Businesses built around one or two customers that aren’t looking expand should focus on building out the loyalty phase of the sales funnel. However, a CRM is best for managing the customer’s journey for businesses that want to create the best possible experience during each stage of the process in order to increase your number of sales, as they provide tools to help you automate and scale your sales funnel activities.
This is what customers need to see. They want to know how the type of products you sell could be beneficial to them, and in what ways. Making the most of the online customer’s need to see your products and their functionality, you can present them in the best way possible. Make it easy for them to imagine how a purchase with your company could add value to their lives.
Highlight the benefits (rather than the features) of your product/service. When pitching, too many people tend to focus on the cool features of their products or services instead of the benefits. A feature is how your product or service creates the result. A benefit is what changes after the result is accomplished. Customers make purchasing decisions based on the emotions they associate with the benefits.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Include more than one call to action (CTA) on your website. Chances are that your website visitors will be at different stages of the customer journey. Some might be ready to call or email while others might be researching. Make sure to include offers like free eBooks or whitepapers to capture names and email addresses for those who aren't quite ready to talk to your sales team.
The number and name of each stage may vary based on business type and sales process. But what the sales funnel represents is straightforward. You start with a lot of prospects who know your business. Sales reps qualify those prospects, and out of those, only some will proceed to the next stage to have a conversation with you. As sales reps continue to nurture leads towards the close, they trickle down the funnel until you’re left with actual customers.
Remove obstacles from your buyer’s path to a purchase. Anything you can do to remove steps from your buyer’s journey to making a buy can help. If you require customers to create an account when they make a purchase with you, are you sending them away because they “already have an account with Amazon” so it’s quicker? Removing this requirement, or offering one-click signup to users through their social media accounts can both increase the percentage of customers that make a purchase with your site.
For example, at the beginning of the sales funnel, prospect interaction is low and the number of prospects is high. This is the awareness stage where you do advertising or another form of low-cost, low-touch, broad outreach. The next stages have fewer people in them and require activities that take more time and attention. This is where you’d send emails, make phone calls, or invite qualified interested prospects to a webinar to learn more about your offerings.
Implementing a smart marketing funnel for a business is not something you’d easily categorize as a one-size-fits-all project. It can greatly vary based on the vertical, business model, campaign end goal, and other factors. Just as the nature of each website can be different (ecommerce, service oriented, digital product shops, SaaS, blogs, personal sites, local business websites, etc.), providing the content for each stage of the funnel should be different too.
Kahneman uses heuristics to assert that System 1 thinking involves associating new information with existing patterns, or thoughts, rather than creating new patterns for each new experience. For example, a child who has only seen shapes with straight edges would experience an octagon rather than a triangle when first viewing a circle. In a legal metaphor, a judge limited to heuristic thinking would only be able to think of similar historical cases when presented with a new dispute, rather than seeing the unique aspects of that case. In addition to offering an explanation for the statistical problem, the theory also offers an explanation for human biases.
Your success in selling is about getting results and that means getting your products into the hands of more customers. A great salesperson knows how to get the customer's attention and present their product or service in a way that causes the customer to buy. Don’t confuse results with efforts. You don't try to get an appointment -- you either get it or you don't.
Make it as easy as possible for mobile visitors to buy whatever you’re selling. This may involve an extensive overhaul of your checkout process (see tip #18), or the design and launch of an entirely separate mobile site. Amazon’s mobile site is an excellent example of how mobile ecommerce can (and arguably should) be done, but you don’t need Amazon’s resources to create a compelling, user-friendly experience for visitors on mobile.
We know that the speed of a mobile site can win—or lose—a shopper. To find out more about the nuances of mobile site performance, we partnered with SOASTA, a leading performance and analytics company. Rather than rely on old-school research methods, we used machine learning—an approach that uses an algorithm to identify correlations within a large data set to then make predictions for new data sets.