Legions of satisfied customers are considerably more influential than even the best-written sales copy, so make sure you include gushing testimonials and reviews from your hardcore brand evangelists gushing about how wonderful you are. These might appear on your product pages, landing pages, pricing page, even your home page. For more info, check out my post on the power of customer testimonials.
If you sell B2B, it’s usually fairly clear that your best buyers are the biggest companies. So what are you doing, every other week, no matter what, to let these companies know who you are? There’s no one you can’t get to as long as you constantly market to them, especially after they say they’re not interested. People will not only begin to respect your perseverance, they will actually begin to feel obligated.
Solution: I provide custom and personalised (not cookie clutter) keyword reports of the very best keywords for your niche – those keywords you can rank for. These are the keywords that will allow you to rank high in Google and make you the most money. These reports help people find their best clients by finding the best search terms/keywords they can use in blog posts, sales page, web pages etc to attract their ideal clients. This includes detailed advice on how to use them and the potential profitability of each keyword.
How often does a sales person at a store try to upsell you a product? If they’re doing what their superior asked them to do, then your answer would be 100 percent of the time. If people can upsell inside of a business, is there as reason you can’t upsell online as well? Shopify suggests that upselling is actually 20 times more effective than cross-selling online, even though we see the latter more often.
By harnessing the power of social media, getting people to share your content, you can take advantage of the legitimacy of “word-of-mouth” that traditional advertising often lacks. Share your content with relevant communities on social media, chat with like-minded individuals and provide solutions to issues within and surrounding your industry to reflect your expertise. Building a presence on social media is all about giving your audience value. What could you provide more information on that would add value to your audience’s perception of your brand?
I’ve heard a lot of talk over the last couple of years about the sales funnel being dead. What a load of nonsense. It’s not that long ago these sorts were telling us SEO is dead or – more recently – that web design is dead. Jackie Chan has also died multiple times over the last couple of years but I have my doubts about this, too, unless he has at least one identical twin who also happens to be versed in multiple forms of martial arts.
Producing more video content doesn’t have to be as daunting of a task as it seems. If you’ve written blog posts, designed infographics or done case studies, you already have the material you need to produce more videos. Repurposing existing content into video will expose that content to new audiences. Plus, you can test how that content performs in a different medium. You might find that engagement on your video far exceeds the views or engagement on your blog posts.
These statistics only describe how page speed impacts business success in the competitive cyberspace. Complicated as it seems, slicing off large chunks of page load time from slow loading websites is a relatively low-hanging fruit IF speed optimization tactics are implemented in the right direction – that’s a huge IF when performance bottlenecks are unknown, too complex or simply too vast and diverse to identify.

I once showed a client the glass doors on a home by demonstrating how they would be hurricane proof, slapping on both sides to evidence their construction quality. This immediately got the customer's full attention and set apart the product and me from the competition. Average doesn't pay in sales. Wow them with your presentation, your dress, your belief in the product and the service you offer.
Yesterday I was in the Northridge Mall while my tires were being rotated at Firestone outside. When I walked in there a man was promoting Occulus, the 3D experience. . . for $5 a journey. I didn’t have any bucks so I declined. I was wondering why he didn’t use the email model of a free gift to get a subscriber; I mean a free trip using the mind altering adventure. Then I got to thinking about video and 3D in email, and it dawned on me the cycle of a company’s promotion is a like a trip into virtual reality–at least it could be a mind-altering experience for the recipient, especially for someone who’s tired of getting ads, ads, ads.
In the consideration phase, a consumer starts to associate you with the solution you offer. This is the time when you want to supply them with content that helps them evaluate you and your products. At this stage, we're speaking directly to the people we think our business can help and making sure they know how we can help them. Remember that they may not yet trust you, so don't put on your sales hat just yet. Instead, consideration content is a great opportunity to make sure it's easy for your visitor to browse all the information that might help them differentiate you from your competitors.
Despite all those problems, here’s what is impressive about AMP: when you publish a webpage, it can be served from any caching server. But that’s not what really makes it fast; what truly makes a difference is that it can load nearly instantly because it’s already been preloaded in the background. And yet, despite that preloading, you don’t count as a visitor and the publisher doesn’t get to set any cookies or do any tracking until you click. And you can trust that the cached, instantly loaded page that’s sitting inside Google search or Twitter is faithful to its canonical source, even if that source was updated after it was first published.
Over the last four years, we were inundated with messages declaring it was finally “the year of mobile”, so much so that it felt like our industry was crying wolf. Then in 2016, it finally happened: Mobile surpassed desktop in terms of both usage as well as Google search queries. Today, more than 60% of the world is accessing the internet through mobile devices, and that number is expected to climb.
There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.
Capturing leads is the first step to the sales process. Some CRMs have the capability to capture leads who visit your website, submit a form, email your company, etc. So it’s easier for sales reps to start working with leads instead of wasting time on data entry. CRM can also segment leads based on predefined criteria and assign them to the right sales reps.
Takeaway: As a site owner, you can tackle this problem by setting performance budgets for pages. This means, for example, you could decide you want your site to load within three seconds (the "budget" of each page). Using that benchmark, you can cull unnecessary page elements that cause the load time to exceed that limit. You can also audit and monitor all the third-party scripts on your site that affect your mobile page speed.
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