The key thing here is that your marketing funnel doesn’t end with the purchase. There is plenty more work to be done at this stage. You can add as many stages into this funnel as you deem necessary to your brand but, again, it’s up to you how complex your marketing funnel should be. You can also expand it with time as your strategy becomes more efficient and new opportunities arise.
You’re a network marketer. You’d like to use the internet to help you find new customers and team members. You’ve been posting about your product and business all over Facebook, Twitter, and Instagram, trying to get new customers or get SOMEONE interested in joining your team. Maybe you’ve even started messaging your friends (or random people), asking them to check out your business or try your product… but, it isn’t working. People aren’t showing as much interest as you thought they would. Your business is not growing the way you want it to, and you aren’t earning the income you can and want to earn. This business is so important to you, and you need a way to effectively find new customers and team members, online.
The action stage of the marketing funnel is where you reassure your audience that they are making the right decision. You have done most of the work and you’ve earned your role as a trusted advisor. You can now make a recommendation and be heard without them questioning your intentions. The value proposition and the action that you are requesting will vary depending on what you are trying to accomplish.
Keeping the initial page speed high keeps visitors engaged even when the entire website content including bulky graphics take ages to render completely. Monitoring high initial page speed by tracking parameters such as Time to First Byte (TTFB) or performing ping requests from website servers accurately describe initial page load times and page speed statistics. If these take too long, work needs to be done at the back-end in the form of server-side and website core optimization.
Targeting these leads is the easy part; guiding them along the buying process is more challenging. For this, you’ll need an effective content strategy that provides them with the information they need and keeps them coming back for more. You’ll want to get these people signing up to your newsletter – or some other kind of email interaction – as soon as possible. This gives you a channel to segregate audiences and target them with more relevant messages that move them along the sales funnel.
The number and name of each stage may vary based on business type and sales process. But what the sales funnel represents is straightforward. You start with a lot of prospects who know your business. Sales reps qualify those prospects, and out of those, only some will proceed to the next stage to have a conversation with you. As sales reps continue to nurture leads towards the close, they trickle down the funnel until you’re left with actual customers.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.
When a salesperson qualifies a lead and deems it likely to eventually lead to an opportunity, this becomes a sales qualified lead (SQL). Again, it will be up to you to determine exactly what constitutes an SQL. Norman, for example, decides to send every MQL through to his salespeople for qualification because he runs a small company with a single tier of sales reps. A larger company with both junior and senior sales representatives may, on the other hand, choose to have junior representatives conduct initial calls to qualify prospects before assigning only those that fall into the “high interest and high fit” category to senior reps for online demonstrations.
The ultimate goal of a marketing funnel is to convert leads into paying customers and move your prospects from evaluation to conversion. It is at this stage that you need to help them decide between yourself and your competitors by demonstrating how your product or service can deal with their circumstances (like the example below). This will help move them to the point where they’ll be able to make an informed purchase decision.
In my case the problem I focus on wellness. More specifically, I work with people who want to feel good and to do it without excessive dependence on medication. I used to be that overly medicated person before I learned new habits that helped me wean off my medication, so I feel a lot of empathy for others suffering from similar conditions and I offer solutions. Right now I offer personal coaching and I teach cooking classes in person or online. I am currently building an online curriculum that includes Skype consultations and a community forum. The online classes make it available to more people who would like to learn the information at their own pace and from anywhere. The personal coaching I received was paramount to my success and it empowered me to keep going and to learn more and to feel more in charge of my personal health. That’s what I offer others through coaching and classes. I’m slowly building a following on my website and different social media platforms. I really want to build a community that feels supported and that supports each other. I appreciate this article and have taken notes going forward.