Following your information search — or, sometimes running concurrently with this process — you’ll start comparing the alternatives that your research has uncovered. Again, the time spent in this stage will vary based on the type of purchase being contemplated. Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.”
Make no mistake, creating a sales and marketing funnel using the process described above is no easy feat. This isn’t a project you’re going to complete in one afternoon—it’s a pursuit that you’ll want to actively address as long as your company is in business. It’s not a simple undertaking, but it’s one of the few opportunities you have to drive significant improvements in your efficiency and effectiveness when closing deals.

Become an authority in your industry and/or region. If you're known far and wide for being an industry expert, you'll have prospects seeking you out rather than the other way around. Consider planning lunch and learn sessions or organizing webinars on a regular basis. As your brand recognition grows, you may even attract inbound links to your site which will benefit your SEO.
When using YouTube, it’s key to optimize your posts to make sure you’re getting the most exposure. Research keywords that will make your videos more visible. Optimize your video thumbnail and description. Push your video to your most popular social channels. These practices will put your video in a great position to reach new potential buyers—and further establish your brand authority.
Luckily, there are a few ways you can optimize your website to help generate more sales (almost) instantly. At Profitworks, we’ve learned a thing or two about conversion optimization and A/B testing, and we’ve uncovered a number of tactics to increase conversion. We found that as with most digital marketing methods, it can often take a little time to see results. However, you can implement these 10 tips on your website today and simply sit back and watch as they go to work for you.
Big Solution: Our “Relationships That Work” program fixes the root of the Corporate Flu issue…poor relationships between co-workers, between departments, as well as the age-old struggle between management and staff. This is accomplished through a combination of online courses, webinars, and in-person workshops that help create an ideal corporate culture.
The ultimate goal of a marketing funnel is to convert leads into paying customers and move your prospects from evaluation to conversion. It is at this stage that you need to help them decide between yourself and your competitors by demonstrating how your product or service can deal with their circumstances (like the example below). This will help move them to the point where they’ll be able to make an informed purchase decision.
The Discovery stage is where your prospect’s interest is piqued. They are curious about your company and products and want to learn more. In this stage, you are sharing valuable educational content related to your prospect’s problem or need. This stage occurs while you are qualifying your prospect, conducting initial meetings, and defining their needs.
Using Facebook Live as a promotional tool is another proven way to get in front of your audience candidly and add a more humanized approach to your marketing strategy. Many companies are using Facebook Live as a way to promote new products or launches, share stories with their audience, and hold Q&A sessions to create more transparency and close the communication gap between themselves and their users.
SOLUTION: I can help coaches and entrepreneurs use social media effectively that grows their business and generates new leads. They don’t need to worry about technical aspects, or that they will waste time and money figuring out what works and what doesn’t, or that it will take them hours and hours to learn everything there is about social media and digital marketing. Either they can follow a proven system that works and do it themselves under my guidance and hands-on training (marketing mentoring option), or I can take care of everything completely for them (marketing services option).
Competition for online business success is just as intense if only a bit less violent. The fight for customer attention boils down to delivering the requested content most efficiently and accurately, irrespective of the company size and past laurels. And just like human blunders and ignorance dictating the outcome of the Trojan War, common mistakes killing website performance tend to determine the outcome of online business competition – fastest to the finish line wins the race!

Navigation and user experience are among the most crucial elements of a well-designed, highly optimized mobile experience. The harder it is for visitors to find – and buy – what they want, the more likely they are to abandon your site altogether and take their business elsewhere. Pages should load near-instantaneously, and navigation should be logical. Don’t ask for too much information, only the bare minimum you need to either make the sale or market to prospects later. Allow visitors to come back to their carts later, even on another device. Don’t expect mobile visitors to convert in a single session, because they probably (almost definitely) won’t – but they might convert later, if you make it easy for them to do so.
In a blog post today, Google is announcing that it’s formally embarking on a project to convince the group in charge of web standards to adopt technology inspired by its Accelerated Mobile Pages (AMP) framework. In theory, it would mean that virtually any webpage could gain the same benefits as AMP: near-instantaneous loading, distribution on multiple platforms, and (critically) more prominent placement on Google properties.
Men often have a hard time finding jewelry that’s masculine, not to mention rugged enough to stand up to the elements and resist wear and tear. My nautical shackle bracelets are made from actual sailing hardware. I use triple braided polyester rope that is finished off with whipped ends from waxed sail thread. A stainless steel bow shackle completes the look. These won’t rust, and they can be worn at the beach, while sailing, playing sports and more, without needing to take them off first.
How I Can Fix It: I provide information and tools (I just finished my first eBook and am working on more ideas as I build my list) to show women over 50 it’s not only possible but very doable to stay fit and lean. I’m 55 so I speak from experience (I lost 15 pounds after hitting 50) and, as a former personal trainer and now a seasoned health and fitness writer, I have the background and chops to provide actionable tips and advice through my blog, a weekly newsletter and… (informational products still TBD…). My eBook is currently at the designer’s and will be my first actual sales item. I plan to create more free downloadable templates as non-salesy sales tactics to turn readers into buyers.
But if you still use separate tools to email and call your leads, then visibility into their different touchpoints at different stages in the funnel can be difficult to figure out. Use a CRM software with built-in email and phone instead. You can create email templates in your CRM to quickly reach out to leads. Even better, you can automate sending out the first welcome email to new leads using workflows. Modern CRMs also track your emails and notify you when the lead opens your email. This is a nifty feature to know when to take action and move your lead to the next stage. You know, strike while the iron is hot? So now you’ll know if your email is getting read or not. You can also use email metrics to test your email performance, and craft better ones to increase open rates.
By harnessing the power of social media, getting people to share your content, you can take advantage of the legitimacy of “word-of-mouth” that traditional advertising often lacks. Share your content with relevant communities on social media, chat with like-minded individuals and provide solutions to issues within and surrounding your industry to reflect your expertise. Building a presence on social media is all about giving your audience value. What could you provide more information on that would add value to your audience’s perception of your brand?
Become an authority in your industry and/or region. If you're known far and wide for being an industry expert, you'll have prospects seeking you out rather than the other way around. Consider planning lunch and learn sessions or organizing webinars on a regular basis. As your brand recognition grows, you may even attract inbound links to your site which will benefit your SEO.
The relationship elements between website usability and customer loyalty are tied down to website KPIs, including page speed, load time and website responsiveness to user requests. A hypothetical model of website speed optimization puts these elements into consideration, with characteristics such as Site Trust, Interactivity and Information relevance considered as a subset of website usability by end-users.
If you try to opt-in with the same information to get another video, they ask you to sign up again. I believe that is their process. Like I said, that creates some friction. Yes, you can enter a fake email, but, if you believe in the quality of the content (and it is really good content; Andrew is one of the best interviewers on the Internet), you won’t.

AMP’s biggest advantage isn’t the library—you can beat that on your own. It isn’t the AMP cache—you can get many of those optimizations through a good build script, and all of them through a decent CDN provider. That’s not to say there aren’t some really smart things happening in the AMP JS library or the cache—there are. It’s just not what makes the biggest difference from a performance perspective.
Suggestions are generated in anticipation of page speed improvements that should occur by implementing appropriate performance optimization rules. For example, if a large image file is served uncompressed, monitoring tools would recommend implementation of various measures to compress the bulky file. Such issues otherwise go unnoticed due to human errors or plain ignorance, neither of which can be completely eliminated. At the same time, page speed monitoring tools would at least empower website owners to identify the issues and take appropriate steps in eradicating hidden website performance bottlenecks.
Based in Central Texas, Karen S. Johnson is a marketing professional with more than 30 years' experience and specializes in business and equestrian topics. Her articles have appeared in several trade and business publications such as the Houston Chronicle. Johnson also co-authored a series of communications publications for the U.S. Agency for International Development. She holds a Bachelor of Science in speech from UT-Austin.
PROBLEM: Professionals are applying online for MANY jobs, spending a LOT of time in cyber space without getting the result of an interview. They are submitting chronological resumes to employers, hoping that the employer will pick through pages of detail to find what is relevant. Out of hundreds of resumes sent, when an interview is secured, they are not prepared to tip the scales in their favor during the interview.
Keep in mind that before you can dive into creating your marketing funnel, you need to do your research and understand your target market on an intimate level. What’s your competitive advantage? What are your customers’ likes and dislikes? Which of their needs are you addressing? What are their other choices? Once you have a good picture of who they are, you can start building your strategy to guide them through the different stages of your funnel.
The top of the funnel is often where we see inbound marketing at its finest. Our goals might include nudging a few potential customers toward conversion, but the way we go about that is rarely by talking about ourselves. Instead, it's about figuring out what the audience wants and needs to learn about and teaching them those things. If you're doing that well, you're associating feelings of gratitude and respect with your brand—not to mention authority. All the while, you're raising the competence of your readers to a point where the products or services you have to offer are more useful to them. Double win.
PROBLEM: Coaches have heard that digital marketing can help them grow their business and that social media is the IT thing to be doing right now. But they haven’t got the expertise to do it, or the time to figure it out, or the technical aspiration to get involved and try things out for themselves. They are worried they will lose the time and gain nothing. Or they’ve played with it a little and didn’t see any results. Yes others are promoting it so much, how are they missing the trick?
Similarly, the inclusion of trust signals can be an excellent way to increase online sales, as it creates a more favorable perception of your brand in the mind of the prospect and can potentially overcome hesitations preemptively. If your business has any professional accreditations (even something as routine as a Better Business Bureau certification or membership to your local chamber of commerce), put these trust signals front and center on your site. If you have an impressive list of satisfied clients, make sure your prospects know about it.
Browsers cache a lot of information (stylesheets, images, JavaScript files, and more) so that when a visitor comes back to your site, the browser doesn't have to reload the entire page. Use a tool like YSlow to see if you already have an expiration date set for your cache. Then set your "expires" header for how long you want that information to be cached. In many cases, unless your site design changes frequently, a year is a reasonable time period. Google has more information about leveraging caching here.
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