Problem: B2B service businesses suffer from a feast / famine cashflow cycles mainly because they’re unable to generate a consistent flow of quality leads. One business owner told me he couldn’t sleep most nights because he was always worried about where his next “big client” would come from and if he’d be able to make payroll. Every day was different, there was no consistency and growth seemed impossible, like he was always “running in place.” He had little budget if any to invest paid ads, so that wasn’t an option.
Your server response time is affected by the amount of traffic you receive, the resources each page uses, the software your server uses, and the hosting solution you use. To improve your server response time, look for performance bottlenecks like slow database queries, slow routing, or a lack of adequate memory and fix them. The optimal server response time is under 200ms. Learn more about optimizing your time to first byte.
Big Solution: Our “Relationships That Work” program fixes the root of the Corporate Flu issue…poor relationships between co-workers, between departments, as well as the age-old struggle between management and staff. This is accomplished through a combination of online courses, webinars, and in-person workshops that help create an ideal corporate culture.
Konrath, a globally recognized sales consultant and speaker, knew she needed help, but found that advice aimed at typical workers didn't work for her—or for others who needed to sell for a living. Salespeople need their own productivity guidelines adapted to the fast-paced, always-on sales world. So Konrath experimented relentlessly to discover the best time-savers and sales hacks in order to deliver the first productivity guide specifically for sales success.
Keep in mind that before you can dive into creating your marketing funnel, you need to do your research and understand your target market on an intimate level. What’s your competitive advantage? What are your customers’ likes and dislikes? Which of their needs are you addressing? What are their other choices? Once you have a good picture of who they are, you can start building your strategy to guide them through the different stages of your funnel.

Imagine any online shopping portal, for instance. Several hundreds of people like you visit the website every day, rather every hour. You view products and choose among innumerable options. This is followed by adding items of your choice to their virtual shopping carts. Not all visitors to the site buy the products from here. Some might make inquiries; some might browse through a different site and land up buying the product somewhere else. The platform which was open to act as a magnet for millions now gradually funnels its way through different steps into achieving profits from few by selling its items away.

If you're looking to increase sales in retail, don't ignore the potential of opt-in offers – prompts that encourage people to sign up for your newsletter, mailing list, or loyalty programs. Using opt-in offers can not only significantly increase the number of contacts in your database (a major asset for future email marketing campaigns), but also increase online sales in the short term.
So the obvious approach to funnel marketing is to focus on high-intent users who show all the behaviour of someone ready to buy. And your best weapon for this is AdWords – the only platform that allows you to target people itching to buy. People turn to Google when they’re about to jump from consideration to conversion and AdWords is the only channel that allows you to target high-intent search queries that have “next customer” written all over them.
Leaders are retiring at alarming rates. Many of them are paralyzed in their ability to address the topic of succession planning. It’s not that they want to inflict damage to the organizations they love by transitioning poorly. It’s that many have no frame of reference for what a healthy succession COULD look like in their context. Consequently, fear sets in and causes organizational paralyses.

Visitors who move on to the next stage are those that make a purchase, so any indication that the buying process has begun means success — from verbal confirmation of a deal’s acceptance to the receipt of a formal contract. However, if Norman uses an online shopping cart system, he might also find it useful to track abandonment rates, as reaching out to these customers could help reveal reasons visitors aren’t progressing to the next stage or provide salespeople with leads that can be easily closed with a single outreach phone call.


Lead nurturing is the process of actively engaging with leads via email campaigns. By interacting with leads, whether top, middle or bottom, with relevant nurturing campaigns you keep them interested and groom them into paying customers. With CRM software, you can utilize tools like sales campaigns to be in contact with leads from the time they enter your funnel to when they make a purchase. Send out scheduled emails based on lead’s behavior, use templates, and track the performance of every campaign in the CRM to turn your prospects into customers.
Personally I use plastic funnels wiped clean after each use with a disposable rag from Rags in a Box, stored in a loosely tied grocery bag for each. One for fresh motor oil, one for used motor oil, ATF, PS fluid, gear oil, etc., and one with a long skinny neck for fresh ATF. I carry a second long skinny neck plastic funnel in my truck so I can add any needed fluid cleanly but it hasn't been used yet.

Middle of the funnel (MOFU). Following the information search, buyers start comparing the alternatives the research uncovered. The time spent in this stage will vary significantly depending on the conversion value. High-ticket purchases with multiple stakeholders involved in the decision making process will spend a lot of time here. The buyer evaluates tools and clicks on the paid search ads for those products. Common searches include things like “Company X vs Company Y” or “Compay Z review”.
Steps in Sales Funnel – This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. In some cases, it also works to point out some of the follow-up steps and “if-then” scenarios. For instance, how does the funnel respond “intelligently” to get prospects who didn’t buy to come back to the website?
However, getting to this stage is no simple feat. It takes an enormous amount of work and effort plus tracking. By implementing sales funnel software, such as the platform built by Brunson, you can definitely cut down the headache, but there's still lots of work to be done. Copy needs to be written, tracking pixels need to be installed and email sequences need to be created. But that's what it takes to succeed.

SOLUTION: I offer a Professional Coaching package that gets you to the interview faster, avoid excessive cyber space time, and connect with employers. I take you through a 4-6 week process that streamlines the job search process through homework, one on one coaching sessions, AND I provide a Professional resume package that targets what you can offer the employer, and presents you in the best light.


The Google AMP Cache is a CDN for delivering AMP documents. It caches AMP documents and—like most CDN’s—applies a series of optimizations to the content. The cache also provides a validation system to ensure that the document is a valid AMP document. When you see AMP served, for example, through Google’s search carousel, it’s being served on the Google AMP Cache.

But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).


Because everyone else is doing it, to start with. Competition for the mobile space is intense and back in 2014, the Yahoo CEO labeled it as the “tipping point” for the internet. And she was right! Stone Temple pulled some statistics from Similar Web in 2017 and not to our surprise, but mobile accounted for over 50% of the traffic based on 77 billion website visits.

Email addresses, especially relevant ones, are one of the most powerful resources in digital marketing. Not only do you know what your target audience is interested in, now you have a way to follow up with them with whatever content works best with your audience — newsletters, special offers, educational piecesm or anything else. The sky’s the limit.
PROBLEM: Does this sound familiar to you: “I thought I was a great parent … Then I had kids”? Let’s be honest. Being the best parent possible sounds great … as long as everyone cooperates and everything comes together. The truth is … For most of us, things don’t always go as planned. That’s when we suddenly meet parts of ourselves we never knew existed. It may feel as if a stranger — someone who yells a lot and feels constantly stressed — moved in. And we have no idea where that person came from and would like for him or her to disappear.
By now, your customers trust you (as they should!). They’ve received all the benefits from the top of the funnel (the freebie they registered for on your website), and the middle of the funnel (be it emails with great content from you or otherwise), and they have some sense of who you are as a person. This is where you ask for the sale (hello, bottom of your funnel!). You want to continue to engage, of course, but you also want to offer something of even more value to your customers.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More

A sales funnel reflects the prospect’s journey or path that takes them from awareness to customer. It encompasses actions you take to create this journey or experience. Pipeline stages are the stages of opportunities or deals. They reflect the sales process from the salesperson’s perspective. See our article, 8 Sales Pipeline Stages Every Sales Team Should Have.
Jill Konrath is an in-demand speaker at sales conferences and kickoff meetings. Her previous books include Selling to Big Companies (one of Fortune's "Must Reads" for sellers), SNAP Selling, and Agile Selling. Wth over a quarter of a million LinkedIn followers and well over one hundred thousand blog readers, her fresh strategies make a global impact.
Let’s say at the top of the funnel you included a place to sign up for a newsletter (and that included a free guide or audio from you when the register) but now weeks have passed and you haven’t sent a single newsletter. Well, friends, you’re dropping the ball. The middle of the funnel is where your customers latch on and get comfortable with you—so don’t let them go! This is where they should understand who you are and why they should invest their time in you.
Solution: My book Homestead Cooking with Carol: Bountiful Make-ahead Meals shows the busy homesteading homemaker how to prepare her food at harvest time so that she spends less time making supper the rest of the year. It shows her how to prepare simple, healthy foods that do not require a culinary degree for those nights when she lacks the energy to chop, braise, caramelize, or glaze.
Imagine any online shopping portal, for instance. Several hundreds of people like you visit the website every day, rather every hour. You view products and choose among innumerable options. This is followed by adding items of your choice to their virtual shopping carts. Not all visitors to the site buy the products from here. Some might make inquiries; some might browse through a different site and land up buying the product somewhere else. The platform which was open to act as a magnet for millions now gradually funnels its way through different steps into achieving profits from few by selling its items away.
Solution: I offer customized, personalized healing programs that address the root causes of their illness. These programs include extensive nutritional counseling and coaching, functional diagnostic labs, personalized and focused nutraceutical therapy, comprehensive detoxification therapy, lifestyle education and coaching and, if they roll that way, spiritual mentoring.
If you want to make more sales through social media, you need to utilize the power of social media influencers. Get them to strategically feature your product in their photos or videos, or have them tell a unique and engaging story about your brand. You can also work with influencers who will give honest reviews about your product, and/or provide tutorials and how-to content regarding your product.
The marketing funnel is a visualization for understanding the process of turning leads into customers, as understood from a marketing (and sales) perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in each stage of the funnel.
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The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion. 
By now, your customers trust you (as they should!). They’ve received all the benefits from the top of the funnel (the freebie they registered for on your website), and the middle of the funnel (be it emails with great content from you or otherwise), and they have some sense of who you are as a person. This is where you ask for the sale (hello, bottom of your funnel!). You want to continue to engage, of course, but you also want to offer something of even more value to your customers.

The largest pool of leads is always the least qualified, but every one of them is still a potential customer – one that might shop with one of your competitors if you don’t get them first. So, to maximise your marketing funnel conversions and keep your rivals in check, you also want to guide as many of these potential buyers towards the finishing line as possible.
Since the book's publication it has sold over 1.5 million copies worldwide.[19] On the year of its publication, it was on the New York Times Bestseller List.[1] The book was reviewed in media including the Huffington Post,[20] The Guardian,[21] The New York Times,[3] The Financial Times,[22] The Independent,[23] Bloomberg[9] and The New York Review of Books.[24]

I feel your enthusiasm and passion, but I’m confused. As someone suffering from lack of Online Traffic, it’s not clear to me that you actually get my problem. I’m so confused, I need you to help me figure out my problem – to be specific, so I can say, “Aha! That’s what it’s all about!” Then, I need you to explain to me how exactly you are going to solve my problem in succinct easy to follow terms. For someone like me, general terms are overwhelming.
Regardless of what you sell, include high-quality images of your products – no tiny thumbnails or poorly lit shots taken in your stock room. Also be sure to include a wide range of images. It might seem overkill to include shots of your products from every conceivable angle, but try it out. People love to kick a product’s proverbial tires before buying, especially online.
I work with luxury vacation property developers that are tired of hearing complaints from their home owners, property managers and real estate agents about the bad tap water. They are tired of hearing that its making their stomachs hurt. They are tired of having to explain where to go in town to get bottled water. They are tired of having to tell people not to “drink from the sink” They are tired of losing big sales to another developer just because he has tap water that doesn’t make your stomach turn.

In 2001 S&S Concepts, Inc. redefined funnels with the revolutionary Fast Funnel® disposable funnel. Since then, over a million Fast Funnels have made pouring tasks cleaner and easier. Fast Funnel has been used in countless applications from the laboratory to the home garage. Our reputation for quality and innovation is why some of the best brands in the world trust putting their name on Fast Funnel.

Important: During the keyword research phase of the paid campaign setup, you’ll want to add negative keywords. These stop you from paying for irrelevant ad impressions, or exposure to an unqualified audience. For example, a super broad term like “conversion rate” could be related to money instead of marketing optimization, so you’d want to set “currency” as a negative keyword.
Only 10 percent of the waiting period is defined by the HTML response to browser requests, and the remaining 90 percent of the delay is caused in rendering pages, parsing HTML, executing code scripts and retrieving embedded assets. Website performance overhaul with optimization tools and script tweaks can scrape off sizeable chunks from page load times, but perhaps not as effectively as developing a speed optimized website from scratch. And the latter is more of a marketing strategy, a business decision and slight awareness in avoiding the most common mistakes that can potentially ruin online businesses by killing website performance.
Customers new and old should get the same experience, no matter how big or small your business is. Consistency can be one of the most crucial elements of service for your customers. If you commit to serving your customers and prospects (beyond just selling to them) not only will you realize increased sales, repeat business and happier customers; you will also achieve a less erratic sales processes.
We’ll assume there is no need to explain the impact of content (and by that I mean not just any kind of content) in a content marketing funnel, and also that content marketing isn’t just writing blog posts. This is the misconception many business owners, even some marketers, still have. Claiming that content marketing is just another word for blogging is, well, wrong. Blogging is definitely a part of content marketing, but there is much more involved.
The sales funnel simply depicts how leads traverse through your sales process from start to close. It’s only a visual representation of the numbers game in the form of a funnel; there’s more than meets the eye. If you analyse the number of leads who enter your funnel and the number who convert to customers, more than likely you’ll find there’s a huge dip. Sometimes prospects drop out of the sides of your funnel when their needs don’t match your services. While it’s nearly impossible to retain every prospect who enters your funnel, it’s however important for your sales team to make efforts to retain the ones who are ready to buy.
The first stage in setting up sales funnel reporting is to understand your sales process fully (perhaps using a technique like flowcharting). While sales processes are often quite similar from company-to-company, there can be points of difference depending, for example, on the size of the order and the consequences to the client of making the wrong purchase decision.
Ed Roach, founder of The Brand Experts, a brand management consultancy in West Leamington, Ontario, goes further to suggests that even if you're not 100 percent comfortable with social media you should make an effort to learn it. Branding strategies have expanded to include smartphones and phone apps, mobile websites and mobile ads as well as social networks like Twitter, Facebook, and Ning.

Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 
http://www.asjartworks.com/category/prints/available-regular-prints/ and http://www.facebook.com/asjartworks can help solve that problem for them. I have several categories of artwork to suit any taste: animals, landscapes, flowers, child-theme wall art, and more. And you don’t have to physically go out to purchase: simply browse and purchase from the comfort of your chair –anywhere you use your computer. I also have a newsletter available that features new artworks every month. Sign up here–>
Keeping the initial page speed high keeps visitors engaged even when the entire website content including bulky graphics take ages to render completely. Monitoring high initial page speed by tracking parameters such as Time to First Byte (TTFB) or performing ping requests from website servers accurately describe initial page load times and page speed statistics. If these take too long, work needs to be done at the back-end in the form of server-side and website core optimization.
AMP JS, on the other hand, ensures all of these elements load in an effective way. In my opinion, the third component, AMP Cache, is really AMP’s bread and butter. With AMP Cache, your landing page is cached by Google (or other third parties) so when a visitor requests your page from a platform like Google, it is served almost instantly. Which means the visitor isn’t stuck downloading every single image on their measly 3G connection before they can see your offer.
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