Fast loading and fully functional multimedia content is necessary for ecommerce merchants to keep hold of website visitors. Every second of delay in page load time leads to frustrated visitors abandoning slow websites, and drawing along 7 percent loss in conversion rates, 11 percent fewer page views and 16 percent decrease in customer satisfaction.
Corporations and businesses are all looking for organic growth, to increase market share, effectively deal with low price competitors, increase closing averages, and retain top talent (SAP study shows that cost of losing your top sales person is 700K). The key is to do all this within a process that can be repeated and held accountable from the any position of the sales organization. The Sales Funnel can help you achieve these goals. Click here to learn more…
If you sell B2B, it’s usually fairly clear that your best buyers are the biggest companies. So what are you doing, every other week, no matter what, to let these companies know who you are? There’s no one you can’t get to as long as you constantly market to them, especially after they say they’re not interested. People will not only begin to respect your perseverance, they will actually begin to feel obligated.
To move a prospect through the stages of a buying cycle, you’ll need to create different content designed to satisfy their needs at each of the three stages. You’ll also have to remove all the steps on this journey that could cause friction by understanding your audience and providing them with answers in the form of well-matched content, before they even ask their questions.
So the obvious approach to funnel marketing is to focus on high-intent users who show all the behaviour of someone ready to buy. And your best weapon for this is AdWords – the only platform that allows you to target people itching to buy. People turn to Google when they’re about to jump from consideration to conversion and AdWords is the only channel that allows you to target high-intent search queries that have “next customer” written all over them.
Email is your best asset here. Targeted email campaigns have been said to generate up to 760% increases in revenue. Email is well-known for getting you the best returns on your investment. By segmenting your mailing list into different customer types, using the information your contacts have provided with, you can target them with specifically relevant email content that will keep them engaging with your business even when they aren’t ready to make a buy. When they are, because they love the support and advice your brand give them, they will come straight to you. With DirectIQ, you can tailor your emails to each segment of your audience according to any metric you have gathered on them. Give customers content that speaks to who they are.
Freshsales is a full-fledged CRM software designed for sales teams to manage leads from start to close. It handles every step of the sales funnel allowing you to focus on the right leads at the right time. You get complete visibility into your funnel—from real-time insights on lead behavior to how quickly your team converts leads to sales. Freshsales comes with built-in phone, email and reporting. This means all of your customer data is accessible in one place. To add to that, you can automate tasks, create your sales pipeline, and schedule sales campaigns. Every tool you need to advance leads in your sales funnel is already in Freshsales! Get your free 30-day trial, and discover new ways to convert more leads into customers.
Establishing points of contact with your customer are critical to success. You probably know more than any other business in your area about your specific pool of customers. You have data on their locations, product interests, names, and the possible reasons they may be buying your products. Through email and social media, you can begin to target them more specifically with content that is relevant to only their customer-type.
Sometimes, it feels as though you’re doing everything right, only to see your conversion rates hovering somewhere between “miserable” and “pathetic.” Oftentimes, this isn’t anything to do with the messaging or positioning of your ads (though it pays to look at this closely), but rather a misunderstanding of when and where conversions are happening.
If your new customers are greeted by a thoughtful onboarding process, personal attention, and all the resources they need to use your product successfully, they’re more likely to confirm to themselves that they made the right choice. And when they’re confident, they’re more likely to pass on their satisfaction to others in the form of recommendations and product endorsements. If, on the other hand, your new customers experience disappointment after their purchase, they’re more likely to request refunds, write negative reviews, and recommend that others in their social circles purchase from your competitors.
The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers’ pet-hates, the research revealed. Akamai consulted a group who shopped regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers – who have been buying online for more than two years or who spend more than $1,500 (£788) a year online – ranked page-loading time as a priority. Akamai claims that one-third of those questioned abandon sites that take time to load is hard to navigate or take too long to handle the checkout process.
I just watched a video regarding tips to add to the Eweber page. There was too much information that I prefer to read it, too, in order to retain the material. I keep debating in my head as to whether I want to subscribe. My second book is coming out soon. I am afraid that I may get in over my head with adding this and adding that and so forth. Thank you!
There’s a better solution: It's not impossible with sales funnel management automation. Set up your system with the response you want, and it will be ready to send it immediately to any interested prospect—even the one who contacts you on Saturday at 3 am. As captured leads pass down the funnel, your sales automation platform can send added personalized emails that are just right for each moment.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.
To do this, go back to your list of interactions, which are all assigned to the most relevant stage of the buying process. What you need now is a system capable of detecting these interactions and then assigning them to segmentation lists. This will allow you to target users on each list with campaigns relevant to their place along the buying journey.
Overall, while load time isn’t a significant contributor to Google rankings, it can contribute to the rise and fall of your conversion rate. Remember that for every second you shave off of load time, you’ll tend to boost customer confidence and trust in your site, and sow the seeds that will make them way to tell others about you. In those cases, a few seconds can make all the difference!
Deep learning—or artificial intelligence—are rapidly becoming a crucial force in marketing. After all, most websites sell a vast number of products; being able to recommend just the right item to a customer is a skill. In some ways, this is the most crucial piece lost when retail transactions move from the brick and mortar store to the web storefront.
**Big Solution** Ladies, does this scenario sound familiar? I have the natural solution you’re searching for. Help relieve menopause symptoms with the world’s first, naturally based, two-part solution that includes a supplement and convenient pre-measured daily balancing cream. No mess & no guess. Get your “Rhythm” back without the worries associated with synthetic solutions.
Customers will move on to Stage 5 when the sale is complete. Although we won’t detail it here, Norman should brainstorm the kinds of information these customers will need, as well as how he’ll provide it as part of a cohesive onboarding process. Though he doesn’t need to worry about customers finding him at this stage or moving on to the next one, it’s still important to meet their needs so that they walk away feeling good about their purchase decisions!
Another aspect that business owners often overlook, Dixson says, is to think about how to maximize those brand communications activities that you currently use. For example, if you are going to be speaking at a conference, how can you use social media to publicize that event, get feedback on the content your audience would like to hear, and use that content in an enduring way after the live event (like video clips)? "What happens most of the time is that we show up at the event, deliver our speech, hand out a few business cards, and cross our fingers that it turns into something more," says Dixson.
This ad from Veeam Software has a very specific offer for a very specific audience. You can tell by the low number of views on the video that it’s targeting a small niche rather than a broad segment. Instead of just selling the fear of losing IT data, which would be more general, it is selling a free 30-day trial of an Oracle database backup suite.
Similarly, elevators contain mirrors so the passengers keep busy in styling themselves and not thinking about the time spent traveling. This passenger behavior is analogous to that of website visitors in the cyber world. And the same general principle applies for online businesses as well: It is the objective length of wait that defines the experience of waiting.