There are many good choices when it comes to sales tax technology. Each company has it strengths and weaknesses. How do you choose what is best for your situation. We can help. We are agnostic when it comes to platforms and can help guide you to making the right decision. Once you have made a choice we can help configure the tax settings. We can also help configure marketplaces, shopping carts and other platforms
One example is that people are loss-averse: they are more likely to act to avert a loss than to achieve a gain. Another example is that the value people place on a change in probability (e.g., of winning something) depends on the reference point: people appear to place greater value on a change from 0% to 10% (going from impossibility to possibility) than from, say, 45% to 55%, and they place the greatest value of all on a change from 90% to 100% (going from possibility to certainty). This occurs despite the fact that under traditional utility theory all three changes give the same increase in utility. Consistent with loss-aversion, the order of the first and third of those is reversed when the event is presented as losing rather than winning something: there, the greatest value is placed on eliminating the probability of a loss to 0.
If a guy tells you he is looking to buy a cheap 50’ garden hose because “every damn one of them breaks after a few months so I don’t want to put a lot of money in it,” it is up to the sales person to challenge their perceptions. To sell the premium $40 hose, the salesperson has to say something like, “You know the water in a hose that is out in the summer heat can boil? That makes the lining susceptible to tearing and shredding, like you’re experiencing now. This hose has a triple reinforced and insulated lining preventing that and staying flexible even when it freezes.”
If a user clicks an ad for a specific product or service, the page they’re taken to should be about that specific product or service – not a related category, not a special offer for another product, but that specific product. Make sure your messaging is relevant across your PPC and paid social campaigns and the pages associated with them, so that ad clicks actually turn into sales.
This section of the book is dedicated to the undue confidence in what the mind believes it knows. It suggests that people often overestimate how much they understand about the world and underestimate the role of chance in particular. This is related to the excessive certainty of hindsight, when an event appears to be understood after it has occurred or developed. Kahneman's views on overconfidence are influenced by Nassim Nicholas Taleb.[10]
We can’t stress this enough—the biggest challenge for a sales rep is to be able to identify qualified sales leads. Experienced sales reps probably know how to qualify their leads over time, and therefore effectively work on the right opportunities. But for the rest of them, this is still a burning issue. The struggle to pick out qualified leads in the funnel forces sales reps to chase them all. The result—getting nowhere.
QUOTE: “Consider this: Mobile sites lag behind desktop sites in key engagement metrics such as average time on site, pages per visit, and bounce rate. For retailers, this can be especially costly since 30% of all online shopping purchases now happen on mobile phones. The average U.S. retail mobile site loaded in 6.9 seconds in July 2016, but, according to the most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. And 79% of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again.” Google, 2016

This may seem very simple, but most salespeople never ask for the sale. This is hard to believe, but it’s true. We recently did a mystery shop on over 500 businesses and at more than 70 percent of them, the salespeople never asked us to do business. Regardless of your product, price or how professional you are, if you don't ask, you will only sell to those who are going to buy regardless.
Take the time to go through your site and make a list of any hesitations you believe visitors may have based on the information already available. Critically evaluate your site in this step—don’t just assume that the visitor will be able to find the answers. You want to ensure everything is easily accessible. Once you’ve done this, provide a solution to the problems you uncovered. Not only will this increase conversions across your site, but it will also make it more user-friendly.
Mobile is the future of everything wired. Adoption is skyrocketing as the mobile device onslaught looks to encompass the entire human race – 2.32 billion smartphone subscriptions, around thirty percent of the global population in 2017. And the booming tides of stimulating repercussions continue to disturb online businesses barely making inroads into the mobile internet marketing segment.
In fact, more than 80 percent of people look for recommendations before purchasing a product, according to research by Business 2 Community. And Nielsen reports that 84% of people trust the recommendations of friends and family over marketing campaigns. That makes personal referrals the highest ranked source for trustworthiness when it comes to making a purchase.  
All that angst has metastasized in the past few months, with a widely circulated open letter to Google asking it to fix AMP, more Medium blog posts than can be read in a week, Twitter screeds, and arguments in the comments of AMP’s own GitHub code repository. And that’s only the stuff coming from web developers. (I keep a folder of bookmarks I call “AMPhole” to try to keep up, and that hole gets deeper nearly every day.)
Confession: As much as I enjoy reading other people’s posts (and I do read them!) I am basically interested in ME. Admittedly, I am curious when someone, especially you, Derek, replies to my comment and anxiously await a notification. I have signed up to receive notifications from this thread. The problem is that the notification only offers the NAME of the AUTHOR and the comment – and NOT which comment it relates to,which makes it pretty frustrating, when the comment is something like, “Well done!” or “Terrific idea!” Is he talking to/about me??? If you really want to know, you have to go back to the thread to check it out. With the growing number of comments, this is a tedious waste of time.
DEFINITELY. I know a blog that’s better than a therapist. In fact, I told my therapist that the blog was better than she was (lol. I do still see the therapist though — she’s good, just not as good!). The blog talks about a specific trauma that I’m going through, and the blogger speaks truth about the situation — MY situation — in a way that nobody else ever has, not even my therapist. Bloggers can be straightforward in a way that therapists can’t. Your therapist is supposed to help YOU figure out what to do, which can take YEARS. A blogger can say, Hey, stranger on the internet, DO THIS NOW. That’s really powerful.
Whether your industry is highly competitive or not, there is always another option to buy something from somebody else. What can your products do that others in the same price bracket cannot? What support does your company offer its customers? Do you provide free delivery where your competitors don’t? Is your price lower than your competitors? These could all be factors influencing your customer’s choice to stick with you or go for a similar product from another brand.
Google researchers suggest page load times of less than 100 milliseconds give visitors the illusion of instantaneous website response as the visual Sensory memory processor in our brain works in bursts of 100 milliseconds. The memory store clears itself after 0.1 seconds as photoreceptor cells in the eyes transmit more information to the Occipital lobe.

Not only will your visitors appreciate this, but Google will reward you. After all, they’re in the business of selling ads. As we mentioned, pagespeed is now factored into Landing Page Experience (one of the three core components of Quality Score). If you speed up your landing pages, you’ll see higher Quality Scores, an improved Ad Rank, and larger Search Impression Share (your ads will show more often).

Sometimes, it feels as though you’re doing everything right, only to see your conversion rates hovering somewhere between “miserable” and “pathetic.” Oftentimes, this isn’t anything to do with the messaging or positioning of your ads (though it pays to look at this closely), but rather a misunderstanding of when and where conversions are happening.


The Solution: I work with them to be able to go the places they want, to go to a restaurant without getting completely overwhelmed with panic. I help them be able to live a life not ruled by fear. I will meet them where they are whether it is their home, at my office, online (secure video conferencing and telephone), or out in the community (go to a restaurant together, go driving, etc.).
The Discovery stage is where your prospect’s interest is piqued. They are curious about your company and products and want to learn more. In this stage, you are sharing valuable educational content related to your prospect’s problem or need. This stage occurs while you are qualifying your prospect, conducting initial meetings, and defining their needs.

Competition for online business success is just as intense if only a bit less violent. The fight for customer attention boils down to delivering the requested content most efficiently and accurately, irrespective of the company size and past laurels. And just like human blunders and ignorance dictating the outcome of the Trojan War, common mistakes killing website performance tend to determine the outcome of online business competition – fastest to the finish line wins the race!
Confession: As much as I enjoy reading other people’s posts (and I do read them!) I am basically interested in ME. Admittedly, I am curious when someone, especially you, Derek, replies to my comment and anxiously await a notification. I have signed up to receive notifications from this thread. The problem is that the notification only offers the NAME of the AUTHOR and the comment – and NOT which comment it relates to,which makes it pretty frustrating, when the comment is something like, “Well done!” or “Terrific idea!” Is he talking to/about me??? If you really want to know, you have to go back to the thread to check it out. With the growing number of comments, this is a tedious waste of time.
One of the wonderful things that can happen to us when we are involved in Online business, Marketing, Network Marketing, Affiliate, Direct Sales, final products, e-books, training guides, health and wellness programs, Is what we Invest In ourselves. vehicle that will take us to the next station where the next steps will be revealed, depending on the Desire, Faith, Planning, Persistent. Formal education will help us to earn a life!. The self-learning will give us a fortune! To be continued

47 percent of ecommerce customers expect page load times of less than two seconds before they consider leaving – 40 percent of users would abandon the site at the third second of waiting, before a performance analytics tool even captures their presence on the site. The average peak load time for conversions is mere 2 seconds – faster than millions of websites out there.
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
The Solution: I work with them to be able to go the places they want, to go to a restaurant without getting completely overwhelmed with panic. I help them be able to live a life not ruled by fear. I will meet them where they are whether it is their home, at my office, online (secure video conferencing and telephone), or out in the community (go to a restaurant together, go driving, etc.).
Workflow automation tools can help you manage prospects through a sales funnel by helping you complete repetitive tasks in your sales process that are triggered by certain actions. For instance, in the Awareness stage, you may want your prospect to feel important after you’ve first met, so you send a “Nice to Meet You” email. You can automate this task in your CRM. For email template ideas, see our article on Sales Email Templates.
In a recent conversation I had with Perry Belcher, co-founder of Native Commerce Media, he told me that you also need to train your prospects to click on links. For example, you could have them click on a link of what interests them or link them to a blog post or eventually to a product or service that you're selling, but you need to train them to build a habit of clicking on those links from the very beginning.

While service and product quality apparently has the biggest impact on business sales, converting website visitors into purchasing customers in the cyber world largely depends on developing a positive customer impression. And this is where ecommerce website performance parameters such as ultra-fast page speed and rapid check-out processes come into play, ultimately giving customers a positive psychological impression encouraging sales and customer loyalty.
Konrath, a globally recognized sales consultant and speaker, knew she needed help, but found that advice aimed at typical workers didn't work for her—or for others who needed to sell for a living. Salespeople need their own productivity guidelines adapted to the fast-paced, always-on sales world. So Konrath experimented relentlessly to discover the best time-savers and sales hacks in order to deliver the first productivity guide specifically for sales success.
With Fasteyepages you don’t need to worry about how your site would look on a tablet, mobile device, or any other device with smaller screens. The templates were developed keeping in mind that customers are using more and more portable devices. These templates are completely mobile responsive and work perfectly on devices of varying screen sizes without fear of losing content or distortion.
In fact, more than 80 percent of people look for recommendations before purchasing a product, according to research by Business 2 Community. And Nielsen reports that 84% of people trust the recommendations of friends and family over marketing campaigns. That makes personal referrals the highest ranked source for trustworthiness when it comes to making a purchase.  
Here, I’ll explain what you need to know about the marketing funnel, and I’ll dive into recent changes and rising challenges for marketers. I’ll compare B2C and B2B uses of the funnel, break down the hype around the marketing vs. sales ownership debate, explain how the funnel can be flipped to create more leads, and explore nonlinear approaches to the funnel.
As you can see, each color-coded piece of the funnel pictured above roughly corresponds to stages 2-4 in the buying process. The widest tier at the top of the funnel represents “awareness,” the point at which potential customers are beginning their information search. The second tier is “consideration,” roughly corresponding to the evaluation of alternatives described in the purchase process above. And finally, the third tier, “decision,” is self-explanatory.
The relationship elements between website usability and customer loyalty are tied down to website KPIs, including page speed, load time and website responsiveness to user requests. A hypothetical model of website speed optimization puts these elements into consideration, with characteristics such as Site Trust, Interactivity and Information relevance considered as a subset of website usability by end-users.
Phew, you’ve made it through the guide! Congratulations and thanks for reading it. We hope you found at least a couple of great bits of advice that you can act upon now! At Kinsta we provide premium managed WordPress hosting services and with our infrastructure you can rest assured that all the server-side optimizations are taken care of. If you’d like, give our system a try.
QUOTE: “Why does validation matter? There are different perspectives on validation—at Google there are different approaches and priorities too—but the Webmaster Team considers validation a baseline quality attribute. It doesn’t guarantee accessibility, performance, or maintainability, but it reduces the number of possible issues that could arise and in many cases indicates appropriate use of technology.” Google.

A customer is made aware of the product through Marketing and advertising campaigns, consumer research and discovery. The awareness is followed by gathering information in some form from him. This process of gathering information is called lead generation and the information is further used in the lead management system to nurture it down the system.

In addition to using your sales funnel for strategic planning, you can use CRM software like Pipedrive to help you save time and focus on moving more customers to the end of your sales funnel with automation tools and activity reminders. For instance, the Smart Contact Data feature can decrease prospect research time and email templates can save time spent on drafting emails from scratch.
Just like an actual funnel, Marketing funnels represent a buyer’s journey from awareness to the actual purchase of the product. The concept marketing funnel revolves around is that marketers spread a vast lattice to catch hold of as many leads as possible and then gradually foster prospective customers through suitable schemes, even though the numbers lessen with every passing stage.
Being an expert doesn’t necessarily mean that you know how to share your knowledge with others, so that they actually get it. Consequently, many information/instructional products garnished with “bells and whistles” (fancy graphics, catchy sales pitches, and technological gimmicks) actually SUCK. There is either too much or too little content; the content is confusing; the language is professional gobbledygook, the focus is on “what to do” rather than on “how to go about it” – leaving the users in a state of anger and frustration. Even if they don’t ask for their money back, they certainly won’t buy from this line ever again.
Takeaway: We've mentioned a couple of ways to improve full-page load time already, including optimizing images, sticking to a performance budget, and avoiding third-party files that can slow load time. You can also optimize the fonts and structure of your webpages so they can be rendered faster and without preventing other aspects of the page to load. And, it can help to avoid redirect links, which automatically send users to new URLs.
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