Sure, you need to be compensated for your time and knowledge. But far too many business owners, especially those in the professional service industries, don’t give enough education and information upfront. When you give more information than you’re comfortable with, you are empowering your customers and actually drawing them closer to your business.
Now your marketing automation funnel is giving you a boost at every stage: It responded within five minutes of their first contact, and that helped get you the chance to make your pitch. Now, after the pitch, you're ready to stay in contact and respond to objections in a friendly, targeted way. (And if they love the pitch, automation can help you stay in close touch until closing.)
These statistics only describe how page speed impacts business success in the competitive cyberspace. Complicated as it seems, slicing off large chunks of page load time from slow loading websites is a relatively low-hanging fruit IF speed optimization tactics are implemented in the right direction – that’s a huge IF when performance bottlenecks are unknown, too complex or simply too vast and diverse to identify.
Solution: I provide custom and personalised (not cookie clutter) keyword reports of the very best keywords for your niche – those keywords you can rank for. These are the keywords that will allow you to rank high in Google and make you the most money. These reports help people find their best clients by finding the best search terms/keywords they can use in blog posts, sales page, web pages etc to attract their ideal clients. This includes detailed advice on how to use them and the potential profitability of each keyword.

You gain the prospects interest through an email sequence. You begin to relate stories to them that tie into who you are and how you've arrived to this point in your life. Brunson, in his book, Expert Secrets, calls this the Attractive Character. Are you the reluctant hero whose journey happened almost by mistake, but you feel like you owe it to yourself and the world to convey something of great value?
That was an interesting article. I was looking on your page of scheduled webinars, and what about offering a webinar on segmenting your list? It seems that to use the marketing funnel idea you need to segment subscribers, so you’re not sending new subscribers something that should go to your “Advocates”. I’d love to see a webinar that really goes over how to use the funnel & segmenting together. Thanks.
While those pieces of data are valuable, some aren’t. Getting a lot of views, likes, and comments is exciting, but they don’t always mean much for your bottom line: making more sales. If you have a very specific audience or precise message, getting 100 views by potential customers could be far more valuable than 100,000 views from the general public.
By creating AMP, Google blithely walked right into the center of a thicket comprised of developers concerned about the future of the web. Publishers are worried about ceding too much control of their distribution to gigantic tech companies, and all of the above are worried that Google is not so much a steward of the web but rather its nefarious puppet master.
A marketer focuses to tap the entire set of potential customers in the beginning. This involves making them aware of the product by the use of effective advertising, marketing, public relations, and other communication strategies. Awareness is followed by generating a lead by acquiring customer information in some sort. This information is then pulled into a  lead management system to nurture further down the funnel.
The marketing funnel is a system that helps track the stages consumers or purchasers travel through to eventually make a buying decision. It also lets you know what your company needs to do to help influence consumers at each stage, such as follow-up telephone calls or sending them positive press reviews. Marketing personnel guide this traffic — the prospective customers — through the funnel using strategies that are designed to be effective at each stage.
Fast forward to today, I now have a professional video team for my videos, and even though they cost about $1,000 per video to produce, I can still give them away each week because I’ve got a system in place that generates sales. I can also happily hire expert web designers, professional photographers, developers, and more, all because I have the balance sheet to support it.

You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.   
When you NURTURE prospects, you give them what they need to grow strong and healthy. Obviously not every prospect will grow into a “Lifetime Customer” regardless of what you do. That’s just the nature of lists, email marketing, and all the rest. Still, it’s so important to remember that a list of 100,000 weak and “under nurtured” prospects will never stand up against a list of just 100 “strong and healthy” prospects.
Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. In this post, we’ll be looking at 25 such strategies, so whether you sell physical goods or run a service-based business, here are 25 actionable techniques you can use to increase online sales performance.
Our founder spent the better part of the last decade with Peisner Johnson & Company, LLP a CPA firm that focuses exclusively on state taxes. While there, he became one of the country's leading authorities for state tax issues like nexus, drop shipping, eCommerce, and service providers. He assisted many other clients in many industries. He is a frequent speaker having been requested to speak at events all across the country and is often interviewed and quoted by major publications. He is a prolific writer and regularly presents on his own and other's webinars. Mike has a support team second to none, but we are always looking to add outstanding individuals who can complement or add to our our existing array of services.

Web traffic and search engine ranking is primarily a vanity metric for website performance. Important as they are, neither is more indicative of online business success than sales figures and conversion rates. Putting things into perspective, ecommerce websites with (almost) zero percent bounce rate, 15 percent conversion rates and 10,000 unique website visitors from low search engine rankings fare far better than high ranking sites enjoying 100,000 unique visits with only 0.01 percent conversion rate.


How often does a sales person at a store try to upsell you a product? If they’re doing what their superior asked them to do, then your answer would be 100 percent of the time. If people can upsell inside of a business, is there as reason you can’t upsell online as well? Shopify suggests that upselling is actually 20 times more effective than cross-selling online, even though we see the latter more often.
Kahneman first took up the study of well-being in the 1990s. At the time most happiness research relied on polls about life satisfaction. Having arrived at the subject from previously studying unreliable memories, the author was doubtful of the question of life satisfaction as a good indicator of happiness. He designed a question that focused instead on the well-being on the experiencing self. The author proposed that "Helen was happy in the month of March" if she spent most of her time engaged in activities that she would rather continue than stop, little time in situations that she wished to escape, and not too much time in a neutral state that wouldn't prefer continuing or stopping the activity either way.

There is a tutorial on the A List Apart website that discussed how to go about creating a completely fluid/scalable website, much like you would have with an old school table but instead built entirely with divs. I had been desperate to try this in a live production site for some time, and the hobo blog provided me with this opportunity. Grab the corner of your browser window and resize the website to watch the elements flow around each other.


Advocacy (aka, loyalty and evangelism) - This is often one of the most overlooked stages in the marketing funnel. But brands who work to turn their satisfied customers into advocates often score major rewards for their efforts. Satisfied customers can spread the word to a whole new universe of prospects, including their peers, colleagues, family and friends.  
That was an interesting article. I was looking on your page of scheduled webinars, and what about offering a webinar on segmenting your list? It seems that to use the marketing funnel idea you need to segment subscribers, so you’re not sending new subscribers something that should go to your “Advocates”. I’d love to see a webinar that really goes over how to use the funnel & segmenting together. Thanks.

When you go to a restaurant, the chances are pretty good that you’ll invariably choose one of the mid-priced dishes. This is because many restaurants manipulate psychology to push people toward the mid-range meals. We’ll often avoid the cheapest dishes – and the most expensive – making the middle-tier options the most appealing. This is a technique known as “decoy pricing.” The same principle can be leveraged to increase sales online with tiered pricing structures.

During the company’s Google Marketing Next event today in San Francisco, Google announced a beta test for AdWords advertisers that plugs the fast-loading pages into search ads. Instead of directing traffic to an advertiser’s site, Google is experimenting with an option that directs users to AMP pages. Johnson & Johnson, eBay and Toll Brothers have experimented with AMP landing pages for organic search results.
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