If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible. This reduces the possibility that the visitor will be overwhelmed by dozens of different products. This can be accomplished by arranging your products into increasingly narrow categories (an added bonus of which is offering visitors greater ease to find exactly what they’re looking for), or you could place greater emphasis on fewer individual products. Either way, remember that the more choices you provide, the more likely a customer is to bounce and go elsewhere.
There are several ways to optimize images and here’s one if you have Adobe Photoshop. For your JPGs, PNGs, and other files you may have that aren’t GIFs, open them in Adobe Photoshop and simply go to File > Save For Web and reduce the image to 70% (JPG) You probably won’t even notice the difference in quality, but you’ll have nearly halved the image size.
I used to give lower rates to non-profits and churches and it ended up hurting my bottom line because I also worked with bigger companies doing the same sort of work. I ended up realizing I was delivering the same value to both. The question you need to ask yourself, unless you’re only targeting churches and non-profits is, would you do the same work for a non-profit as you would for a larger company that would pay you more?
Indeed, speed optimization isn’t (just) about shrinking page size. Reducing the number of client-server requests in delivering website content to Web browsers is an integral part of website speed optimization. Webmasters can achieve this by not making too many folks with CSS, HTML and JavaScript requests. Although the number of requests isn’t as important as they used to be thanks to improvements with HTTP/2. That is to say, optimize, minify and squish all unnecessary and compressible code lines.
I have my big problem to solve and I have the solutions but I don’t know how to let people know I can solve them. I’m a hair stylist so I can aproch a lot of problems from form to color or hair care or styling products. I like to find there needs and wants and educate my clients but I have a hard time reaching new ones. How do I aproch someone about there problem so I can offer the solution?
Capturing leads is the first step to the sales process. Some CRMs have the capability to capture leads who visit your website, submit a form, email your company, etc. So it’s easier for sales reps to start working with leads instead of wasting time on data entry. CRM can also segment leads based on predefined criteria and assign them to the right sales reps.
The action stage of the marketing funnel is where you reassure your audience that they are making the right decision. You have done most of the work and you’ve earned your role as a trusted advisor. You can now make a recommendation and be heard without them questioning your intentions. The value proposition and the action that you are requesting will vary depending on what you are trying to accomplish.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
But say you’re evaluating marketing automation programs to help improve the sales funnel you’re creating. Because these programs can require investments of $1,500 a month, you’re likely to undergo a much more careful and thorough evaluation process. You might request free trials of the different systems you’re considering, have online demonstrations with each company’s representatives or view training videos to get a feel for how each system will perform.
Website performance varies with fluctuations in web traffic. Hosting servers handling the normal load at peak performance may lose page speed under excessive loads. Conducting stress tests, ramp tests, load tests and other performance tests on websites creates an accurate picture of how much web traffic the website can handle before losing performance or going down altogether. Compare the results with the website’s actual usage patterns to determine whether the website needs hardware upgrades to handle peak load as efficiently as possible.
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Now your marketing automation funnel is giving you a boost at every stage: It responded within five minutes of their first contact, and that helped get you the chance to make your pitch. Now, after the pitch, you're ready to stay in contact and respond to objections in a friendly, targeted way. (And if they love the pitch, automation can help you stay in close touch until closing.)
Optimization is the buzzword of success in the cyber world. Cyberspace, like the real physical world of planets, stars and galaxies is itself in flux – a state of continuous change and evolution. In fact, change is the only consistent process across both the real and the cyber world. Survival in these spaces depends on how well the inhabitants can adapt to varying resources and environmental circumstances.

Traveling businessmen and businesswomen frequently work with Spanish-speaking colleagues, and while they have a little Spanish, they don’t speak it very well and feel partly stuck or even inept when forced to use the language. Some of these people even have Spanish-speaking girlfriends/boyfriends/spouses, and they want to be able to communicate with their in-laws.

In 2001 S&S Concepts, Inc. redefined funnels with the revolutionary Fast Funnel® disposable funnel. Since then, over a million Fast Funnels have made pouring tasks cleaner and easier. Fast Funnel has been used in countless applications from the laboratory to the home garage. Our reputation for quality and innovation is why some of the best brands in the world trust putting their name on Fast Funnel.

Solution: QueensOfDistraction.com offers online group coaching in a secret, private room headed by me, a national expert in the field of ADHD who, along with other women with ADHD, will help you to get things done in weekly hands on sessions. Members in this pro-active “roll your sleeves up and jump in” group are able to tame the clutter, manage paper, and get things done through assignments and check-ins.
Address concerns. When you have a product or service that can change someone’s life, you have to listen and address any doubt or hesitation they might. Listen to your customers' concerns as they consider buying from you. What are your most frequently asked questions? Can you use the feedback to make your product (and also your pitch) even stronger?
Most importantly, compare your data against a model that gives you a full-funnel view. You don’t want to discredit the importance of nurturing material by relying only on the material that brings leads in, or gets them to hit the “buy” button. A linear attribution model divides the sale’s credit up evenly between every touch point, which provides an even view of your funnel. However, not all touchpoints are equal. Because of that, a linear model can be inaccurate.
If you expect people to simply land on your website and purchase something, you’re wrong. Even if this happens from time to time, you’re missing a lot. There is a sequence of steps that they should go through before finalizing the order. This sequence will make them familiar with you — who you are, what your brand represents, what are the values you believe in, what others think about you — and develop feelings about your brand, like for example reliability, security, and positive attitude. People are much more likely to make a purchase after they get to know the seller a bit better.
Because Norman sells a high-dollar software product that meets a need that most businesses are familiar with, he decides that it’s easier to focus on attracting and converting customers who already know that they need his product, rather than trying to create the need in the first place. If he was a startup or a company with a new idea, he might choose to invest more of his time and energy here.
When WebPagetest provides its results, it assigns your site a letter grade from A to F, based on fully loaded time by default, with onload time optional. Other scoring parameters include FTTB, compression, caching, effective use of a CDN, and more. The report is divided into six sections — a summary, details, performance review, content breakdown, and screenshots — providing rich diagnostic information with waterfall charts, Page Speed optimization checks, and improvement suggestions.
Time is one of our most precious assets and in the sales world, it is SO easy for time to disappear on the low-value and unimportant things. Jill's book isn't a typical time management book of trying to cram more into an already crazy day. No. She's digging into bigger themes that create selling success - like the work we choose, how we design our days, how we focus in a sea of distractions, and even how we take care of ourselves. There are a lot of simple, effective strategies in this book to help you to create more time - for your sales efforts, your results, and your life.
The role of marketers here is to educate the website/business owners on the importance of removing friction through the sales funnel. This can be done only if you lead your first-time visitor through the funnel correctly by providing them with content that’s well-matched with their awareness about the problem they might not even know they have at this level.
2. The number of images. In our research, we found that the number of images on a page was the second greatest predictor of conversions. Consider this: On a typical retail page, graphic elements such as favicons, logos, and product images can easily comprise up to two-thirds (in other words, hundreds of kilobytes) of a page's total weight. The result: cumulatively slow page loads throughout a session. In fact, we found sessions that converted users had 38% fewer images than sessions that didn't convert.
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