Luckily, there are a few ways you can optimize your website to help generate more sales (almost) instantly. At Profitworks, we’ve learned a thing or two about conversion optimization and A/B testing, and we’ve uncovered a number of tactics to increase conversion. We found that as with most digital marketing methods, it can often take a little time to see results. However, you can implement these 10 tips on your website today and simply sit back and watch as they go to work for you.
Middle of the funnel (MOFU). Following the information search, buyers start comparing the alternatives the research uncovered. The time spent in this stage will vary significantly depending on the conversion value. High-ticket purchases with multiple stakeholders involved in the decision making process will spend a lot of time here. The buyer evaluates tools and clicks on the paid search ads for those products. Common searches include things like “Company X vs Company Y” or “Compay Z review”.
The number and name of each stage may vary based on business type and sales process. But what the sales funnel represents is straightforward. You start with a lot of prospects who know your business. Sales reps qualify those prospects, and out of those, only some will proceed to the next stage to have a conversation with you. As sales reps continue to nurture leads towards the close, they trickle down the funnel until you’re left with actual customers.

Women who want to start their own business online but feel overwhelmed on where to focus or stuck in indecision. They don’t have clients, a marketing plan, and aren’t clear about what they offer yet they spend months watching free training, getting business cards or perfecting their website. They need a plan and to know where and what to focus their energy on.
BIG PROBLEM: being pregnant in America is overwhelming and confusing. The mainstream culture is one in which women are often not listened to, respected, or heard in regards to their wishes about pregnancy care and birth experiences. Pregnant women want to be the decision-makers in their birth experience, but often get derailed by providers, friends, and family.
Solution: I will offer a solution or 30 days program where people can systematically unplug from the system through technologies (heart rate variability, isolation tank) and healthy diet (I’ve successfully helped my best friend lose 60lbs through the bulletproof diet ala Dave Asprey), meditation, mindsets (gratitude) and introspecting questioning that will help them be happy again. My program will also help them get back on the right track in life. It may not solve all of their problems, but will start making them asking the right question, and start living a happy life.

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That was an interesting article. I was looking on your page of scheduled webinars, and what about offering a webinar on segmenting your list? It seems that to use the marketing funnel idea you need to segment subscribers, so you’re not sending new subscribers something that should go to your “Advocates”. I’d love to see a webinar that really goes over how to use the funnel & segmenting together. Thanks.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
When using YouTube, it’s key to optimize your posts to make sure you’re getting the most exposure. Research keywords that will make your videos more visible. Optimize your video thumbnail and description. Push your video to your most popular social channels. These practices will put your video in a great position to reach new potential buyers—and further establish your brand authority.
PROBLEM: Coaches have heard that digital marketing can help them grow their business and that social media is the IT thing to be doing right now. But they haven’t got the expertise to do it, or the time to figure it out, or the technical aspiration to get involved and try things out for themselves. They are worried they will lose the time and gain nothing. Or they’ve played with it a little and didn’t see any results. Yes others are promoting it so much, how are they missing the trick?
To do this, go back to your list of interactions, which are all assigned to the most relevant stage of the buying process. What you need now is a system capable of detecting these interactions and then assigning them to segmentation lists. This will allow you to target users on each list with campaigns relevant to their place along the buying journey.

Solution: My online program, The Working Artist, will give them the nuts and bolts of how to build an art career and teach the secrets of selling art. I’ve spent my career in the art business and understand exactly how it works. I’ve taught artists around the world how to move from starving to thriving. It’s not easy but I truly believe that any artist can succeed, if they are willing to do the work. And that’s why I call my program The Working Artist.
By including a third “decoy” option in your pricing structure, you can push people toward the middle option – the one you really want them to buy. Sure, some people will go for the most expensive option anyway (which is a bonus, revenue-wise), but most will subconsciously avoid the decoy and choose the middle-tier option, which is precisely what you want them to do.
Solution: I will offer a solution or 30 days program where people can systematically unplug from the system through technologies (heart rate variability, isolation tank) and healthy diet (I’ve successfully helped my best friend lose 60lbs through the bulletproof diet ala Dave Asprey), meditation, mindsets (gratitude) and introspecting questioning that will help them be happy again. My program will also help them get back on the right track in life. It may not solve all of their problems, but will start making them asking the right question, and start living a happy life.
The final stage is closing the opportunity in your pipeline. Your prospect either turns into a customer or simply leaves the pipeline as a lost opportunity. If the deal is won, you move the deal to the won stage in the pipeline and begin onboarding your new customer. Some deals may slip through the cracks for reasons that are beyond the control of your sales techniques, like budget constraints. It is important to keep a record of your lost deals too so you can track the reasons why you lost them, and nurture those prospects in the future to win back their business and relationship.

The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers’ pet-hates, the research revealed. Akamai consulted a group who shopped regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers – who have been buying online for more than two years or who spend more than $1,500 (£788) a year online – ranked page-loading time as a priority. Akamai claims that one-third of those questioned abandon sites that take time to load is hard to navigate or take too long to handle the checkout process.


Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 
PROBLEM: Professionals are applying online for MANY jobs, spending a LOT of time in cyber space without getting the result of an interview. They are submitting chronological resumes to employers, hoping that the employer will pick through pages of detail to find what is relevant. Out of hundreds of resumes sent, when an interview is secured, they are not prepared to tip the scales in their favor during the interview.
About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Google+, Twitter, Facebook, Pinterest, Linkedin and Youtube.
I’ve got 2 audiences – the check-signer (business owner or senior manager) and the end-user of my product. I know which problem the product solves for the check-signer as it repeatedly shows up in the testimonials I receive from them. A completely different solution shows up in the testimonials from the end-user. In marketing collateral that goes to the check-signer, I can easily talk directly to them about their perceived problem. But both the end-user and check-signer visit the website. Who do I talk to from there? (The check-signer’s perception of a problem is almost always very different than the end-user’s.)
So either you buy a Landing Page builder (which does not have copywriting packages integrated – no other tool does) or if sometime back if you had bought a Landing Page builder, you go to the control panel of your computer, find it, open it, and start watching the tutorials on how to use this apparently Easy to use (but outdated and in reality really complicated) tool.
Think about that the next time you're building out a sales funnel. This complex and intricate concept in business can literally take you from a complete unknown to a global powerhouse quickly through the art of scaling out a highly-converting offer. Don't try to take shortcuts or implement hacks, and put in the time if you're looking to eventually reap the benefits and results.
The largest pool of leads is always the least qualified, but every one of them is still a potential customer – one that might shop with one of your competitors if you don’t get them first. So, to maximise your marketing funnel conversions and keep your rivals in check, you also want to guide as many of these potential buyers towards the finishing line as possible.
In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase. 

Make the Sale. No one likes filling in forms. The more information you have about your customers, the more precisely you can retarget them for later sales, yes. But this info can always be collected at a later stage. The most important thing you can do once your buyer clicks to check out is to make your payment gateway form as quick, comfortable, and painless as possible. This means not asking for too much information, providing a multiplicity of options for common (Visa/Mastercard) as well as alternative payment preferences (such as Paypal and Bitcoin).
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
2. The number of images. In our research, we found that the number of images on a page was the second greatest predictor of conversions. Consider this: On a typical retail page, graphic elements such as favicons, logos, and product images can easily comprise up to two-thirds (in other words, hundreds of kilobytes) of a page's total weight. The result: cumulatively slow page loads throughout a session. In fact, we found sessions that converted users had 38% fewer images than sessions that didn't convert.
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