Customers appreciate fast responding websites and ultra-low page load times. Mobile technology and the innovation coming along with increasing reliance on smartphones and tablets are showing no signs of slowing down. Top online retailers understand the need to deliver website content efficiently from Web servers to the tiny real estate of mobile screens. Getting it right with thoroughly designed websites dedicated to mobile platforms enables customers to make quick and educated purchase decisions that ultimately create never-ending revenue streams for online businesses.
Middle of the funnel (MOFU). Following the information search, buyers start comparing the alternatives the research uncovered. The time spent in this stage will vary significantly depending on the conversion value. High-ticket purchases with multiple stakeholders involved in the decision making process will spend a lot of time here. The buyer evaluates tools and clicks on the paid search ads for those products. Common searches include things like “Company X vs Company Y” or “Compay Z review”.

Personally I use plastic funnels wiped clean after each use with a disposable rag from Rags in a Box, stored in a loosely tied grocery bag for each. One for fresh motor oil, one for used motor oil, ATF, PS fluid, gear oil, etc., and one with a long skinny neck for fresh ATF. I carry a second long skinny neck plastic funnel in my truck so I can add any needed fluid cleanly but it hasn't been used yet.

Confession: As much as I enjoy reading other people’s posts (and I do read them!) I am basically interested in ME. Admittedly, I am curious when someone, especially you, Derek, replies to my comment and anxiously await a notification. I have signed up to receive notifications from this thread. The problem is that the notification only offers the NAME of the AUTHOR and the comment – and NOT which comment it relates to,which makes it pretty frustrating, when the comment is something like, “Well done!” or “Terrific idea!” Is he talking to/about me??? If you really want to know, you have to go back to the thread to check it out. With the growing number of comments, this is a tedious waste of time.


Overall, when DOM ready times throughout a visit were slower, people bounced more. Our research found that bounced sessions had DOM ready times that were 55% slower than nonbounced sessions. We also noticed that bounce rates were even higher if the first page in the visit had a significantly slower DOM ready time than the remaining pages. This tells us that first impressions matter: If people's initial experience visiting a site is slow, they're more likely to bounce later. That initial interaction seems to color people's perception of the site and decrease their willingness to be patient throughout the transaction process.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
On the other hand, it does appear that AMP documents tend to be faster than their counterparts. AMP’s promise of improved distribution cuts a lot of red tape. Suddenly publishers who have a hard time saying no to third-party scripts for their canonical pages are more willing (or at least, made to) reduce them dramatically for their AMP counterparts.
When WebPagetest provides its results, it assigns your site a letter grade from A to F, based on fully loaded time by default, with onload time optional. Other scoring parameters include FTTB, compression, caching, effective use of a CDN, and more. The report is divided into six sections — a summary, details, performance review, content breakdown, and screenshots — providing rich diagnostic information with waterfall charts, Page Speed optimization checks, and improvement suggestions.
The role of marketers here is to educate the website/business owners on the importance of removing friction through the sales funnel. This can be done only if you lead your first-time visitor through the funnel correctly by providing them with content that’s well-matched with their awareness about the problem they might not even know they have at this level.
If you want to make more sales through social media, you need to utilize the power of social media influencers. Get them to strategically feature your product in their photos or videos, or have them tell a unique and engaging story about your brand. You can also work with influencers who will give honest reviews about your product, and/or provide tutorials and how-to content regarding your product.
Rapport-building sounds so technical and de-personal and yet it is the heart of making any human interaction a success. Finding something in common, something not related to the merchandise in front of the customer begins to build rapport. I call it opening a Window of Contact which requires a salesperson to notice something physical like jewelry, clothing, even the type of smartphone the person in front of them has. The salesperson then comments on that item with a question and shares something related about themselves based on what that customer answered.

Clearly, the idea was genius and never died—it just took on new forms over the years as the marketing universe changed. The early model has been modified over the past decades by marketing consultants and academics to cater to the changing marketplace. Several variations on the theme have been created to accommodate the emerging modes of marketing—especially, digital marketing.
Webmasters can reduce these response times by delivering cached copies of the requested content instead of rendering it repeatedly in response to every single user request that pings their server. Web cache is the mechanism of temporarily storing copies of web content to satisfy subsequent user requests from the cache database when specific conditions are met. This process reduces the number of client-server round trips taken in delivering (static) website content to requesting browsers.
Sales teams are almost always urged to qualify leads before fully pursuing them. Qualifying leads accurately in this stage establishes an effective sales process. Reps use the BANT technique to determine if leads have the budget, need, authority and timeline to purchase. Only leads that meet the qualification criteria become potential opportunities and trickle down. Pushing leads without proper qualification into the sales funnel will clog your sales cycle, and won’t necessarily lead to revenue.
To explain overconfidence, Kahneman introduces the concept he labels What You See Is All There Is (WYSIATI). This theory states that when the mind makes decisions, it deals primarily with Known Knowns, phenomena it has already observed. It rarely considers Known Unknowns, phenomena that it knows to be relevant but about which it has no information. Finally it appears oblivious to the possibility of Unknown Unknowns, unknown phenomena of unknown relevance.
Kahneman uses heuristics to assert that System 1 thinking involves associating new information with existing patterns, or thoughts, rather than creating new patterns for each new experience. For example, a child who has only seen shapes with straight edges would experience an octagon rather than a triangle when first viewing a circle. In a legal metaphor, a judge limited to heuristic thinking would only be able to think of similar historical cases when presented with a new dispute, rather than seeing the unique aspects of that case. In addition to offering an explanation for the statistical problem, the theory also offers an explanation for human biases.

Deep learning—or artificial intelligence—are rapidly becoming a crucial force in marketing. After all, most websites sell a vast number of products; being able to recommend just the right item to a customer is a skill. In some ways, this is the most crucial piece lost when retail transactions move from the brick and mortar store to the web storefront.

While those pieces of data are valuable, some aren’t. Getting a lot of views, likes, and comments is exciting, but they don’t always mean much for your bottom line: making more sales. If you have a very specific audience or precise message, getting 100 views by potential customers could be far more valuable than 100,000 views from the general public.
On the other hand, it does appear that AMP documents tend to be faster than their counterparts. AMP’s promise of improved distribution cuts a lot of red tape. Suddenly publishers who have a hard time saying no to third-party scripts for their canonical pages are more willing (or at least, made to) reduce them dramatically for their AMP counterparts.
Brand management is so important that Reputations Corporation, a Vancouver-based consultancy group, reports that 72 percent of consumers say reputation influences their buying decisions; 80 percent of employees will accept less pay to work with a company with an excellent reputation; while another 89 percent say reputation is a tiebreaker between equal products. Whether you're trying to influence key decision makers or attract and retain top talent, you'll want to consider the following tips on managing your company's brand.
High-performing websites on the other hand – notice high-performing being a relative term as well – impact three parameters that determine user engagement: user feelings, user mental states, and user interactions. These three aspects create an emotional, cognitive and behavioral connection between human visitors (can’t say much about bots!) and the website.
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.

The ultimate goal of a marketing funnel is to convert leads into paying customers and move your prospects from evaluation to conversion. It is at this stage that you need to help them decide between yourself and your competitors by demonstrating how your product or service can deal with their circumstances (like the example below). This will help move them to the point where they’ll be able to make an informed purchase decision.
For one of my startups I’m launching, I’m solving the problem of drunk driving. There are systems in place that are not working. My company, The Bar Car, is an Uber-like car service whose focus is reducing drunk driving. One thing that sets us apart from a taxi or Uber, is out ability to get your vehicle home for you. I’m starting first in Wisconsin, and I plan to franchise nationwide in college towns and smaller, underserved markets.

Using activity schedulers is another way to manage prospects through a sales funnel. Activity schedulers allow you to schedule sales activities and incorporate them into your calendar. Doing this helps you focus on prospect engagement activities that are most likely to move them through the sales cycle. They are also a tool to help remember to carry out these activities.
Live chat tools are a fantastic way to generate ecommerce sales, but they can also be used to address any questions visitors to your site may have. They’re also more likely to be used than a contact form because they generate an immediate response. Almost every type of business website can benefit from this tool, even those who don’t do sales through their site. For a double bonus, you can also use this live chat tool to gather email addresses.
Kahneman first took up the study of well-being in the 1990s. At the time most happiness research relied on polls about life satisfaction. Having arrived at the subject from previously studying unreliable memories, the author was doubtful of the question of life satisfaction as a good indicator of happiness. He designed a question that focused instead on the well-being on the experiencing self. The author proposed that "Helen was happy in the month of March" if she spent most of her time engaged in activities that she would rather continue than stop, little time in situations that she wished to escape, and not too much time in a neutral state that wouldn't prefer continuing or stopping the activity either way.
This might seem painfully obvious, but it’s amazing to me how many sites write checks their products can’t cash. Not only is honesty in your copy crucial to your business’ reputation, it also fosters and encourages trust in your brand. Don’t make claims you can’t substantiate, and don’t use hyperbole lightly – today’s consumers are hypersensitive to marketing BS, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.
Solution: I will offer a solution or 30 days program where people can systematically unplug from the system through technologies (heart rate variability, isolation tank) and healthy diet (I’ve successfully helped my best friend lose 60lbs through the bulletproof diet ala Dave Asprey), meditation, mindsets (gratitude) and introspecting questioning that will help them be happy again. My program will also help them get back on the right track in life. It may not solve all of their problems, but will start making them asking the right question, and start living a happy life.

It seems I have a dilema.I am a graphite fine artist and my niche is the New York Yankees and I want to help the faithfull celebrate the greatest team in the history of sports.I want to illustrate their present players greateness as well as those players in the past.I think one of the best ways would be to ask exactly what they want,what’s missing from other artists and what they would pay for.What do you think?


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Problem: Your daughter is in competitive gymnastics or cheer, and does fantastic in training, but messes up in competition, or can’t handle the stress and judgment. You are worried sick about her self-esteem. (or, you are the athlete wanting the edge- it just seems like a mom is more likely to be the one looking for a solution, and of course doing the buying)
Sales teams are almost always urged to qualify leads before fully pursuing them. Qualifying leads accurately in this stage establishes an effective sales process. Reps use the BANT technique to determine if leads have the budget, need, authority and timeline to purchase. Only leads that meet the qualification criteria become potential opportunities and trickle down. Pushing leads without proper qualification into the sales funnel will clog your sales cycle, and won’t necessarily lead to revenue.

Buyers/Wholesalers/Distributors, etc. are those who pay for the goods. Instead of running a service for the Manufacturers, why don’t you flip the coin and offer a service to the buyers to find/source Manufacturers? It seems more reasonable to charge the buyer a small commission, as he gets the service.. (they pay for the goods)..instead of the Supplier?
For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 
Google’s goal is to extend support in features like the Top Stories carousel to AMP-like content that (1) meets a set of performance and user experience criteria and (2) implements a set of new web standards. Some of the proposed standards in the critical path are Feature Policy, Web Packaging, iframe promotion, Performance Timeline, and Paint Timing.
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