QUOTE: “From the millions of tests performed using our website speed tests, we found that the average load time for a webpage is 3.21 seconds…[] What we found was that, unsurprisingly, a page’s load time directly impacts bounce rate….[] as soon as the page load time surpasses 3 seconds, the bounce rate soars, to 38% by the time it hits 5 seconds!” Pingdom, 2018

Using Facebook Live as a promotional tool is another proven way to get in front of your audience candidly and add a more humanized approach to your marketing strategy. Many companies are using Facebook Live as a way to promote new products or launches, share stories with their audience, and hold Q&A sessions to create more transparency and close the communication gap between themselves and their users.
I am a Certified Massage Therapist and working in a Spa trying to build my clientele. I have been offering a series package of 2 full 1 hour massages at $55 each and this took off great… I am now offering a Customer Loyalty Card that offers them a FREE massage on their 10th visit; which is doing ok so far. My problem is this, I need to build more people in my circle. Most of my clientele do not or are not interested in giving me referrals. I informed them if they do and if that person comes in to see me that it will affect their Loyalty Card and will get them closer to receiving their FREE massage. Because of this, I have looked into a different avenue as far as picking up my clientele. Being that Valentine’s Day is approaching I thought I would ask one of the restaurants in the area to work with me to offer Dinner and a Massage at a competitive price. If a restaurant is willing to work with me on this, I was also thinking that those who purchase this package for Valentine’s Day, will receive a Customer Loyalty Card. What are your thoughts on this?

For example, an ecommerce site might model their visitors in a funnel, and identify that there is a large dropoff in users between visiting the shopping cart and actually completing the transaction. Using this data, the company can then form hypothesis as to why this is the case and test ideas for improving conversion rate, such as reducing form fields, establishing trust with seals, or offering limited time offers.
This might seem painfully obvious, but it’s amazing to me how many sites write checks their products can’t cash. Not only is honesty in your copy crucial to your business’ reputation, it also fosters and encourages trust in your brand. Don’t make claims you can’t substantiate, and don’t use hyperbole lightly – today’s consumers are hypersensitive to marketing BS, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.
This is an important concept to have in mind when navigating a negotiation or considering a price. As an example, most people, when asked whether Gandhi was more than 114 years old when he died, will provide a much larger estimate of his age at death than others who were asked whether Gandhi was more or less than 35 years old. Experiments show that our behavior is influenced, much more than we know or want, by the environment of the moment.
Your sales funnel is healthy if you have enough prospects going through it. If you’re moving enough prospects through the funnel with the experiences and interactions you create and if you are able to profitably convert enough prospects into paying customers, your sales funnel is healthy. See our article on Sales Metrics – 17 Reports That Improve Your Sales Pipeline Performance to help measure your sales funnel health.
2 Player    3D    Action    Adventure    Alien    Ancient    Animal    Arcade    Arena Combat    Army    Atmospheric    Avoid    Balloon    Bike    Block    Blood    Bomb    Bow    Bubble    Bug    Business    Cannon    Car    Cards    Castle    Christmas    City    Color    Connect    Cooking    Cute    Defense    Destruction    Detective    Dinosaur    Dirt Bike    Driving    Dungeon    Dwarf    Escape    Fantasy    Farm    Fight    Fish    Fishing    Flight    Food    Football    Funny    Ghost    Gladiator    Golf    Gravity    Gun    Halloween    Hidden Object    Horror    Horse    Idle    Island    Jumping    Kart    Keyboard Only    Kids    Launch    Logic    Magic    Mahjong    Match    Match 3    Math    Maze    Memory    Mining    Mistery    Monkey    Monster    Mouse Only    Multiplayer    Ninja    One Button    Painting    Parking    Penguin    Physics    Pirate    Pixel    Plane    Platform    Point and Click    Prison    Puzzle    Racing    Ragdoll    Real-Time    Relaxing    Retro    Robot    RPG    Running    Shark    Ship    Shooting    Side Scrolling    Sim    Skill    Sniper    Soccer    Space    Sports    Stealth    Stick    Strategy    Stunt    Survival    Sword    Table Tennis    Tank    Team    Time Management    Tower Defense    Town    Troll    Truck    Turn Based    Tycoon    Upgrades    Virus    War    Western    Word    Zombie    
All variations of the marketing funnel begin with awareness. It is at this stage that a lead becomes aware of your brand or your products. It is essential to develop a digital presence, fostering familiarity with your name, so the people who are most likely to buy your products are aware of your authority in the field. As an online business, your exposure strategy should consist of 4 primary tactics, including:
Most likely, your customer is now at a point of decision. It’s your job to offer them something so valuable they’re compelled to take action right now. One way to do this is through a webinar that ends with a call-to-action. Let’s say your webinar is about “How to Get in Shape.” At the end of the webinar, you might offer a low introductory price for a membership to your online fitness classes. You might also create sales pages or sales emails. How you do this is up to you. The point is to continue offering amazing content to your customers. And, of course, to close the deal with a sale.
Lookalike audiences in Facebook are essentially users on Facebook who share characteristics and behaviors to customers in your database. You upload your data to Facebook, which then cross-references its own data (and information from third-party data brokers) to create matches based on the criteria you specify. You can also use tracking pixels and data from app installations to help you create lookalike audiences. This is an excellent way to make the data on your existing customers work for you, as it effectively allows you to greatly expand your reach with minimal effort and use highly targeted ads to entice Facebook users who are very similar to your existing customers.
Thanks Matt, the client attraction stage is the big thing. With relatively low client numbers I’m able nurture and provide relevant & specific information. I look arrange phone or in person meetings. So attracting clients who can identify with a specific or range of personal (to them) challenges which I’m able to demonstrate I can solve is perhaps the primary focus for me at the prospect acquisition point. I hope that makes sense:)
Customers will move on to Stage 5 when the sale is complete. Although we won’t detail it here, Norman should brainstorm the kinds of information these customers will need, as well as how he’ll provide it as part of a cohesive onboarding process. Though he doesn’t need to worry about customers finding him at this stage or moving on to the next one, it’s still important to meet their needs so that they walk away feeling good about their purchase decisions!

I’ve heard a lot of talk over the last couple of years about the sales funnel being dead. What a load of nonsense. It’s not that long ago these sorts were telling us SEO is dead or – more recently – that web design is dead. Jackie Chan has also died multiple times over the last couple of years but I have my doubts about this, too, unless he has at least one identical twin who also happens to be versed in multiple forms of martial arts.
If you're wondering what a sales funnel is, simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination. In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end. 
Sometimes, when you’re stumped about why your sales funnel isn’t converting the optimal amount of customers, it helps to look at examples. We’ve revisited more than 10 companies that have strong sales funnels to see what changes they’ve made over the years. We’ve also added several brand new sales funnel examples and we plan to add more in the future.
No matter how much you want to make a sale or need to make a sale, don’t approach a customer with dollar signs in your eyes. Remember that you’re selling them something that will make their lives better (or you should be), and your attitude ought to reflect that to the customer. They should feel like you’re helping them—not that they’re helping you!
Brand management is so important that Reputations Corporation, a Vancouver-based consultancy group, reports that 72 percent of consumers say reputation influences their buying decisions; 80 percent of employees will accept less pay to work with a company with an excellent reputation; while another 89 percent say reputation is a tiebreaker between equal products. Whether you're trying to influence key decision makers or attract and retain top talent, you'll want to consider the following tips on managing your company's brand.

Our founder spent the better part of the last decade with Peisner Johnson & Company, LLP a CPA firm that focuses exclusively on state taxes. While there, he became one of the country's leading authorities for state tax issues like nexus, drop shipping, eCommerce, and service providers. He assisted many other clients in many industries. He is a frequent speaker having been requested to speak at events all across the country and is often interviewed and quoted by major publications. He is a prolific writer and regularly presents on his own and other's webinars. Mike has a support team second to none, but we are always looking to add outstanding individuals who can complement or add to our our existing array of services.
The number and name of each stage may vary based on business type and sales process. But what the sales funnel represents is straightforward. You start with a lot of prospects who know your business. Sales reps qualify those prospects, and out of those, only some will proceed to the next stage to have a conversation with you. As sales reps continue to nurture leads towards the close, they trickle down the funnel until you’re left with actual customers.
Trico’s Industrial Fast Funnels® are the simple, convenient and clean way to pour fluids into containers and equipment. Intended for one-time use, each funnel remains clean and compact until separated from the header and opened. Made of coated, heavy grade paper stock, they can be used with most lubricants and liquids and are designed to fit a wide variety of orifices as small as ¾” in diameter.
Sales funnel conversions – If you’re going to choose only a few metrics to focus on, make sure this is one of them. Essentially, this metric involves tracking the number of prospects that enter your funnel at any point and then convert into customers. As you make changes to your marketing strategy in the future, seeing this number improve will let you know you’re on the right track.
These statistics only describe how page speed impacts business success in the competitive cyberspace. Complicated as it seems, slicing off large chunks of page load time from slow loading websites is a relatively low-hanging fruit IF speed optimization tactics are implemented in the right direction – that’s a huge IF when performance bottlenecks are unknown, too complex or simply too vast and diverse to identify.
You can configure the lead scoring rules to match your ideal buyer persona by simply adding or subtracting points for the lead property. For example, if your business is purely local, then for a lead to become your customer the minimum criteria is to be within your service area. Add 20 points. If the lead doesn’t belong to an industry you serve, subtract 10 points. In addition to that, you can also customize scores for email, application and web activity. Bring everything together, and you have a list of hot, warm and cold leads in the sales funnel for your sales reps to focus and close more deals faster.
Page speed, in particular, fills the void in enhancing marketability by improving website user experience to keep impatient online customers engaged and satisfied. A recent research report published by O’Reilly concludes improvements in website end-user experience by reducing page load time boost sales and conversion rates significantly. The staggering statistics are as follows:
It seems I have a dilema.I am a graphite fine artist and my niche is the New York Yankees and I want to help the faithfull celebrate the greatest team in the history of sports.I want to illustrate their present players greateness as well as those players in the past.I think one of the best ways would be to ask exactly what they want,what’s missing from other artists and what they would pay for.What do you think?

It’s important to note that there is not a single agreed upon version of the funnel; some have many “stages” while others have few, with different names and actions taken by the business and consumer for each. In the diagram below, we’ve done our best to pull out the most common and relevant funnel stages, terms, and actions so this information is useful to as many marketers as possible.
Solution: I’ll be providing an online course that will walk them step-by-step on how to grow abundant organic food all year-round in small gardens. This will take them through the entire gardening year – from creating the garden to harvesting the crops. The course will include multiple short videos, downloadable mp3 audio files and PDF workbooks, links to resources, and private forums to ask questions and share experiences.
If you’ve ever looked at the targeting options available to Facebook advertisers, you may have seen the amazing granularity with which you can target users on Facebook – advertisers can target users based on the square footage of their home, the university from which they earned their degree, and even where they plan on going for their next vacation (as Margot revealed in her fascinating post about amazingly granular Facebook audiences).

Hello Sunil.. thank you for your feedback, it’s great to hear that you are finding this article useful. Re your question: yes, it makes sense to follow-up as often as you need to to reach the decision-maker. At the early stage of cold calling / emailing / SMS you may have to follow-up 6-12 times with a combination of cold calls and cold emails before you get to kick-started with your prospective customer. Obviously if they unsubscribe or say no then you have to respect this. At later stages, non-response would indicate that your prospective customer no longer sees (or has doubts) about the potential value of the solution you are selling. After following-up 2 times at a later stage, I would make it easy for your prospect to voice their concerns by communicating something like: “I’m struggling to reach you, perhaps we could hop on a call for 5 minutes as I’d like to understand your current thoughts rather than assume you are no longer interested in progressing.”
This metric denotes the time it takes to convert a lead from the first contact to purchase. In other words, it tells you how long a sales rep spends to close an opportunity. Drilling into this critical metric reveals the effectiveness of your sales team, and helps you identify any barriers in your sales process. After all, the shorter the sales cycle length, the faster your revenue stream.
I’ve got 2 audiences – the check-signer (business owner or senior manager) and the end-user of my product. I know which problem the product solves for the check-signer as it repeatedly shows up in the testimonials I receive from them. A completely different solution shows up in the testimonials from the end-user. In marketing collateral that goes to the check-signer, I can easily talk directly to them about their perceived problem. But both the end-user and check-signer visit the website. Who do I talk to from there? (The check-signer’s perception of a problem is almost always very different than the end-user’s.)
The metaphor of the funnel is used because people drop away at each stage of a long sales process: for example, many of your unqualified prospects may have existing suppliers with whom they're very satisfied. Others may have needs which other competitors are better-placed to satisfy. Still, others may love your products, but not have the budget to buy them.
Ensure images aren’t any larger than they need to be, that they’re in the correct file format, and compressed for the web. 25% of pages could save more than 250KB by compressing images and text, and 10% could save more than 1MB. Regarding video, either leave it out or host the file on another platform (like YouTube or Vimeo) rather than your servers.

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However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
Business owners who are great at their craft but not at online marketing. Customers now search online way more than search in the yellow pages and that’s a problem. The business owners are left in the dust and replaced by national companies, who have the money and staff to market themselves but who more-often mess up a job. It’s sad because they just can afford to provide bad customer service when a local guy isn’t in the picture at all.
Once the prospective customer is made aware of the product, it’s the duty of a marketer to nurture the lead by arousing his interest in buying the product and make him consider it over other products. This involves marketer to tap several other channels, improve its public relation strategies, and include affiliates and partners who promote the product.
Mailing List: It is essential to ask buyers to sign up to your mailing list when they do make a purchase. And it is crucial to make sure you offer them a good incentive for doing so. Give a free gift or a discount to everyone who signs up during checkout. Ensure you tell them the value they will gain from doing so. If you are going to send them regular content covering various topics, make this clear, and explain how they could benefit from the type of content you will send them. At DirectIQ we provide a variety of ready-made templates for sending weekly newsletters and marketing emails to your customers to ensure they are consistently engaged by your brand.
At the top of a marketing funnel, you have many potential leads. As your customers move from gaining awareness of your brand to considering a purchase, to making their final decision to buy or not, the number of potential leads decreases. The likelihood of these leads continuing all the way to the checkout is higher, as they have already committed to the initial stages of their decision.
Trico’s Industrial Fast Funnels® are the simple, convenient and clean way to pour fluids into containers and equipment. Intended for one-time use, each funnel remains clean and compact until separated from the header and opened. Made of coated, heavy grade paper stock, they can be used with most lubricants and liquids and are designed to fit a wide variety of orifices as small as ¾” in diameter.
For example, let’s say your goal is $1,000,000 in annual revenue. If your Lifetime Customer ANNUAL value is $1,000 per year, then you only need to do $1,000 in sales every year to 1,000 customers. If you can keep those 1,000 customers around for 3 to 5 years, then your only job every year is to keep those 1,000 spots filled with nurtured prospects.

The role of marketers here is to educate the website/business owners on the importance of removing friction through the sales funnel. This can be done only if you lead your first-time visitor through the funnel correctly by providing them with content that’s well-matched with their awareness about the problem they might not even know they have at this level.

Interest: Interest and information both start with the letter “I.” This is the stage at which customers are actively seeking, or interested in, information to help them solve their problem. As they move through the sales funnel from recognizing or drawing attention to the problem, their interest is sparked in a solution. They need information to move into the next phase.
This is a method I developed when I first began selling to overcome fears of being rejected. Reach out to 100 customers as fast as you can. You don’t really care about your sales results, only the number of people you contact. You will become fearless when selling your product. You can read more about the 100 Calls Method from this blog where I go into detail.
Problem: Most people think dehydration is something that would happen if they get lost in the desert and had to go without water for several days. The truth is that chronic (ongoing) dehydration is widespread. Most Americans are in a state of dehydration without even knowing it. According with Dr. Dave Carpenter, N.D. The common symptoms of Dehydration are: fatigue, constipation, digestive disorders, weight gain skin disorders, join problems, premature aging, acid alkaline imbalance…Seems familiar? More and more people of all ages claim this symptoms.
I distinctly remember being in the crowd at Unbounce’s first-ever Call to Action Conference back in 2014, when my marketing prayers were answered: Unbounce announced the ability to design mobile pages. But fast forward to today and we know that having a mobile version of your landing page is simply table stakes, as is splitting your campaign targeting by device.
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