Visitors who move on to the next stage are those that make a purchase, so any indication that the buying process has begun means success — from verbal confirmation of a deal’s acceptance to the receipt of a formal contract. However, if Norman uses an online shopping cart system, he might also find it useful to track abandonment rates, as reaching out to these customers could help reveal reasons visitors aren’t progressing to the next stage or provide salespeople with leads that can be easily closed with a single outreach phone call.
The hack involved a combination of existing web technologies (like iFrames), stringent standards on webpages themselves (so they’d be guaranteed to load fast), and — critically — a different kind of infrastructure for how webpages get from a publisher’s server to your phone. These kludges are often the things that you see people complain about when they complain about AMP. iFrames have weird scrolling behavior, URLs don’t match, and AMP results often look anemic when compared to full webpages. (Fixes for all of those issues either exist or have been proposed.)
Additionally, if your engagement rates are low, it probably means your watch rate is low as well. Viewers who are engaged and enjoyed the video are more likely to purchase. If your videos are on a website or landing page, you can improve your watch rates by aligning video content with page context to make sure everything the viewer is seeing around the video is relevant and of value to the viewer. Make sure that you’re using analytics to provide insight into where the viewer stops, rewatches, or skips through the video.  From those insights, you can optimize your videos, both now and in the future.
Problem; You’ve got boring, poorly edited, non- SEO copy all over your website that isn’t bringing in any customers and is making you look unprofessional to every potential customer that stumbles by your site. Maybe you wrote it yourself, but you have no idea what you’re doing- or even worse, maybe you got screwed by an unqualified and inexperienced writer- whose services you paid through the nose for!
The issue with the PageSpeed Insights report is that, because it’s using data from the Chrome Browser, it doesn’t have enough data to reliably measure smaller sites, so the speed portion of the report is unavailable for those users. Optimization scores are still available, but that’s not enough to allow sites to tell if they have slow pages or not.
Consider this: Mobile sites lag behind desktop sites in key engagement metrics such as average time on site, pages per visit, and bounce rate. For retailers, this can be especially costly since 30% of all online shopping purchases now happen on mobile phones. The average U.S. retail mobile site loaded in 6.9 seconds in July 2016, but, according to the most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. And 79% of shoppers who are dissatisfied with site performance say they're less likely to purchase from the same site again.

Database performance is critical for websites maintaining dynamic content pulled from back-end databases. A mechanism should be in place to detect and alert for inaccuracies in data transmission. Keeping an eye on free disk space on servers hosting websites locally helps avoid errors and data losses that lead to broken links and eventually degrade website performance.


Websites with non-functional multimedia content take excessive client-server communication cycles to reach requesting browsers, ultimately deteriorating website performance. It is, however, up to website owners to ensure streamlined serviceability across all browser platforms, device form factors and geographic locations as government policies and browser compatibility potentially changes over time, and most often, unpredictability as well.
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A marketing funnel is a model describing the customer journey from awareness of the product to the actual conversion. It has long been a topic of contest and conjecture. We call them funnels because the probability of sales and proceeds gradually decreases at each step. Some people opt out, some lose interest, and some choose another portal. Had this not been the case, terming it as a marketing cylinder would have been better! In an ideal situation, all leads would turn into customers – ten on ten returns. The job of the marketers, hence, is to make sure that most of the leads are turned into customers so that their marketing funnels could distort its ways and turn into a marketing cylinder.
Entry sources – Monitoring the sources from which people are entering your funnel can be useful data to track, as it gives you ideas for expanding the reach of your marketing campaigns. If, for example, you see that a large number of your prospects are coming from a single guest blog post you did, seeking out similar guest author positions can be an easy way to increase your overall sales.
Highlight the benefits (rather than the features) of your product/service. When pitching, too many people tend to focus on the cool features of their products or services instead of the benefits. A feature is how your product or service creates the result.  A benefit is what changes after the result is accomplished. Customers make purchasing decisions based on the emotions they associate with the benefits. 
I work with luxury vacation property developers that are tired of hearing complaints from their home owners, property managers and real estate agents about the bad tap water. They are tired of hearing that its making their stomachs hurt. They are tired of having to explain where to go in town to get bottled water. They are tired of having to tell people not to “drink from the sink” They are tired of losing big sales to another developer just because he has tap water that doesn’t make your stomach turn.
When a lead enters the CRM, it’s marked “new”. Every lead in this stage is in the top of the funnel. As sales reps interact with leads, they’re subsequently moved to the next stages. Filters and views in the CRM reveals the number of leads at every stage in the sales funnel to help you analyze their progress—how many new leads are in the funnel, how many have engaged with sales reps, how many are in the bottom of the funnel and ready to close, and how many need to be nurtured. This knowledge about your sales funnel becomes an actionable tool allowing you to plan your sales strategies.
You can configure the lead scoring rules to match your ideal buyer persona by simply adding or subtracting points for the lead property. For example, if your business is purely local, then for a lead to become your customer the minimum criteria is to be within your service area. Add 20 points. If the lead doesn’t belong to an industry you serve, subtract 10 points. In addition to that, you can also customize scores for email, application and web activity. Bring everything together, and you have a list of hot, warm and cold leads in the sales funnel for your sales reps to focus and close more deals faster.
The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers’ pet-hates, the research revealed. Akamai consulted a group who shopped regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers – who have been buying online for more than two years or who spend more than $1,500 (£788) a year online – ranked page-loading time as a priority. Akamai claims that one-third of those questioned abandon sites that take time to load is hard to navigate or take too long to handle the checkout process.
Establishing points of contact with your customer are critical to success. You probably know more than any other business in your area about your specific pool of customers. You have data on their locations, product interests, names, and the possible reasons they may be buying your products. Through email and social media, you can begin to target them more specifically with content that is relevant to only their customer-type.
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Several debates have been revolving around the applicability of marketing funnels today, where the fashion of purchasing is no longer linear. Prospective customers might not enter the marketing funnel in the first stage itself – they might join in on different levels of the funnel. This would hold true if they are suggested to buy a particular product from a particular brand and a particular site and hence might step into the funnel towards its ultimate stages. They might also conduct researches elsewhere and derive their conclusions on their own, without any help from the B2C’s intervention. Hence several alternatives to the marketing funnel are coming up, such as McKinsey’s circular model.
However, there are even some who see the funnel as being split vertically, with both sales and marketing owning the full funnel. They argue that the sales people are increasingly becoming thought leaders to drive awareness by doing outbound outreach. In this scenario, both marketing and sales would work to nurture leads and prospects from awareness to purchase.

Hello Sunil.. thank you for your feedback, it’s great to hear that you are finding this article useful. Re your question: yes, it makes sense to follow-up as often as you need to to reach the decision-maker. At the early stage of cold calling / emailing / SMS you may have to follow-up 6-12 times with a combination of cold calls and cold emails before you get to kick-started with your prospective customer. Obviously if they unsubscribe or say no then you have to respect this. At later stages, non-response would indicate that your prospective customer no longer sees (or has doubts) about the potential value of the solution you are selling. After following-up 2 times at a later stage, I would make it easy for your prospect to voice their concerns by communicating something like: “I’m struggling to reach you, perhaps we could hop on a call for 5 minutes as I’d like to understand your current thoughts rather than assume you are no longer interested in progressing.”
Tempting as it may seem, selling too much real estate to third-party advertisers drastically degrades website performance. Too many ads or slow loading ads drive bounce rates and negatively impact online marketability. The financial losses that come with high bounce rates outweigh the monetary benefits of handing over vast website spaces to advertisers.
In the case of the Aspect ad above, the company saw a 322% increase in engagement from the targeted companies, a 290% increase in referral traffic to their blog, and a 17% increase in page followers. Hooking your target companies on social media is powerful because you can continue to deliver targeted messages over time as they move into the middle of the funnel.
Problem; You’ve got boring, poorly edited, non- SEO copy all over your website that isn’t bringing in any customers and is making you look unprofessional to every potential customer that stumbles by your site. Maybe you wrote it yourself, but you have no idea what you’re doing- or even worse, maybe you got screwed by an unqualified and inexperienced writer- whose services you paid through the nose for!
PROBLEM: Professionals are applying online for MANY jobs, spending a LOT of time in cyber space without getting the result of an interview. They are submitting chronological resumes to employers, hoping that the employer will pick through pages of detail to find what is relevant. Out of hundreds of resumes sent, when an interview is secured, they are not prepared to tip the scales in their favor during the interview.
When you offer giveaways or discounts, it naturally attracts prospects and encourages them to buy your product or services. If your customers love your products or services, they won’t hesitate to talk about your brand and promote it. To reward such loyal customers, you can give them attractive offers such as a VIP discount or a membership to the top tier of your rewards program.
As you can see, each color-coded piece of the funnel pictured above roughly corresponds to stages 2-4 in the buying process. The widest tier at the top of the funnel represents “awareness,” the point at which potential customers are beginning their information search. The second tier is “consideration,” roughly corresponding to the evaluation of alternatives described in the purchase process above. And finally, the third tier, “decision,” is self-explanatory.
Websites with non-functional multimedia content take excessive client-server communication cycles to reach requesting browsers, ultimately deteriorating website performance. It is, however, up to website owners to ensure streamlined serviceability across all browser platforms, device form factors and geographic locations as government policies and browser compatibility potentially changes over time, and most often, unpredictability as well.
We built two machine-learning models: one for predicting conversions and one for predicting bounce rates. Each model used real-world data from a large sample of mobile e-commerce sites, correlating the impact of 93 different page metrics from image formats to number of scripts. Simply put, the two models looked for which mobile-site factors would lead shoppers to buy or bounce. The conversion model had a prediction accuracy of 93%, and the bounce model was even more accurate, at 96%.
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