When WebPagetest provides its results, it assigns your site a letter grade from A to F, based on fully loaded time by default, with onload time optional. Other scoring parameters include FTTB, compression, caching, effective use of a CDN, and more. The report is divided into six sections — a summary, details, performance review, content breakdown, and screenshots — providing rich diagnostic information with waterfall charts, Page Speed optimization checks, and improvement suggestions.

Activity reminders also help you manage prospects through your sales funnel by not letting important sales activities slip through the cracks. Most CRMs come with activity reminders that can help you stay on top things. Pipedrive’s activity reminder and notification features remind you of important prospect-related activities. You can create sales funnel activities and then create reminders or notifications related to those activities.


Google researchers suggest page load times of less than 100 milliseconds give visitors the illusion of instantaneous website response as the visual Sensory memory processor in our brain works in bursts of 100 milliseconds. The memory store clears itself after 0.1 seconds as photoreceptor cells in the eyes transmit more information to the Occipital lobe.
Abrasive airborne dirt and shop debris, and unwanted fluid remnants will be washed into your engine, gearbox, transmission, differential, etc. when using a shop funnel. The end result is accelerated component wear, reduced lubricant service life, decreased oil filter service life and erroneous oil analysis results. No matter how sophisticated your maintenance program is, all of it can be destroyed by a dirty shop funnel.

Solution: I will offer a solution or 30 days program where people can systematically unplug from the system through technologies (heart rate variability, isolation tank) and healthy diet (I’ve successfully helped my best friend lose 60lbs through the bulletproof diet ala Dave Asprey), meditation, mindsets (gratitude) and introspecting questioning that will help them be happy again. My program will also help them get back on the right track in life. It may not solve all of their problems, but will start making them asking the right question, and start living a happy life.
If you don’t mind a bit of unsolicited feedback, Angie….as an overwhelmed business owner myself, you’ve described me quite well but I’m not believing that you’re going to be able to help me solve that problem because you haven’t given me anything about HOW you do that. Not even a hint :-). All I’m thinking is, “I’m not THAT much of an idiot…I know what I need to do. But who’s going to ______ and _____ and ______ while I take time to figure it all out?!”
Similarly, elevators contain mirrors so the passengers keep busy in styling themselves and not thinking about the time spent traveling. This passenger behavior is analogous to that of website visitors in the cyber world. And the same general principle applies for online businesses as well: It is the objective length of wait that defines the experience of waiting.
The final stage is closing the opportunity in your pipeline. Your prospect either turns into a customer or simply leaves the pipeline as a lost opportunity. If the deal is won, you move the deal to the won stage in the pipeline and begin onboarding your new customer. Some deals may slip through the cracks for reasons that are beyond the control of your sales techniques, like budget constraints. It is important to keep a record of your lost deals too so you can track the reasons why you lost them, and nurture those prospects in the future to win back their business and relationship.
The top of the funnel is often where we see inbound marketing at its finest. Our goals might include nudging a few potential customers toward conversion, but the way we go about that is rarely by talking about ourselves. Instead, it's about figuring out what the audience wants and needs to learn about and teaching them those things. If you're doing that well, you're associating feelings of gratitude and respect with your brand—not to mention authority. All the while, you're raising the competence of your readers to a point where the products or services you have to offer are more useful to them. Double win.
QUOTE: “From the millions of tests performed using our website speed tests, we found that the average load time for a webpage is 3.21 seconds…[] What we found was that, unsurprisingly, a page’s load time directly impacts bounce rate….[] as soon as the page load time surpasses 3 seconds, the bounce rate soars, to 38% by the time it hits 5 seconds!” Pingdom, 2018
Big problem: Manufacturing and retail businesses that need more international orders to add cash to their bottom line but who don’t have the budget/willingness to recruit and train their own international sales teams. These businesses are worried about failing in export and losing their investment or have failed in the past and need a sure-fire international team to ensure their success.

The number and name of each stage may vary based on business type and sales process. But what the sales funnel represents is straightforward. You start with a lot of prospects who know your business. Sales reps qualify those prospects, and out of those, only some will proceed to the next stage to have a conversation with you. As sales reps continue to nurture leads towards the close, they trickle down the funnel until you’re left with actual customers.
My solution: I’ll be her turnkey solution. She tells me what she needs, and I let her focus her time and energy on developing that course she wants to sell. I’ll take care of the installation and presentation of all of the widgets she needs to add to her site to make selling her thing possible. She gladly pays me because while she could probably figure it out, she’ll make more money sooner if she pays me to do it.
As the key to driving business, conversions are a great indicator of effectiveness. Your conversion rate is the the percentage of people who completed an intended action after watching the video. If you notice your conversion rates dipping, there are ways to improve the conversions with little tweaks. Make your CTA compelling and clear through action-oriented words. Place your content is on the right platform to reach the audience you’re targeting. Finding this information requires a bit of research and surveying, but it will give you the highest return on your video investment.
In the consideration phase, a consumer starts to associate you with the solution you offer. This is the time when you want to supply them with content that helps them evaluate you and your products. At this stage, we're speaking directly to the people we think our business can help and making sure they know how we can help them. Remember that they may not yet trust you, so don't put on your sales hat just yet. Instead, consideration content is a great opportunity to make sure it's easy for your visitor to browse all the information that might help them differentiate you from your competitors.

Any claim that AMP ensures a certain level of performance depends both on how forgiving you are of the extremes, and on what your definition of “performant” is. If you were to try and build your entire site using AMP, you should be aware that while it’s not likely to end up too bloated, it’s also not going to end up blowing anyone’s mind for its speed straight of the box. It’s still going to require some work.
One example is that people are loss-averse: they are more likely to act to avert a loss than to achieve a gain. Another example is that the value people place on a change in probability (e.g., of winning something) depends on the reference point: people appear to place greater value on a change from 0% to 10% (going from impossibility to possibility) than from, say, 45% to 55%, and they place the greatest value of all on a change from 90% to 100% (going from possibility to certainty). This occurs despite the fact that under traditional utility theory all three changes give the same increase in utility. Consistent with loss-aversion, the order of the first and third of those is reversed when the event is presented as losing rather than winning something: there, the greatest value is placed on eliminating the probability of a loss to 0.

a) Logo development & Business Consulting: A business without a brand is just another “someone” out there. Put a face to the business and bring it to life with a well designed business logo. Consulting at a fixed rate for small business start-ups (Costs are on par with the government subsidy for small businesses but more detailed and less paperwork).

In the consideration phase, a consumer starts to associate you with the solution you offer. This is the time when you want to supply them with content that helps them evaluate you and your products. At this stage, we're speaking directly to the people we think our business can help and making sure they know how we can help them. Remember that they may not yet trust you, so don't put on your sales hat just yet. Instead, consideration content is a great opportunity to make sure it's easy for your visitor to browse all the information that might help them differentiate you from your competitors.


Only 10 percent of the waiting period is defined by the HTML response to browser requests, and the remaining 90 percent of the delay is caused in rendering pages, parsing HTML, executing code scripts and retrieving embedded assets. Website performance overhaul with optimization tools and script tweaks can scrape off sizeable chunks from page load times, but perhaps not as effectively as developing a speed optimized website from scratch. And the latter is more of a marketing strategy, a business decision and slight awareness in avoiding the most common mistakes that can potentially ruin online businesses by killing website performance.
This metric denotes the time it takes to convert a lead from the first contact to purchase. In other words, it tells you how long a sales rep spends to close an opportunity. Drilling into this critical metric reveals the effectiveness of your sales team, and helps you identify any barriers in your sales process. After all, the shorter the sales cycle length, the faster your revenue stream.
{"id":8835620167,"title":"CRF150 Magnetic Oil Filter Cover","handle":"crf150-magnetic-oil-filter-cover","description":"\u003cp\u003eFits Honda CRF150 models. Developed from the Zipty race team, this magnetic oil filter cover not only looks trick it has a magnet pressed in that catches any particles in your oil pump\/filter area to help prevent clogging or flow problems due to dirty oil. Oil filter not included.\u003c\/p\u003e\n\u003cp\u003eCRF 150\/RB MAG OIL FILTER COVER\u003cbr\u003eOFC-CRF150\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003ePARTS # 0940-0729\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis part fits these bikes:\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150R\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2018 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2016 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2015 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2014 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2012 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2009 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2008 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2007 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150RB (Expert)\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2016 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2015 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2014 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150RB\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2009 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2008 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2007 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003c\/p\u003e","published_at":"2016-08-31T12:15:06-07:00","created_at":"2016-08-31T12:15:07-07:00","vendor":"vendor-unknown","type":"Accessories","tags":["Bike_Honda","HONDA","OIL FILTER COVERS"],"price":7299,"price_min":7299,"price_max":7299,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":29051522823,"title":"Default","option1":"Default","option2":null,"option3":null,"sku":"OFC-CRF150","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"CRF150 Magnetic Oil Filter Cover","public_title":null,"options":["Default"],"price":7299,"weight":454,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/CRF150_Magnetic_Oil_Filter_Cover-1.jpg?v=1475596433","\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/CRF150_Magnetic_Oil_Filter_Cover-2.jpg?v=1475596433"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/CRF150_Magnetic_Oil_Filter_Cover-1.jpg?v=1475596433","options":["Title"],"content":"\u003cp\u003eFits Honda CRF150 models. Developed from the Zipty race team, this magnetic oil filter cover not only looks trick it has a magnet pressed in that catches any particles in your oil pump\/filter area to help prevent clogging or flow problems due to dirty oil. Oil filter not included.\u003c\/p\u003e\n\u003cp\u003eCRF 150\/RB MAG OIL FILTER COVER\u003cbr\u003eOFC-CRF150\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003ePARTS # 0940-0729\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis part fits these bikes:\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150R\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2018 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2016 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2015 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2014 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2012 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2009 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2008 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2007 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150RB (Expert)\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2016 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2015 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2014 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150RB\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2009 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2008 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2007 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003c\/p\u003e"}
It is estimated that consumers are 75% of the way to making their decision to buy from your brand before they ever begin to check out. Thus, it is critical to address all issues and FAQs on your website to make it easy for customers to move from consideration to conversion. Product “how to” guides, showcases, and solutions to common “pain points,” can be used to provide your leads with the information they need to know that will make or break their purchase decision.
Mobile is the future of everything wired. Adoption is skyrocketing as the mobile device onslaught looks to encompass the entire human race – 2.32 billion smartphone subscriptions, around thirty percent of the global population in 2017. And the booming tides of stimulating repercussions continue to disturb online businesses barely making inroads into the mobile internet marketing segment.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.  
The marketing funnel offers a good basic model, but marketers need to be aware of how technology has altered the buyer’s journey. Many buyers do their own research online, comparing features and benefits of competitive products, rather than relying on a company's traditional marketing activities to guide them through the funnel stages. This means buyers enter the funnel at a point where they are more prepared to make a sale. It also means companies need to get information online, such as an up-to-date website, product content and purchase reviews.
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These tools use a bunch of browsers to load websites and replicate end-user website experience across disparate geographic locations. Performance bottlenecks are monitored across various elements of the web page under scrutiny including file size, load time, response time and requests pertaining to various website parts (JavaScript, CSS files, HTML, images, etc.).
Facebook’s algorithm has also been shifting to favor video and Live sessions, so the more often you host a Facebook Live, the more Facebook will prioritize showing your content to your audience. Using scarcity tactics can also help make quick sales, like giving viewers the opportunity to receive a discount if they purchase within a certain time frame.
One of the most dangerous pitfalls you can fall into when trying to sell online is making assumptions about your prospective customers’ knowledge of your product, service, or even market. Many companies mistakenly believe their customers know more about what they’re selling than they actually do, which results in unanswered questions or objections that are failed to be addressed – both of which can harm sales.
The specifics of each stage of qualification aren’t particularly important. What is important is that you assign them in the first place! Not only will this help you to identify the content pieces that are leading to the most new prospects (as well as any additional pieces that should be created), it will ensure that you’re using your salespeople’s time effectively.
The technology has come a long way in improving internet experience. The over-crowded cyberworld of the 1990s was often labeled as the World Wide Wait, but innovations in communication and networking technologies have revolutionized the way digital information is transmitted across the internet. The next generation of online businesses have all the resources they need to deliver content instantaneously, but to leverage and complement these resources, businesses need speed-optimized websites that deliver the best user experience.
Regardless of what you sell, include high-quality images of your products – no tiny thumbnails or poorly lit shots taken in your stock room. Also be sure to include a wide range of images. It might seem overkill to include shots of your products from every conceivable angle, but try it out. People love to kick a product’s proverbial tires before buying, especially online.
Luckily, there are a few ways you can optimize your website to help generate more sales (almost) instantly. At Profitworks, we’ve learned a thing or two about conversion optimization and A/B testing, and we’ve uncovered a number of tactics to increase conversion. We found that as with most digital marketing methods, it can often take a little time to see results. However, you can implement these 10 tips on your website today and simply sit back and watch as they go to work for you.
I always call my toughest clients first and keep calling on them long after everyone else has given up. Once a month, I make a list of our company's most difficult customers and create an attack plan on how to get those accounts. The first month we incorporated this strategy, I landed one of the biggest deals of my career. You can't bring the big deals home without getting into the deep waters where the big fish swim.
Social Media: Some people don’t check their email often and rarely engage with commercial emails that they receive. But many of those people also have social media accounts. Offer follow buttons for all your social media accounts on your order confirmation page. Also, provide them in all your emails. Tell customers what following you will get them – whether it is exclusive weekly content about how best to use your products or monthly competitions, exclusive to social media.
There is a tutorial on the A List Apart website that discussed how to go about creating a completely fluid/scalable website, much like you would have with an old school table but instead built entirely with divs. I had been desperate to try this in a live production site for some time, and the hobo blog provided me with this opportunity. Grab the corner of your browser window and resize the website to watch the elements flow around each other.
Abrasive airborne dirt and shop debris, and unwanted fluid remnants will be washed into your engine, gearbox, transmission, differential, etc. when using a shop funnel. The end result is accelerated component wear, reduced lubricant service life, decreased oil filter service life and erroneous oil analysis results. No matter how sophisticated your maintenance program is, all of it can be destroyed by a dirty shop funnel.
The sales process is not a straight line. This is why converting a lead to customer often takes its own course, and varies with business. Whether B2B or B2C sales, it’s important for sales reps to understand and visualize a lead’s journey; otherwise, they’re shooting in the dark. This is done by a series of steps which develops into what’s called the sales funnel—a concept that finds its way back to the 1890s.
Here, I’ll explain what you need to know about the marketing funnel, and I’ll dive into recent changes and rising challenges for marketers. I’ll compare B2C and B2B uses of the funnel, break down the hype around the marketing vs. sales ownership debate, explain how the funnel can be flipped to create more leads, and explore nonlinear approaches to the funnel.
Hello Sunil.. thank you for your feedback, it’s great to hear that you are finding this article useful. Re your question: yes, it makes sense to follow-up as often as you need to to reach the decision-maker. At the early stage of cold calling / emailing / SMS you may have to follow-up 6-12 times with a combination of cold calls and cold emails before you get to kick-started with your prospective customer. Obviously if they unsubscribe or say no then you have to respect this. At later stages, non-response would indicate that your prospective customer no longer sees (or has doubts) about the potential value of the solution you are selling. After following-up 2 times at a later stage, I would make it easy for your prospect to voice their concerns by communicating something like: “I’m struggling to reach you, perhaps we could hop on a call for 5 minutes as I’d like to understand your current thoughts rather than assume you are no longer interested in progressing.”
Advocacy (aka, loyalty and evangelism) - This is often one of the most overlooked stages in the marketing funnel. But brands who work to turn their satisfied customers into advocates often score major rewards for their efforts. Satisfied customers can spread the word to a whole new universe of prospects, including their peers, colleagues, family and friends.  
Don’t forget about your customers as soon as they’ve given you their credit card details. The more attention you pay to them after they’ve bought something, the more likely they are to become fiercely loyal brand evangelists who will not only turn into satisfied repeat customers, but will also go and tell and their friends (and blog readers) about how great you are. When a customer buys something, offer them something for free (see tip #11). Talk to them on social media (more on this shortly). Send them a thoughtful, useful follow-up email with incentives to buy from you again. However you do it, make your customers feel like the precious little snowflakes they are – think relationships, not transactions.
Producing more video content doesn’t have to be as daunting of a task as it seems. If you’ve written blog posts, designed infographics or done case studies, you already have the material you need to produce more videos. Repurposing existing content into video will expose that content to new audiences. Plus, you can test how that content performs in a different medium. You might find that engagement on your video far exceeds the views or engagement on your blog posts.
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