When using YouTube, it’s key to optimize your posts to make sure you’re getting the most exposure. Research keywords that will make your videos more visible. Optimize your video thumbnail and description. Push your video to your most popular social channels. These practices will put your video in a great position to reach new potential buyers—and further establish your brand authority.

BIG PROBLEM: being pregnant in America is overwhelming and confusing. The mainstream culture is one in which women are often not listened to, respected, or heard in regards to their wishes about pregnancy care and birth experiences. Pregnant women want to be the decision-makers in their birth experience, but often get derailed by providers, friends, and family.

For example, an ecommerce site might model their visitors in a funnel, and identify that there is a large dropoff in users between visiting the shopping cart and actually completing the transaction. Using this data, the company can then form hypothesis as to why this is the case and test ideas for improving conversion rate, such as reducing form fields, establishing trust with seals, or offering limited time offers.


Do you create the background music yourself? I imagine your target market is not actually corporations, but the videographers who create the videos. It’s pretty easy to find lists of local videographers online along with their websites or even to google your own zip code or state like this: 07719 corporate videos – or – NJ corporate videos. And there’s your list of prospects!
Database optimization revolves around getting rid of garbage data and useless content from cluttered databases, shrinking them in size and making it easier for website hosting servers to fetch requested content efficiently, within minimum processing cycles. This can also involve ensuring that you are using InnoDB for your MySQL database tables, as opposed to MyISAM. Learn how to convert myISAM to InnoDB.
PROBLEM: Coaches have heard that digital marketing can help them grow their business and that social media is the IT thing to be doing right now. But they haven’t got the expertise to do it, or the time to figure it out, or the technical aspiration to get involved and try things out for themselves. They are worried they will lose the time and gain nothing. Or they’ve played with it a little and didn’t see any results. Yes others are promoting it so much, how are they missing the trick?
Over the past few weeks I notice something – I need to be more specific on where I come in. I was always reluctant on aggressive talking and that has left it’s marks in my marketing attempts. And as you mentioned David Ogilvy “When you advertise fire-extinguishers, open with the fire” and that I was way too shy to do. I am sure with that professional knowledge and life experiences I could do better.
Regardless of what you sell, include high-quality images of your products – no tiny thumbnails or poorly lit shots taken in your stock room. Also be sure to include a wide range of images. It might seem overkill to include shots of your products from every conceivable angle, but try it out. People love to kick a product’s proverbial tires before buying, especially online.
I mentioned earlier that the sales funnel goes beyond the first purchase. You don’t want customers to buy once and then forget about you. You want them to buy again and become long-term customers who are loyal to your brand. You want them to recommend you to other people – both online and offline – who might also be interested in what you have to offer.
Now, online businesses can play with human psychology like the Houston airport executives and speed up evolution, but with virtually no specific formula to make website response times bearable for every individual visitor out there. Or they can actually reduce the objective length of wait in delivering the requested content to their online visitors with a fast responding website – whichever is possible when the website is designed to deliver instantaneous response and high quality, seamless user experience.

Suppose your furnace goes out in the middle of winter. Your problem is obvious: you need a new furnace. And the solution is easy — you need to call HVAC providers in your areas for quotes. But say you need a new car. Should you look for an SUV, a compact car or a mid-size sedan? Even vaguer still, if you’re frustrated with how much your accountant is charging you to do your business’ taxes, you might not even be familiar with all the different solutions, like cloud-based accounting services.
I can see that Optimizely is using a simple landing page with a 15-minute demo for the conversion. I could model this for my campaign. You can also set up alerts in SEMrush to get notified when a competitor changes the landing page. If you see a competitor using the same page for extended periods of time, it could indicate a high-converting template you should be replicating. Eliminate the guesswork 🙂
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This results in improved cooling, reliability and a reduction in weight.\u003cbr\u003eHandmade in the UK and comes with a Lifetime Warranty ensuring you have the highest quality cooling products fitted to your motorcycle.\u003cbr\u003eHose kits are usually stocked in blue and red.\u003cbr\u003ePlease allow 3-4 weeks for delivery on all special order non-stock colours.\u003cbr\u003eMatching Samco Sport stainless steel hose clamp kit also available.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"tab-specification\" class=\"product-spec product-section\"\u003e\n\u003ch3 class=\"product-section_title\"\u003eSpecification\u003c\/h3\u003e\n\u003ctable class=\"table table-bordered\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003cstrong\u003eBike Model Info\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eModel\u003c\/td\u003e\n\u003ctd\u003eCRF RE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturer\u003c\/td\u003e\n\u003ctd\u003eHonda\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBike Type\u003c\/td\u003e\n\u003ctd\u003eOff-Road\/Dirtbike\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngine Size\u003c\/td\u003e\n\u003ctd\u003e450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngine Type\u003c\/td\u003e\n\u003ctd\u003e4 Stroke\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYear\u003c\/td\u003e\n\u003ctd\u003e2015\/2016\/2017\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth 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The hose kit includes moulded ‘Y’ piece hoses allowing better flow rates compared to standard hoses and Samco Sport OEM fit hose kits. This results in improved cooling, reliability and a reduction in weight.\u003cbr\u003eHandmade in the UK and comes with a Lifetime Warranty ensuring you have the highest quality cooling products fitted to your motorcycle.\u003cbr\u003eHose kits are usually stocked in blue and red.\u003cbr\u003ePlease allow 3-4 weeks for delivery on all special order non-stock colours.\u003cbr\u003eMatching Samco Sport stainless steel hose clamp kit also available.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"tab-specification\" class=\"product-spec product-section\"\u003e\n\u003ch3 class=\"product-section_title\"\u003eSpecification\u003c\/h3\u003e\n\u003ctable class=\"table table-bordered\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003cstrong\u003eBike Model Info\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eModel\u003c\/td\u003e\n\u003ctd\u003eCRF RE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturer\u003c\/td\u003e\n\u003ctd\u003eHonda\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBike Type\u003c\/td\u003e\n\u003ctd\u003eOff-Road\/Dirtbike\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngine Size\u003c\/td\u003e\n\u003ctd\u003e450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngine Type\u003c\/td\u003e\n\u003ctd\u003e4 Stroke\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYear\u003c\/td\u003e\n\u003ctd\u003e2015\/2016\/2017\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003cstrong\u003eGuarantee\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLifetime\u003c\/td\u003e\n\u003ctd\u003eLtd Lifetime Guarantee\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003cstrong\u003eHose Kit Feature\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eKit Design Type\u003c\/td\u003e\n\u003ctd\u003e\"Y\" Piece Race Design\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003cstrong\u003eHose Suitable For\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater\/Air\u003c\/td\u003e\n\u003ctd\u003eIf you require for alternative application please ask as special\/bespoke builds available.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e"}
The sales funnel simply depicts how leads traverse through your sales process from start to close. It’s only a visual representation of the numbers game in the form of a funnel; there’s more than meets the eye. If you analyse the number of leads who enter your funnel and the number who convert to customers, more than likely you’ll find there’s a huge dip. Sometimes prospects drop out of the sides of your funnel when their needs don’t match your services. While it’s nearly impossible to retain every prospect who enters your funnel, it’s however important for your sales team to make efforts to retain the ones who are ready to buy.

Martial arts–regardless of what they say–usually don’t actually teach you how to fight/defend yourself very well. Most are focused on sport fighting or tradition–which is fine but then they all claim “effective self defense”. I have a lot of martial artist and a boxer friend who all spent several hundred dollars and months on training and still froze during real muggings (the reason is because of forming state cues that can’t be done during real combat and ignoring what adrenaline does to your body).
As an equipment owner, maintenance manager or mechanic, disposable filters and funnels are your best first line of defense against dirt and contamination entering your equipment. If you use a reusable plastic, metal or gooseneck funnel, all of your attention to cleanliness is wasted. Wipe your reusable funnel with a clean shop towel and you’ll see. Using clean lubricant for post assembly fills, top offs or service oil changes, poured through a Fast Funnel or Fast Filter, is essential.

Measuring how well your sales team is converting leads is imperative to determine the quality of leads and individual sales rep’s performance. With a CRM, you can create reports to know how your leads are converting through different stages by sales reps, and by campaign too. Analyzing which leads are moving down the funnel and converting allows you to plan better conversion strategies.


Google researchers suggest page load times of less than 100 milliseconds give visitors the illusion of instantaneous website response as the visual Sensory memory processor in our brain works in bursts of 100 milliseconds. The memory store clears itself after 0.1 seconds as photoreceptor cells in the eyes transmit more information to the Occipital lobe.
The discussion about AMP since its inception has been confusing and contentious. That’s usually the way with web standards. But I think that the stakes with AMP feel higher than previous battles because of a growing understanding that we can’t take the existence of the open web for granted anymore. It could very well fade away. It has to be maintained and, more than that, improved.
SOLUTION: Sounds like you have the makings of a story box – we can frame the pipe, the military pins & awards, some photos, and perhaps even a letter or two. Bring everything to the frame shop, we can look at everything, decide which pieces tell the best story, then design a display the honors your grandfather. Having this hanging in your home will also encourage conversations about him and that time.
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
Make no mistake, creating a sales and marketing funnel using the process described above is no easy feat. This isn’t a project you’re going to complete in one afternoon—it’s a pursuit that you’ll want to actively address as long as your company is in business. It’s not a simple undertaking, but it’s one of the few opportunities you have to drive significant improvements in your efficiency and effectiveness when closing deals.
”It wasn’t like we invented AMP because we wanted to control everything, like people assume,” he says. Instead, he argues, go back and look at how dire the state of the mobile web was a few years ago, before AMP’s inception. It sucked — in fact, Nilay Patel published a story on this very website titled “The mobile web sucks” in 2015. He was right. Apple and Facebook dealt with that problem by creating proprietary formats and then convinced publishers to distribute their news in those formats on their platforms. As Nilay wrote:
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