Fantastic post, I loved it and took a lot of it into consideration for ideas to incorporate. I’m a Front end web developer, I’m seeking to market myself as a designer and offer package deals for customers, I have yet to release my deals, in the past I’ve tried to develop websites for clients for free for cross promotion marketing and trade, unfortunately I always ended up putting together worthy projects and they under-delivered. I was so frustrated I couldn’t understand why they didn’t care about my success and I was doing my best in making their website and conversion rate successful. I then decided to offer these deals so that my clients can easily decide what package best fits their situation, do you have any tips to help maximize the the amount of packages I can potentially sale, or to better close the larger package deals?
You’re and artist/entertainer who is also a business person. Your bored of the usual gold, shiny stones and blah blah jewellery you see everywhere. Your not a trend follower. You need elegant accessories that are also unique statement pieces, not just jewellery . They must be multipurpose and easy to travel with to fit your busy lifestyle and diverse wardrobe.
Another aspect that business owners often overlook, Dixson says, is to think about how to maximize those brand communications activities that you currently use. For example, if you are going to be speaking at a conference, how can you use social media to publicize that event, get feedback on the content your audience would like to hear, and use that content in an enduring way after the live event (like video clips)? "What happens most of the time is that we show up at the event, deliver our speech, hand out a few business cards, and cross our fingers that it turns into something more," says Dixson.
Legions of satisfied customers are considerably more influential than even the best-written sales copy, so make sure you include gushing testimonials and reviews from your hardcore brand evangelists gushing about how wonderful you are. These might appear on your product pages, landing pages, pricing page, even your home page. For more info, check out my post on the power of customer testimonials.

For us non-developers, AMP HTML is essentially a modified version of standard HTML, preventing us from creating pages that load slowly. Marketers can sometimes be guilty of designing beautiful pages with crisp, high-res images, parallax elements, and every tracking script under the sun. We love it, but that person looking for the closest place to fix their flat tire? Not so much.


The metaphor of the funnel is used because people drop away at each stage of a long sales process: for example, many of your unqualified prospects may have existing suppliers with whom they're very satisfied. Others may have needs which other competitors are better-placed to satisfy. Still, others may love your products, but not have the budget to buy them.
A sales funnel reflects the prospect’s journey or path that takes them from awareness to customer. It encompasses actions you take to create this journey or experience. Pipeline stages are the stages of opportunities or deals. They reflect the sales process from the salesperson’s perspective. See our article, 8 Sales Pipeline Stages Every Sales Team Should Have.

No matter what kind of purchase we’re making or how much we intend to spend, all of us follow a relatively similar path when it comes to deciding what to buy. This buying process was first introduced by John Dewey in 1910, but even now — more than 100 years later — it’s still the foundation of understanding buyer behavior and marketing funnel creation.


Become an authority in your industry and/or region. If you're known far and wide for being an industry expert, you'll have prospects seeking you out rather than the other way around. Consider planning lunch and learn sessions or organizing webinars on a regular basis. As your brand recognition grows, you may even attract inbound links to your site which will benefit your SEO.
Business owners who are great at their craft but not at online marketing. Customers now search online way more than search in the yellow pages and that’s a problem. The business owners are left in the dust and replaced by national companies, who have the money and staff to market themselves but who more-often mess up a job. It’s sad because they just can afford to provide bad customer service when a local guy isn’t in the picture at all.
Important: During the keyword research phase of the paid campaign setup, you’ll want to add negative keywords. These stop you from paying for irrelevant ad impressions, or exposure to an unqualified audience. For example, a super broad term like “conversion rate” could be related to money instead of marketing optimization, so you’d want to set “currency” as a negative keyword.
Format Selection: Use JPGs when quality is a high priority and image modifications are not required before uploading it. JPGs can take limited processing and modifications before image quality degrades sharply. For images with icons, logos, illustrations, signs, and text, use PNG format. Use GIFs only for small or simple images and avoid BMPs or TIFFs.

Website speed optimization is an ongoing and evolving process and goes well beyond subscribing to the best web hosting services in the world. Some business decisions intended to maximize revenue by altering website design and features adversely affect website performance by stealing size-able chunks from the bandwidth allotted to each individual visitor.
Keeping the initial page speed high keeps visitors engaged even when the entire website content including bulky graphics take ages to render completely. Monitoring high initial page speed by tracking parameters such as Time to First Byte (TTFB) or performing ping requests from website servers accurately describe initial page load times and page speed statistics. If these take too long, work needs to be done at the back-end in the form of server-side and website core optimization.
Lead nurturing is the process of actively engaging with leads via email campaigns. By interacting with leads, whether top, middle or bottom, with relevant nurturing campaigns you keep them interested and groom them into paying customers. With CRM software, you can utilize tools like sales campaigns to be in contact with leads from the time they enter your funnel to when they make a purchase. Send out scheduled emails based on lead’s behavior, use templates, and track the performance of every campaign in the CRM to turn your prospects into customers.
I distinctly remember being in the crowd at Unbounce’s first-ever Call to Action Conference back in 2014, when my marketing prayers were answered: Unbounce announced the ability to design mobile pages. But fast forward to today and we know that having a mobile version of your landing page is simply table stakes, as is splitting your campaign targeting by device.
Advocacy: Turning your customers into advocates is the ultimate evolution for nurturing current customers. Evangelism in the form of writing product reviews, posting about products on social media, and more can help drive more new leads for your marketing funnel. Having an external recommendation not connected to a brand can strongly influence prospects. Marketers can work to develop their communities to better support advocates, ask them to participate in case studies, or engage them around consumer-generated content on social media.
We help purchasers and sellers understand the range of documentation that can be accepted or provided in each state that will protect the seller while providing the easiest path for purchaser to be compliant. We also review certificates on a case by case basis or provide exposure analysis for all of your certificate. We also provide exemption certificate management.

Database optimization revolves around getting rid of garbage data and useless content from cluttered databases, shrinking them in size and making it easier for website hosting servers to fetch requested content efficiently, within minimum processing cycles. This can also involve ensuring that you are using InnoDB for your MySQL database tables, as opposed to MyISAM. Learn how to convert myISAM to InnoDB.
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
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