My solution is we create an online video, get it to page one of Google in their specific niche, helping them with traffic by getting them on page one, as well as placing them on our site and exposing them to our traffic and finally, putting a call to action at the end of the video that offers them gift in exchange for their information (builds list)
By creating AMP, Google blithely walked right into the center of a thicket comprised of developers concerned about the future of the web. Publishers are worried about ceding too much control of their distribution to gigantic tech companies, and all of the above are worried that Google is not so much a steward of the web but rather its nefarious puppet master.
While those pieces of data are valuable, some aren’t. Getting a lot of views, likes, and comments is exciting, but they don’t always mean much for your bottom line: making more sales. If you have a very specific audience or precise message, getting 100 views by potential customers could be far more valuable than 100,000 views from the general public.

Time has become a top 3 obstacle to success for sales professionals and anyone trying to grow their business results. This book helped my identify and accept that I am being held back because of my attitude and choices about my time. By the time I got to the Chapter 31 titled "Unclog Your Pipeline" I had so many notes that I had to put the book down and go back to start from the beginning and highlight the areas that were giving me the clarity that I was so clearly lacking.
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The knowledge of investing in the right set of website speed optimization solutions and services, website management and perhaps downright coding trickery is essential to yield maximum website performance. Strategic business decisions based on this knowledge contribute directly toward enhancing website performance that in turn, lead to better online sales, leads, conversions and ultimately business success.
– Prices: we focus on giving the customers fixed price packages (noone in the market does so) and work very hard to make them as low as possible, so they can choose the finishing touches for their future home and know for sure how much it’s going to cost. And we sign a contract with the description of what they are going to receive, and how much it’s going to cost.

When you’re attending events or doing live presentations, there are a few ways to incorporate video to make your presentation or displays more interactive. With the rise of virtual reality and augmented reality, hands-on video content is a great way to attract people’s attention. VR and AR provide your audience with more control and more active viewing. These types of presentations are a bit more technical but are a guaranteed way to stand out among a sea of static displays.
Live chat tools are a fantastic way to generate ecommerce sales, but they can also be used to address any questions visitors to your site may have. They’re also more likely to be used than a contact form because they generate an immediate response. Almost every type of business website can benefit from this tool, even those who don’t do sales through their site. For a double bonus, you can also use this live chat tool to gather email addresses.
Similarly, the inclusion of trust signals can be an excellent way to increase online sales, as it creates a more favorable perception of your brand in the mind of the prospect and can potentially overcome hesitations preemptively. If your business has any professional accreditations (even something as routine as a Better Business Bureau certification or membership to your local chamber of commerce), put these trust signals front and center on your site. If you have an impressive list of satisfied clients, make sure your prospects know about it.
eCommerce is one of the most rapidly evolving areas of sales tax and will be for years to come. We are one of the foremost thought leaders in the field and can help you navigate this tumultuous sea of change. We have services for Amazon sellers as well as those selling on other platforms. We can help you determine where you should register to collect sales tax, perform registrations, do your returns and configure your platforms
The mistake of opting for a mediocre Web hosting service can live forever. With over 1.3 billion websites online as of 2017, the web hosting space is both crowded and fractured. Global availability of a vast array of hosting options is pushing businesses and hobbyists to establish their presence in the cyber world. The demand for cost-effective web hosting services is rising exponentially, and hosting providers are more than willing to compromise service quality in accumulating market share with low-cost tiers.
QUOTE: “It’s clear from our test that the speed of our website affects both of these revenue streams, over the short term, to the tune of hundreds of thousands of pounds, and in the long-term millions. The speed of the site negatively impacts a user’s session depth, no matter how small the delay. Slow sites also have a detrimental effect on the number of articles people read. Largely, the slower the site, the greater the effect. The data suggests, both in terms of user experience and financial impact, that there are clear and highly valued benefits in making the site even faster. From this research we’ve chosen to invest even more time in making every aspect of the new FT.com website even faster over the coming months.” FORBES
Google’s goal is to extend support in features like the Top Stories carousel to AMP-like content that (1) meets a set of performance and user experience criteria and (2) implements a set of new web standards. Some of the proposed standards in the critical path are Feature Policy, Web Packaging, iframe promotion, Performance Timeline, and Paint Timing.
As your sales reps qualify leads and identify opportunities, they’ll create an opportunity, aka deal in the CRM. Sales managers want to know the value of each deal and total deals by stage to prioritize the team’s efforts on high-value deals. In addition to this data being available in the CRM’s visual sales pipeline, you can also create detailed reports to further analyze deals, and add them to a dashboard to actively monitor their progress.
Facebook’s algorithm has also been shifting to favor video and Live sessions, so the more often you host a Facebook Live, the more Facebook will prioritize showing your content to your audience. Using scarcity tactics can also help make quick sales, like giving viewers the opportunity to receive a discount if they purchase within a certain time frame.
The sales funnel we looked at from AWeber before may be a simplified version of what most brands are looking at these days, but the same principles apply. The only thing that’s really changed over the years is that we now need to pick up leads at every stage of the funnel in order to maximise conversions. We now put more focus on lead nurturing and optimising each stage of the consumer experience to prevent leads slipping away and buying elsewhere.
The reason I call this the ideal scenario is because it assumes that you found Spotify from your Google search for "streaming music." In reality, Spotify worked to attract you to their service through YouTube ads, social media advertising, and other marketing channels. After all these efforts, the Google search was just the last piece that pushed you over the edge.
Time in stage – In an ideal world, your marketing content would be so compelling that people move from the top stage to the bottom in a single day. But since that’s rarely the case, it’s worthwhile to know if your prospects are getting hung up in one of your stages. If so, you’ll want to add more content to your site that answers the questions that are unique to this stage of the funnel.
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
We’ll assume there is no need to explain the impact of content (and by that I mean not just any kind of content) in a content marketing funnel, and also that content marketing isn’t just writing blog posts. This is the misconception many business owners, even some marketers, still have. Claiming that content marketing is just another word for blogging is, well, wrong. Blogging is definitely a part of content marketing, but there is much more involved.
QUOTE: ‘For every 100ms decrease in homepage load speed, Mobify’s customer base saw a 1.11% lift in session based conversion, amounting to an average annual revenue increase of $376,789. Similarly, for every 100ms decrease in checkout page load speed, Mobify’s customers saw a 1.55% lift* in session based conversion, amounting to an average annual revenue increase of $526,147′  (from wpostats)
The intention here is to be better about communicating our intent. We’ve always wanted to [make the technology behind AMP a web standard] and always said this, but not very clearly. … We just want to communicate very clearly that AMP is not anything other than trying to make the web better. The lessons learned from AMP are being put into the standard bodies so we can have other frameworks implement the same stuff too.

Have you ever given a friend advice before they were ready to hear it? Chances are, it wasn’t received well. Relationships with your clients aren’t that different. If you build an integrated marketing communications strategy that is specific to the stage of the funnel that your customer is in, it will help you to build a lasting relationship with them. In other words, your ideal customer may be ready to consider your proposal – but only after you earn their trust. In order to do this, you need to respect their boundaries.


After you’ve met or spoken to the lead, and if they’re committed to buy, you’ll have to quantify the value of the opportunity. This is where the sales pipeline in CRM helps; you can track each opportunity with maximum visibility. Visual sales pipeline provides an overview of your deals by stage, allowing you to see how leads are moving down the sales funnel. It also gives sales reps a quick estimate of their targets, and urges them to close more leads in the funnel.
The specifics of each stage of qualification aren’t particularly important. What is important is that you assign them in the first place! Not only will this help you to identify the content pieces that are leading to the most new prospects (as well as any additional pieces that should be created), it will ensure that you’re using your salespeople’s time effectively.
I hear and see so many women who don’t take time to exercise or take care of themselves, because they’re too busy, they’ve got kids, and life just gets in the way. I solve that problem by helping them build a personal yoga practice that 1) gets them moving, 2) clears their mind/increase calm, and 3) prompts healthy habits overall. All this with bit sized yoga sessions and coaching to eliminate time and energy sucks. Cause ain’t nobody got time for that!
Regardless of what Google’s engineers think, outside of Mountain View, AMP is associated much more strongly with Google than it is with the web — even though it’s been adopted by Bing, Twitter, Baidu, and others. Part of the problem is that AMP was Google’s reaction to Facebook and Apple, so it fell into the easy thought bucket of “proprietary article formats.” But most of it is that Google is huge and has pushed AMP in a big way with its biggest product: search. Publishers that support AMP show up in Google’s top stories carousel, which means a flood of traffic. It’s a huge incentive to support AMP.
While those pieces of data are valuable, some aren’t. Getting a lot of views, likes, and comments is exciting, but they don’t always mean much for your bottom line: making more sales. If you have a very specific audience or precise message, getting 100 views by potential customers could be far more valuable than 100,000 views from the general public.
Then you have a thank you page. This shows your appreciation for your customer, while also encouraging a deeper relationship with your business. For example, someone gave you their email on the Leadbox™ in exchange for a free eBook. You can now have a page that thanks them for signing up, gives them the eBook, and encourages them to purchase the associated workbook that enhances their eBook purchase. Watch Hubspot’s tutorial to create a thank you page that nurtures leads.
By including a third “decoy” option in your pricing structure, you can push people toward the middle option – the one you really want them to buy. Sure, some people will go for the most expensive option anyway (which is a bonus, revenue-wise), but most will subconsciously avoid the decoy and choose the middle-tier option, which is precisely what you want them to do.
QUOTE: “I don’t think we’d be able to do that from the beginning. That’s a good point though. Maybe we should clarify that somewhere…. But for the most part in the same way that we use speed for desktop I don’t see us doing that in the beginning. That’s something we would like to do in the long run but not in the beginning.” John Mueller, Google Dec 2017
Re-target website visitors who don't convert the first time. You won't be able to capture lead information for all of your website visitors, but that doesn't mean you should give up on the visitors who don't convert. Consider running a retargeting campaign so you can display advertisements on popular websites which will display only to people who visited your website. This will give you another chance to draw them back in.

In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.
QUOTE: “I don’t think we’d be able to do that from the beginning. That’s a good point though. Maybe we should clarify that somewhere…. But for the most part in the same way that we use speed for desktop I don’t see us doing that in the beginning. That’s something we would like to do in the long run but not in the beginning.” John Mueller, Google Dec 2017
However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
Whenever I place an order, I receive detailed summaries of my purchase (including vital tracking information so I can hit “Refresh” on the order page to see where my stuff is), as well as customer service information, links to relevant products I might be interested in, and all sorts of other resources. I’m prompted to leave reviews and feedback about my experience, encouraged to contact a real person if I have questions about my order, and can even discuss or answer questions about my purchase for other users who are considering buying whatever I just splurged on. Generally speaking, it’s just a great shopping experience – which is why I’ve been buying my hardware from Newegg for years.
Leaders are retiring at alarming rates. Many of them are paralyzed in their ability to address the topic of succession planning. It’s not that they want to inflict damage to the organizations they love by transitioning poorly. It’s that many have no frame of reference for what a healthy succession COULD look like in their context. Consequently, fear sets in and causes organizational paralyses.
Sure, you need to be compensated for your time and knowledge. But far too many business owners, especially those in the professional service industries, don’t give enough education and information upfront. When you give more information than you’re comfortable with, you are empowering your customers and actually drawing them closer to your business.

There are many good choices when it comes to sales tax technology. Each company has it strengths and weaknesses. How do you choose what is best for your situation. We can help. We are agnostic when it comes to platforms and can help guide you to making the right decision. Once you have made a choice we can help configure the tax settings. We can also help configure marketplaces, shopping carts and other platforms
In this example, Spotify attracted you to their service through a mix of SEO and brand recognition. Their offer for a free Spotify subscription converted you from an anonymous website visitor into a lead and the email helped close the deal. But it didn't stop there. The high quality of service and social sharing options inspired you to refer friends so the cycle could continue.

Far too many companies lose sales and waste time by focusing on themselves. Remember how we discussed that people don’t want to buy things, only solve their problems? Well, another painful truth is that unless your customers are the brand evangelists we’ve been talking about, the vast majority of them don’t care about you or your company – only how your products or services will make their lives better. This is why your value proposition should take center stage in all your marketing communications and site content.

The Solution: I work with them to be able to go the places they want, to go to a restaurant without getting completely overwhelmed with panic. I help them be able to live a life not ruled by fear. I will meet them where they are whether it is their home, at my office, online (secure video conferencing and telephone), or out in the community (go to a restaurant together, go driving, etc.).
Different tools – Google’s Page Speed Insights, Pingdom and GTMetrix, among others – identify different issues, test different performance parameters and indicators in different ways, from different browsers and geographic locations. Performance ratings and test results are therefore bound to be different, and no single tool identifies every single performance bottleneck in website designs. It is however recommended that you stick with one tool as you make improvements to better monitor your progress.
Unlike on social platforms, search advertisers have been a bit slow to jump onto the mobile bandwagon (no pun intended). Despite more searches happening on mobile, most advertisers are currently spending about an equal amount on desktop and mobile. In the 2018 State of Mobile report, Mary Meeker of Kleiner Perkins estimates that this gap represents about a seven billion dollar opportunity. In other words, the future is bright for mobile advertising and we’ll all likely adjust our spend accordingly very soon.
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