Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish.
Google researchers suggest page load times of less than 100 milliseconds give visitors the illusion of instantaneous website response as the visual Sensory memory processor in our brain works in bursts of 100 milliseconds. The memory store clears itself after 0.1 seconds as photoreceptor cells in the eyes transmit more information to the Occipital lobe.
Using activity schedulers is another way to manage prospects through a sales funnel. Activity schedulers allow you to schedule sales activities and incorporate them into your calendar. Doing this helps you focus on prospect engagement activities that are most likely to move them through the sales cycle. They are also a tool to help remember to carry out these activities.
Guest Author: Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Follow him on Instagram, Facebook, Twitter and LinkedIn.
With all of the above suggested tips for increasing sales across your website, the one thing that is most important is to A/B test all of these changes. Every business is unique, which means that their customers are unique, and certain things will work for some businesses that won’t work for others. By A/B testing, you can be sure to find out what works best for your website. Here are a few tests you can perform across your site right now:
Producing more video content doesn’t have to be as daunting of a task as it seems. If you’ve written blog posts, designed infographics or done case studies, you already have the material you need to produce more videos. Repurposing existing content into video will expose that content to new audiences. Plus, you can test how that content performs in a different medium. You might find that engagement on your video far exceeds the views or engagement on your blog posts.