QUOTE: ‘For every 100ms decrease in homepage load speed, Mobify’s customer base saw a 1.11% lift in session based conversion, amounting to an average annual revenue increase of $376,789. Similarly, for every 100ms decrease in checkout page load speed, Mobify’s customers saw a 1.55% lift* in session based conversion, amounting to an average annual revenue increase of $526,147′  (from wpostats)
I haven’t really moved toward any monetization as of yet, I’ve been more focused on building a community/list, but I see potential for a membership group, maybe an e-course or two down the road for more mechanical stuff (how to build a website, etc.) and I’d love to have a couple ebooks focusing on the areas of personal finance or personal development. I could start with simple amazon affiliate links to some of the books that have already helped me out a ton as well.
Interest: Interest and information both start with the letter “I.” This is the stage at which customers are actively seeking, or interested in, information to help them solve their problem. As they move through the sales funnel from recognizing or drawing attention to the problem, their interest is sparked in a solution. They need information to move into the next phase.
Solution: funbooth sessions. A professional quality photo booth session. Casual, easy, FAST, and fun. Intended to be relaxed, fun, and candid like a photo booth. Pictures are only from the waist up so only your shirts matter, and if you print them in black and white, your outfits don’t even need to color coordinate. Family pictures without the Xanax.
Downloading tons of memory hogging website content within milliseconds of initiating browser requests is not entirely possible without a thorough revamp and speed optimization of slow websites. In many cases, visitors only seek the primary information in the form of content or product information portrayed by Web pages. Add a lot of complementary graphics and website features, and page rendering times rise beyond measure.
Using Facebook Live as a promotional tool is another proven way to get in front of your audience candidly and add a more humanized approach to your marketing strategy. Many companies are using Facebook Live as a way to promote new products or launches, share stories with their audience, and hold Q&A sessions to create more transparency and close the communication gap between themselves and their users.
The mistake of opting for a mediocre Web hosting service can live forever. With over 1.3 billion websites online as of 2017, the web hosting space is both crowded and fractured. Global availability of a vast array of hosting options is pushing businesses and hobbyists to establish their presence in the cyber world. The demand for cost-effective web hosting services is rising exponentially, and hosting providers are more than willing to compromise service quality in accumulating market share with low-cost tiers.
The sales funnel we looked at from AWeber before may be a simplified version of what most brands are looking at these days, but the same principles apply. The only thing that’s really changed over the years is that we now need to pick up leads at every stage of the funnel in order to maximise conversions. We now put more focus on lead nurturing and optimising each stage of the consumer experience to prevent leads slipping away and buying elsewhere.
”We need a vehicle to actually figure it out. You can’t just know it without trying stuff,” Besbris argues. Google had to prove that the web could be as good as Instant Articles. More importantly, it had to get as good quickly — before people abandoned it for a million different custom apps and article formats. Besbris says Google couldn’t wait for the committees that help craft web standards to get it done. “If you start by trying everything through the standards process, we would still be talking about it,” he argues.
The key thing here is that your marketing funnel doesn’t end with the purchase. There is plenty more work to be done at this stage. You can add as many stages into this funnel as you deem necessary to your brand but, again, it’s up to you how complex your marketing funnel should be. You can also expand it with time as your strategy becomes more efficient and new opportunities arise.
Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.
For one of my startups I’m launching, I’m solving the problem of drunk driving. There are systems in place that are not working. My company, The Bar Car, is an Uber-like car service whose focus is reducing drunk driving. One thing that sets us apart from a taxi or Uber, is out ability to get your vehicle home for you. I’m starting first in Wisconsin, and I plan to franchise nationwide in college towns and smaller, underserved markets.

To do this, go back to your list of interactions, which are all assigned to the most relevant stage of the buying process. What you need now is a system capable of detecting these interactions and then assigning them to segmentation lists. This will allow you to target users on each list with campaigns relevant to their place along the buying journey.
What services are you looking for? (check all that apply) Content Marketing Paid Advertising (Google, Facebook, Twitter, etc.) Podcast Advertising Video Production Video Production and Advertising Marketing Strategy and Funnels Conversion Rate Optimization Outsourced Chief Marketing Officer Outsourced Chief Technology Officer Influencer Marketing Programmatic Advertising Marketing Audit Marketing Consulting SEO Audit Marketing Roadmap / Plan Marketing Workshop (Fly Us to You) Other
Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly. 
Website performance varies with fluctuations in web traffic. Hosting servers handling the normal load at peak performance may lose page speed under excessive loads. Conducting stress tests, ramp tests, load tests and other performance tests on websites creates an accurate picture of how much web traffic the website can handle before losing performance or going down altogether. Compare the results with the website’s actual usage patterns to determine whether the website needs hardware upgrades to handle peak load as efficiently as possible.
Big problem: Manufacturing and retail businesses that need more international orders to add cash to their bottom line but who don’t have the budget/willingness to recruit and train their own international sales teams. These businesses are worried about failing in export and losing their investment or have failed in the past and need a sure-fire international team to ensure their success.
50% larger then the standard Fast Funnel disposable funnel. Fast Funnel Professional is designed to provide clean and safe delivery of liquids and powders in professional environments. Intended for one-time applications, each funnel remains clean and compact until opened for use. Use for: camping, home, boat, bike, car, cleaning, lawn, garden, shop, RVs. Easy to use: Tear off a single funnel, pop open, pour. Measures 4.25” top x 9” height x .375” bottom. Ships as (12) 3 packs for 36 total funnels.

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish.
For one of my startups I’m launching, I’m solving the problem of drunk driving. There are systems in place that are not working. My company, The Bar Car, is an Uber-like car service whose focus is reducing drunk driving. One thing that sets us apart from a taxi or Uber, is out ability to get your vehicle home for you. I’m starting first in Wisconsin, and I plan to franchise nationwide in college towns and smaller, underserved markets.
60 percent of consumers use mobile devices exclusively to make quick purchase decisions. Mobile devices and desktop computers or laptops are considered equally important as the media source of information – 42 percent of internet users favor of mobile as opposed to 43 percent for PC/laptop – but the convenience in accessing the Web via mobile devices is driving mobile internet usage and business opportunities.
My business, Sweet Girls Cookie Delivery, bakes cookies fresh each day, packages them in pretty boxes and delivers them to people around Savannah, GA. I have many people tell me on the phone that they are thrilled I provide this service, especially the parents of local college students who are far from home. I just need to get more repeat business on a regular basis.
The absolute critical principle in maximizing website performance is to focus on page speed optimization from the ground up. Performance optimization plugins, server-side scripts, and final tweaks have minimal – however noticeable – impact on page speed and load times. Yet, Web developers and online business owners tend to overlook page load times in their website development and design strategies.
Problem: Many travelers (particularly American travelers, whose vacation time is at a premium) want to make sure they have the most authentic experience of a city. They don’t want to stand in line with the other tourists and come back with the same photos and stories. They don’t want to find out later that they got scammed. They definitely don’t want to feel like they missed out.
Should you panic about your load time affecting your Google rankings? The great Matt Cutts says no – that it’s just one of over 200 signals they use in determining rank. But that’s not to say you should put it off either. Optimizing your page load time is a smart thing to do to help visitors get where they’re going faster, and it’s a better use of your time than obsessively tweaking your meta-tags. According to a recent post on SEOmoz, while site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal.
We take after sales support very seriously. If you ever have a problem using FastEye, all you need to do is hit the Chat bot on your dashboard and our support agent will be there to help you with anything (well as long as it’s related to Fasteye. I mean, you can try discussing your personal problems as well – but I doubt these guys are good at that – trust me…I tired :))
Of course, regardless of how they enter into your funnel, your goal as a marketer is to move them through the multiple stages that will take them from prospect to buyer. And once they're aware of you, you need to build their interest. To do this, you need to establish a relationship with the customer. You might have enticed them with a great offer (lead magnet) to grab their email address, but actually moving them through the funnel is a far greater challenge. 

All variations of the marketing funnel begin with awareness. It is at this stage that a lead becomes aware of your brand or your products. It is essential to develop a digital presence, fostering familiarity with your name, so the people who are most likely to buy your products are aware of your authority in the field. As an online business, your exposure strategy should consist of 4 primary tactics, including:
Only 10 percent of the waiting period is defined by the HTML response to browser requests, and the remaining 90 percent of the delay is caused in rendering pages, parsing HTML, executing code scripts and retrieving embedded assets. Website performance overhaul with optimization tools and script tweaks can scrape off sizeable chunks from page load times, but perhaps not as effectively as developing a speed optimized website from scratch. And the latter is more of a marketing strategy, a business decision and slight awareness in avoiding the most common mistakes that can potentially ruin online businesses by killing website performance.
{"id":8835748295,"title":"Brembo Reservoir cap","handle":"ktm-husky-reservoir-cap-brembo-brakes","description":"Reservoir fill caps for Brembo rear brakes. These caps have a 10mm hex head that simplifies removal. Billet aluminum caps anodized in Red, Blue and Orange. A great addition to any rear brake system.","published_at":"2016-08-31T12:24:43-07:00","created_at":"2016-08-31T12:24:44-07:00","vendor":"Zip-Ty Racing Products","type":"Accessories","tags":["Bike_Husqvarna","Bike_KTM","Brand_Zip-Ty","Husqvarna","KTM"],"price":2999,"price_min":2999,"price_max":2999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":5338046136351,"title":"Red","option1":"Red","option2":null,"option3":null,"sku":"BRC-01 - 35","requires_shipping":true,"taxable":true,"featured_image":{"id":21593017034,"product_id":8835748295,"position":2,"created_at":"2016-10-04T08:49:42-07:00","updated_at":"2016-10-04T08:50:15-07:00","alt":null,"width":782,"height":782,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/Brembo_Reservoir_cap-2.jpg?v=1475596215","variant_ids":[5338046136351,5338056687647,5338056720415]},"available":true,"name":"Brembo Reservoir cap - Red","public_title":"Red","options":["Red"],"price":2999,"weight":28,"compare_at_price":null,"inventory_quantity":28,"inventory_management":"shopify","inventory_policy":"deny","barcode":""},{"id":5338056687647,"title":"Blue","option1":"Blue","option2":null,"option3":null,"sku":"BRC-01 - 36","requires_shipping":true,"taxable":true,"featured_image":{"id":21593017034,"product_id":8835748295,"position":2,"created_at":"2016-10-04T08:49:42-07:00","updated_at":"2016-10-04T08:50:15-07:00","alt":null,"width":782,"height":782,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/Brembo_Reservoir_cap-2.jpg?v=1475596215","variant_ids":[5338046136351,5338056687647,5338056720415]},"available":true,"name":"Brembo Reservoir cap - Blue","public_title":"Blue","options":["Blue"],"price":2999,"weight":28,"compare_at_price":null,"inventory_quantity":29,"inventory_management":"shopify","inventory_policy":"deny","barcode":""},{"id":5338056720415,"title":"Orange","option1":"Orange","option2":null,"option3":null,"sku":"BRC-01 - 37","requires_shipping":true,"taxable":true,"featured_image":{"id":21593017034,"product_id":8835748295,"position":2,"created_at":"2016-10-04T08:49:42-07:00","updated_at":"2016-10-04T08:50:15-07:00","alt":null,"width":782,"height":782,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/Brembo_Reservoir_cap-2.jpg?v=1475596215","variant_ids":[5338046136351,5338056687647,5338056720415]},"available":true,"name":"Brembo Reservoir cap - Orange","public_title":"Orange","options":["Orange"],"price":2999,"weight":28,"compare_at_price":null,"inventory_quantity":29,"inventory_management":"shopify","inventory_policy":"deny","barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/Brembo_Reservoir_cap-1.jpg?v=1475596215","\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/Brembo_Reservoir_cap-2.jpg?v=1475596215","\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/Brembo_Reservoir_cap-3.jpg?v=1475596215"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/Brembo_Reservoir_cap-1.jpg?v=1475596215","options":["Color"],"content":"Reservoir fill caps for Brembo rear brakes. These caps have a 10mm hex head that simplifies removal. Billet aluminum caps anodized in Red, Blue and Orange. A great addition to any rear brake system."}
Phew, you’ve made it through the guide! Congratulations and thanks for reading it. We hope you found at least a couple of great bits of advice that you can act upon now! At Kinsta we provide premium managed WordPress hosting services and with our infrastructure you can rest assured that all the server-side optimizations are taken care of. If you’d like, give our system a try.

This early model has been modified by marketing consultants and academics to cater to the modern customer and is now referred to in marketing as the purchase funnel or buying funnel. Many different business-to-consumer purchase models exist in marketing today, but it is generally accepted that the modern business-to-business purchase funnel has more stages,[3] considers repurchase intent and takes into account new technologies and changes in consumer purchase behavior. [4] [5] As a model, the buying funnel has been validated in a variety of domains, including searching,[6] keyword advertising,[7] and lead generation[8] but also modified to include previously unconsidered steps and metrics such as outbound sales and internet impressions.[9]


There are a number of different tools on the market today to help you track these and other metrics, though for most businesses Google Analytics represents the most comprehensive, easy-to-implement solution. Since it’s free, use the service’s funnel tracking tools until you determine that you need something more advanced and then move on to another sales analytics program or a complete marketing automation program.
Load time is provided as “fully loaded time” by default (the time from when the visitor initially navigated to the page until 2 seconds after there’s no network activity). “Onload time” is optional (when the web page has finished processing and all of the resources on the page, including images, text, and scripts, have finished downloading). The remainder of the report is divided into six different sections: PageSpeed, YSlow, waterfall, timings, video, and history.

In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.
QUOTE: “It’s clear from our test that the speed of our website affects both of these revenue streams, over the short term, to the tune of hundreds of thousands of pounds, and in the long-term millions. The speed of the site negatively impacts a user’s session depth, no matter how small the delay. Slow sites also have a detrimental effect on the number of articles people read. Largely, the slower the site, the greater the effect. The data suggests, both in terms of user experience and financial impact, that there are clear and highly valued benefits in making the site even faster. From this research we’ve chosen to invest even more time in making every aspect of the new FT.com website even faster over the coming months.” FORBES
Lead nurturing is the process of actively engaging with leads via email campaigns. By interacting with leads, whether top, middle or bottom, with relevant nurturing campaigns you keep them interested and groom them into paying customers. With CRM software, you can utilize tools like sales campaigns to be in contact with leads from the time they enter your funnel to when they make a purchase. Send out scheduled emails based on lead’s behavior, use templates, and track the performance of every campaign in the CRM to turn your prospects into customers.
Google’s goal is to extend support in features like the Top Stories carousel to AMP-like content that (1) meets a set of performance and user experience criteria and (2) implements a set of new web standards. Some of the proposed standards in the critical path are Feature Policy, Web Packaging, iframe promotion, Performance Timeline, and Paint Timing.
×