When these would-be buyers become interested enough in her products, they request an online demonstration by filling out the form on her landing pages. These requests are routed directly to her salespeople, who, because they’re dealing with warm leads, close roughly 50% of the customers to whom they demo. Molly’s company closes more sales than Norman’s, with fewer salespeople and no time spent on cold calling.
We are a town planning and development company and we help people develop their land. Their big problem for people is knowing whether they should they a property to develop and if they can actually develop what they want and make money. We offer a brief discussion first to understand what they are doing. In our world, we know if something is generally possible, but with local government and 500 page planning schemes, the devil really is in the detail. We offer to our prospective clients a Preliminary Site Report. This confirms what is possible and looks for any issues that might kill the deal or add large hidden expenses. During every conversation I will ask what they expect to pay for the property. If they say $500,000 I will generally say “that a small investment of $550 to confirm that what you want to do is possible is definitely worth it as you don’t want to be left with a half million dollar property that you can’t sell.” I know it sounds a little salesy but as part of our a 10 minute chat, its much more natural. People always agree. I’ve only just changed my discussions about upside, profit and finding hidden expenses, and this new approach is resulting in much better sales.
When you’re attending events or doing live presentations, there are a few ways to incorporate video to make your presentation or displays more interactive. With the rise of virtual reality and augmented reality, hands-on video content is a great way to attract people’s attention. VR and AR provide your audience with more control and more active viewing. These types of presentations are a bit more technical but are a guaranteed way to stand out among a sea of static displays.
Research (aka, investigate solutions) - The discovery stage continues with consumer research. Visitors are often focused on consuming content and learning more about the company and its products. They are looking to understand why they should choose a particular company. At this stage, the goal is not to overwhelm the consumer with offers, but provide the necessary information to be considered.
SOLUTION: I can help coaches and entrepreneurs use social media effectively that grows their business and generates new leads. They don’t need to worry about technical aspects, or that they will waste time and money figuring out what works and what doesn’t, or that it will take them hours and hours to learn everything there is about social media and digital marketing. Either they can follow a proven system that works and do it themselves under my guidance and hands-on training (marketing mentoring option), or I can take care of everything completely for them (marketing services option).
This may be surprising to some of you, as many people assume you’re better off offering as many products as possible on your homepage to give your visitors a range of options. Entrepreneur, however, suggests that offering fewer products on your page with more text describing a specific topic will actually increase overall sales. This works because it allows your company to focus in on one or two specific products and answer any possible questions visitors may have.
You only reach the advocacy stage of your marketing funnel once your customers become fans. As opposed to merely being a business from which they can buy products, you want to be a brand that they talk about and share with their friends. How? By offering them the same kind of high-quality content you provided them with initially but tailored to their customer-type.
Kahneman proposed an alternative measure that assessed pleasure or pain sampled from moment to moment, and then summed over time. Kahneman called this "experienced" well-being and attached it to a separate "self." He distinguished this from the "remembered" well-being that the polls had attempted to measure. He found that these two measures of happiness diverged.
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.