Overall, when DOM ready times throughout a visit were slower, people bounced more. Our research found that bounced sessions had DOM ready times that were 55% slower than nonbounced sessions. We also noticed that bounce rates were even higher if the first page in the visit had a significantly slower DOM ready time than the remaining pages. This tells us that first impressions matter: If people's initial experience visiting a site is slow, they're more likely to bounce later. That initial interaction seems to color people's perception of the site and decrease their willingness to be patient throughout the transaction process.
In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.
Fast Funnel is a disposable funnel made of coated, heavy grade paper stock, that can be used with virtually any liquid or powder and are designed to fit a wide variety of opening. Fast Funnel is folded flat for storage so you can keep them where you need them...in a drawer, glove box, tool box, pocket, or just about anywhere. With a new filter always ready to use, it helps prevent contamination and cross contamination.
Unfortunately, not everyone who makes it through the first few stages of his funnel will be a good fit. As an example, a prospect might complete stages 1-3, but not have the financial resources available to complete the purchase. Or a lead might be enthusiastic about the product, but not the decision-maker in his or her organization. While the content pieces Norman has created will be helpful in educating all prospective customers and moving them through the different stages of the funnel, Norman needs to familiarize himself with and implement two concepts:
Recommendations: Display recommendations for similar products on your payment confirmation page post-purchase to instantly “upsell” your customers on another add-on, plug-in, or accompanying product. Customers who have just spent money in your store are more likely to buy again, so take advantage of this. E-Commerce giants such as Amazon suggest recommendations in an incredibly sophisticated manner, and indication of how profitable they consider them to be.
Whether your industry is highly competitive or not, there is always another option to buy something from somebody else. What can your products do that others in the same price bracket cannot? What support does your company offer its customers? Do you provide free delivery where your competitors don’t? Is your price lower than your competitors? These could all be factors influencing your customer’s choice to stick with you or go for a similar product from another brand.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.
When you’re attending events or doing live presentations, there are a few ways to incorporate video to make your presentation or displays more interactive. With the rise of virtual reality and augmented reality, hands-on video content is a great way to attract people’s attention. VR and AR provide your audience with more control and more active viewing. These types of presentations are a bit more technical but are a guaranteed way to stand out among a sea of static displays.
Consider this: Mobile sites lag behind desktop sites in key engagement metrics such as average time on site, pages per visit, and bounce rate. For retailers, this can be especially costly since 30% of all online shopping purchases now happen on mobile phones. The average U.S. retail mobile site loaded in 6.9 seconds in July 2016, but, according to the most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. And 79% of shoppers who are dissatisfied with site performance say they're less likely to purchase from the same site again.