According to Sam Waltz, founder and president of Sam Waltz & Associates Business and Communications Counsel of Wilmington, Delaware, most audiences are way too sophisticated to get distracted by flashy drawings that designers tend to hold in front of executives as being what branding is all about. "It's about finding, creating, and perpetuating a resonant win-win relationship with your critical stakeholders," says Waltz.
Google’s goal is to extend support in features like the Top Stories carousel to AMP-like content that (1) meets a set of performance and user experience criteria and (2) implements a set of new web standards. Some of the proposed standards in the critical path are Feature Policy, Web Packaging, iframe promotion, Performance Timeline, and Paint Timing.

Web hosting and development companies with a common response to speed optimization concerns that “everyone’s got broadband these days” translates directly into financial losses and damaged brand reputation for online businesses. Attractive website performance is critical to the success of ecommerce businesses since websites taking more than 3 seconds to load immediately lose 40 percent of the traffic. 79 percent of dissatisfied visitors almost never return to slow ecommerce sites!
Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the web server).
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