For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 
When these would-be buyers become interested enough in her products, they request an online demonstration by filling out the form on her landing pages. These requests are routed directly to her salespeople, who, because they’re dealing with warm leads, close roughly 50% of the customers to whom they demo. Molly’s company closes more sales than Norman’s, with fewer salespeople and no time spent on cold calling.
If you sell B2C, chances are, your best buyers live in the best neighborhoods. If you are a consultant, dentist, accountant, chiropractor, real estate broker, financial advisor, or a restaurant, consistently go after the folks who live in the best neighborhoods. They are the wealthiest buyers who have the money and the greatest sphere of influence. If you send them an offer every single month without fail, within a year, you’ll have a great reputation among the very wealthy.
These types of videos shouldn’t be generic promotional content aimed broadly at social media or your email list. It should be something you create specifically for one person or organization, targeting their unique pain points and offering custom solutions. Producing a short series of personalized videos for a potential client that addresses their needs specifically will allow your organization to show that you understand them and know how to help. These videos don’t have to be large, costly productions. Just creating a simple video message or presentation of your case is enough to make an impact.
That was an interesting article. I was looking on your page of scheduled webinars, and what about offering a webinar on segmenting your list? It seems that to use the marketing funnel idea you need to segment subscribers, so you’re not sending new subscribers something that should go to your “Advocates”. I’d love to see a webinar that really goes over how to use the funnel & segmenting together. Thanks.
Whether or not AMP counts as “the web” is actually one of the points of contention — though as you’d expect, Besbris and Ubl believe strongly that it is, and they make a compelling case for it. Accelerated Mobile Pages, they contend, do not need to use Google’s servers or serve Google ads; they can be published and distributed completely independently of Google.

Finding a product or service to solve a problem or fill a need is easier than ever in today’s online world. You can simply search, ask a few friends or look on social media platforms that you trust for comments about the company or product. Because of this, it’s important that your message stands out from the rest so that your prospect is drawn to you to solve their needs. Getting your potential customers choose you begin with a unique first impression.
This is what customers need to see. They want to know how the type of products you sell could be beneficial to them, and in what ways. Making the most of the online customer’s need to see your products and their functionality, you can present them in the best way possible. Make it easy for them to imagine how a purchase with your company could add value to their lives.
The penultimate stage of the sales process is working out the fine details and establishing a commitment to the deal. Once the lead is ready to make a purchase, sales reps present proposal, terms of contract, and other agreements to successfully win their business. The outcome of the opportunity may sway either way— win or loss—depending on the prospect’s interests at this stage. Although sales reps set the table for success, when it comes to closing—win rates are quite unpredictable.
As a general rule of thumb, larger files take longer to download than smaller files. Web page download time, also known as the Page Load Time depends on the total size of content assets being downloaded from hosting servers to the requesting browser. High-quality bulky images are the largest contributors to web page size, degrading page speed and agitating visitors eagerly waiting for the web page to load.
Leaders are retiring at alarming rates. Many of them are paralyzed in their ability to address the topic of succession planning. It’s not that they want to inflict damage to the organizations they love by transitioning poorly. It’s that many have no frame of reference for what a healthy succession COULD look like in their context. Consequently, fear sets in and causes organizational paralyses.

If you want higher engagement from your audience, just ask. Your audience needs something to interact with during or after your video. To measure your calls to action more accurately, track analytics on the video and run A/B tests to figure out what engages more viewers. Also check that you are posting your videos at a time when your audience is actually active and online.
For the new template, we mocked up a simple wireframe, based on the existing blog layout and started to flesh out the site; what divs were needed and what the appropriate class names and ids would be. From there we starting designing the website in the browser to help iterate and see how things shaped up. A major plus point of designing in the browser is that you can see how the site displays across multiple different browsers; Apple Safari, Google Chrome, Internet Explorer and Opera.

Become an authority in your industry and/or region. If you're known far and wide for being an industry expert, you'll have prospects seeking you out rather than the other way around. Consider planning lunch and learn sessions or organizing webinars on a regular basis. As your brand recognition grows, you may even attract inbound links to your site which will benefit your SEO.
For example, if you’re selling an eBook, you could offer a free chapter in exchange for their email address. Submitting their email is a low barrier to entry, and they’ll receive a lot of value in return. From there, you can use their email to push them deeper into the sales funnel, especially since they have already shown interest in your product.  
Self-help is a giant niche and getting bigger. Would it be easier if you described exactly who you helped best? Then your ideal audience would see themselves more quickly, like: We help single women ages 30 to 40, who work 50+ hour weeks, try to get to the gym, volunteer their time and have a social life. And don’t have time/budget to get to a therapist.
Should you panic about your load time affecting your Google rankings? The great Matt Cutts says no – that it’s just one of over 200 signals they use in determining rank. But that’s not to say you should put it off either. Optimizing your page load time is a smart thing to do to help visitors get where they’re going faster, and it’s a better use of your time than obsessively tweaking your meta-tags. According to a recent post on SEOmoz, while site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal.
Deep learning—or artificial intelligence—are rapidly becoming a crucial force in marketing. After all, most websites sell a vast number of products; being able to recommend just the right item to a customer is a skill. In some ways, this is the most crucial piece lost when retail transactions move from the brick and mortar store to the web storefront.
You’re a network marketer. You’d like to use the internet to help you find new customers and team members. You’ve been posting about your product and business all over Facebook, Twitter, and Instagram, trying to get new customers or get SOMEONE interested in joining your team. Maybe you’ve even started messaging your friends (or random people), asking them to check out your business or try your product… but, it isn’t working. People aren’t showing as much interest as you thought they would. Your business is not growing the way you want it to, and you aren’t earning the income you can and want to earn. This business is so important to you, and you need a way to effectively find new customers and team members, online.

Google researchers suggest page load times of less than 100 milliseconds give visitors the illusion of instantaneous website response as the visual Sensory memory processor in our brain works in bursts of 100 milliseconds. The memory store clears itself after 0.1 seconds as photoreceptor cells in the eyes transmit more information to the Occipital lobe.


I have my big problem to solve and I have the solutions but I don’t know how to let people know I can solve them. I’m a hair stylist so I can aproch a lot of problems from form to color or hair care or styling products. I like to find there needs and wants and educate my clients but I have a hard time reaching new ones. How do I aproch someone about there problem so I can offer the solution?
There are several ways to optimize images and here’s one if you have Adobe Photoshop. For your JPGs, PNGs, and other files you may have that aren’t GIFs, open them in Adobe Photoshop and simply go to File > Save For Web and reduce the image to 70% (JPG) You probably won’t even notice the difference in quality, but you’ll have nearly halved the image size.
Let’s say at the top of the funnel you included a place to sign up for a newsletter (and that included a free guide or audio from you when the register) but now weeks have passed and you haven’t sent a single newsletter. Well, friends, you’re dropping the ball. The middle of the funnel is where your customers latch on and get comfortable with you—so don’t let them go! This is where they should understand who you are and why they should invest their time in you.
Prospective customers who are on the fence about buying from you may well be swayed by a well-placed opt-in offer for, say, free shipping, or 10% of their first order. Even if they decide against the purchase at that time, but do sign up for your opt-in offer, you’ve still added them to your database and they may choose to return later to complete the sale.

New York City life is stressful and demanding. In the city, it is nearly impossible to escape the everyday and find your real passion. At The Art Studio NY, NYC’s #1-rated art studio for all ages and levels, you will relax, awaken your passion, and express yourself creatively. No need to be an artist or draw a straight line. Art is food for the soul, and we know you’re hungry…
Businesses built around one or two customers that aren’t looking expand should focus on building out the loyalty phase of the sales funnel. However, a CRM is best for managing the customer’s journey for businesses that want to create the best possible experience during each stage of the process in order to increase your number of sales, as they provide tools to help you automate and scale your sales funnel activities.
Whether or not AMP counts as “the web” is actually one of the points of contention — though as you’d expect, Besbris and Ubl believe strongly that it is, and they make a compelling case for it. Accelerated Mobile Pages, they contend, do not need to use Google’s servers or serve Google ads; they can be published and distributed completely independently of Google.
The purchase decision is the natural conclusion of the preceding three stages. You determine that you have a problem, investigate your options, decide which one is best for you, and then pull the trigger. However, businesses need to be aware that there are two things that can disrupt this stage: negative feedback from fellow customers and the prospect’s motivation to accept this feedback.
Thank you for the article. I’m writing the business requirement document for a corporate website and would like to specify page load speed benchmarks on both desktop and mobile devices. Do I need to specify the lowest network speed (we are global site) to make sure the website performs well in majority of cases? Where can I get some examples of network speed in various geographies?
Big solution: Avant-garde is more than a word or an idea, its our driving belief we celebrate in our culture. Trentino Gelato provides feasible, sensible and down-to-earth solutions to our partners with whom we do more than provide a consumeable commodity. Our irreverence towards the typical procedures of trouble shooting and service is what drives us to continue towards innovation. Partner gratification is our mission. Supreme service is our inspiration. Gelato is our opus.

Creating quality content is a surefire way to increase both traffic and conversions to your website, but you should also spend some time targeting different market segments. Writing content specific to certain market segments helps you to draw in different customers, and it gives you the opportunity to express your expertise in their industry. It’s a win-win! For an example, check out IBM’s site, where they offer full landing pages to a number of different industries.
The absolute critical principle in maximizing website performance is to focus on page speed optimization from the ground up. Performance optimization plugins, server-side scripts, and final tweaks have minimal – however noticeable – impact on page speed and load times. Yet, Web developers and online business owners tend to overlook page load times in their website development and design strategies.

Problem: Entrepreneurs who are following their passion with their business but are yearning for a modern brand identity and logo that they’re proud to represent their work. Currently they are dissatisfied with their logo and they feel it does not accurately represent their skill or quality level, and they feel embarrassed to display it on their marketing materials.
QUOTE: ‘For every 100ms decrease in homepage load speed, Mobify’s customer base saw a 1.11% lift in session based conversion, amounting to an average annual revenue increase of $376,789. Similarly, for every 100ms decrease in checkout page load speed, Mobify’s customers saw a 1.55% lift* in session based conversion, amounting to an average annual revenue increase of $526,147′  (from wpostats)
In the case of the Aspect ad above, the company saw a 322% increase in engagement from the targeted companies, a 290% increase in referral traffic to their blog, and a 17% increase in page followers. Hooking your target companies on social media is powerful because you can continue to deliver targeted messages over time as they move into the middle of the funnel.
Imagine any online shopping portal, for instance. Several hundreds of people like you visit the website every day, rather every hour. You view products and choose among innumerable options. This is followed by adding items of your choice to their virtual shopping carts. Not all visitors to the site buy the products from here. Some might make inquiries; some might browse through a different site and land up buying the product somewhere else. The platform which was open to act as a magnet for millions now gradually funnels its way through different steps into achieving profits from few by selling its items away.
In this email, Nerd Fitness includes a case study from a customer who saw amazing fitness results by completing the Nerd Fitness Academy. The case study is appropriate during the consideration stage, because it relates to subscribers’ interests (fitness) and introduces subscribers to the product (Nerd Fitness Academy) while showing the value of that product.
Think about that the next time you're building out a sales funnel. This complex and intricate concept in business can literally take you from a complete unknown to a global powerhouse quickly through the art of scaling out a highly-converting offer. Don't try to take shortcuts or implement hacks, and put in the time if you're looking to eventually reap the benefits and results.
QUOTE: ‘For every 100ms decrease in homepage load speed, Mobify’s customer base saw a 1.11% lift in session based conversion, amounting to an average annual revenue increase of $376,789. Similarly, for every 100ms decrease in checkout page load speed, Mobify’s customers saw a 1.55% lift* in session based conversion, amounting to an average annual revenue increase of $526,147′  (from wpostats)
The absolute critical principle in maximizing website performance is to focus on page speed optimization from the ground up. Performance optimization plugins, server-side scripts, and final tweaks have minimal – however noticeable – impact on page speed and load times. Yet, Web developers and online business owners tend to overlook page load times in their website development and design strategies.
Thanks Matt, yes that’s right. Regarding leads it’s both really! I certainly want to generate more of the right niche/ quality prospects. In short there are 2 distinctly areas; general enquiries which I have a good process for ( but could be improved) the biggest challenge is taking colder leads through the funnel. The sales process can sometimes be quite long, so whilst a well placed offer can work to get someone over line. It’s not very strong for those who are researching etc, hence I need advice about funnel building for regular front of mind contact plus education and industry authority. Does that make sense? Thanks Pete
The funnel stages, from broadest to most narrow, are awareness, consideration, preference, action, loyalty and advocacy. Consumers first become aware of a product or service; contemplate a purchase; come to a stage where they have a preference for a brand, model or a competitor; and then actually make the purchase. Following the purchase they become loyal to the brand or company, and then refer or advocate the benefits of their purchase to friends and family.
Kahneman uses heuristics to assert that System 1 thinking involves associating new information with existing patterns, or thoughts, rather than creating new patterns for each new experience. For example, a child who has only seen shapes with straight edges would experience an octagon rather than a triangle when first viewing a circle. In a legal metaphor, a judge limited to heuristic thinking would only be able to think of similar historical cases when presented with a new dispute, rather than seeing the unique aspects of that case. In addition to offering an explanation for the statistical problem, the theory also offers an explanation for human biases.

Problem: Entrepreneurs who are following their passion with their business but are yearning for a modern brand identity and logo that they’re proud to represent their work. Currently they are dissatisfied with their logo and they feel it does not accurately represent their skill or quality level, and they feel embarrassed to display it on their marketing materials.
Can Coolers are stretchable, durable and washable, and make great promotional items for your business. You can also use can coolers to show your pride for your sports team or hobbies. More Sales offers discount wholesale collapsible can coolers and neoprene can coolers at some of the cheapest prices available, including blank can coolers for screen printers with same day shipping! Dozens of stock and licensed prints on can coolers are available. We also offer inexpensive bottle suits, hats, caps, visors, beer can holders, beer bottle coolers, can sleeves, can huggies, and more!
System 1 is prone to substituting a difficult question with a simpler one. In what Kahneman calls their "best-known and most controversial" experiment, "the Linda problem," subjects were told about an imaginary Linda, young, single, outspoken, and very bright, who, as a student, was deeply concerned with discrimination and social justice. They asked whether it was more probable that Linda is a bank teller or that she is a bank teller and an active feminist. The overwhelming response was that "feminist bank teller" was more likely than "bank teller," violating the laws of probability. (Every feminist bank teller is a bank teller.) In this case System 1 substituted the easier question, "Is Linda a feminist?", dropping the occupation qualifier. An alternative view is that the subjects added an unstated cultural implicature to the effect that the other answer implied an exclusive or (xor), that Linda was not a feminist.[3]
Once these standards are agreed upon and implemented, any page that conforms to them could appear in the Top Stories carousel, the Google news feed on Android, and even get the same little blue lightning bolt badge that appears next to AMP-supported results in search. These pages will not be guaranteed better placement in search results, however — just as AMP doesn’t guarantee search placement today. “The things you need to do in order to rank well in search will continue to be there and we will continue to not tell you what they are,” Besbris jokes.
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