Lookalike audiences in Facebook are essentially users on Facebook who share characteristics and behaviors to customers in your database. You upload your data to Facebook, which then cross-references its own data (and information from third-party data brokers) to create matches based on the criteria you specify. You can also use tracking pixels and data from app installations to help you create lookalike audiences. This is an excellent way to make the data on your existing customers work for you, as it effectively allows you to greatly expand your reach with minimal effort and use highly targeted ads to entice Facebook users who are very similar to your existing customers.
Because everyone else is doing it, to start with. Competition for the mobile space is intense and back in 2014, the Yahoo CEO labeled it as the “tipping point” for the internet. And she was right! Stone Temple pulled some statistics from Similar Web in 2017 and not to our surprise, but mobile accounted for over 50% of the traffic based on 77 billion website visits.

The penultimate stage of the sales process is working out the fine details and establishing a commitment to the deal. Once the lead is ready to make a purchase, sales reps present proposal, terms of contract, and other agreements to successfully win their business. The outcome of the opportunity may sway either way— win or loss—depending on the prospect’s interests at this stage. Although sales reps set the table for success, when it comes to closing—win rates are quite unpredictable.
Measuring how well your sales team is converting leads is imperative to determine the quality of leads and individual sales rep’s performance. With a CRM, you can create reports to know how your leads are converting through different stages by sales reps, and by campaign too. Analyzing which leads are moving down the funnel and converting allows you to plan better conversion strategies.
Sound familiar? If so, you're probably an overwhelmed seller. Your clients expect more, with faster turnarounds. Your quota keeps going up. You need to leverage social media, keep up-to-date on your industry, figure out how to sell new products and services, and learn all the latest technologies. The demands are never-ending. You could work nonstop around the clock and still not get it all done. It's a huge problem faced by experienced sales pros, busy entrepreneurs, and sales rookies. If you don't stay on top of your time, it's tough to make your numbers, let alone blow them away.
Overall, while load time isn’t a significant contributor to Google rankings, it can contribute to the rise and fall of your conversion rate. Remember that for every second you shave off of load time, you’ll tend to boost customer confidence and trust in your site, and sow the seeds that will make them way to tell others about you. In those cases, a few seconds can make all the difference!
Pages that displayed 30 results each had traffic to them drop an astounding 20%. Google tested the loading difference between the 10 and 30 results pages and found that it was just half of a second. If half of a second made that much of a difference in how long users were willing to wait, how much of a difference could it make to your site if you carved a second or two off of load time?

CRM software like Pipedrive has automation tools, activity reminders, and activity schedulers that help you plan and execute activities that coincide with the stages of your sales funnel. Pipedrive also makes it easier to implement your sales funnel by showcasing upcoming and overdue activities, which keeps you focused on the activities throughout the entire sales process that matter.
Can Coolers are stretchable, durable and washable, and make great promotional items for your business. You can also use can coolers to show your pride for your sports team or hobbies. More Sales offers discount wholesale collapsible can coolers and neoprene can coolers at some of the cheapest prices available, including blank can coolers for screen printers with same day shipping! Dozens of stock and licensed prints on can coolers are available. We also offer inexpensive bottle suits, hats, caps, visors, beer can holders, beer bottle coolers, can sleeves, can huggies, and more!

When WebPagetest provides its results, it assigns your site a letter grade from A to F, based on fully loaded time by default, with onload time optional. Other scoring parameters include FTTB, compression, caching, effective use of a CDN, and more. The report is divided into six sections — a summary, details, performance review, content breakdown, and screenshots — providing rich diagnostic information with waterfall charts, Page Speed optimization checks, and improvement suggestions.

Using Facebook Live as a promotional tool is another proven way to get in front of your audience candidly and add a more humanized approach to your marketing strategy. Many companies are using Facebook Live as a way to promote new products or launches, share stories with their audience, and hold Q&A sessions to create more transparency and close the communication gap between themselves and their users.
The Discovery stage is where your prospect’s interest is piqued. They are curious about your company and products and want to learn more. In this stage, you are sharing valuable educational content related to your prospect’s problem or need. This stage occurs while you are qualifying your prospect, conducting initial meetings, and defining their needs.

OK, here’s the problem: Expectant parents want a healthy, safe, and positive childbirth experience for themselves and their babies, but navigating maternity care, understanding their rights and options, and understanding the process of labor and birth and how to best work with the body aren’t skills most people have without specific childbirth education and support. Expectant fathers are often nervous about their role and providing labor support, and the plethora of information on the internet can be very confusing.

Take Amazon.com, for example. It used to feel revolutionary when we put our books and CDs in their "cart." These days, if you've enabled 1-Click Ordering, you engage in one of the most seamless ordering processes out there. There's not a lot of content in the course of ordering, but that's the whole point—they've taken concision (of both words and process) to a whole new level, and we'd be shocked if their sales didn't reflect that.

Thanks for the article Derek. I keep receiving the emails in my inbox and keep telling myself to go back and read them when I get the time, and I’m glad I finally just made the time to go back. I like your advice about approaching the problem first, otherwise you might be targeting the wrong people and missing out on those who really do want your help.
Karen Taylor is a professional content marketing writer with experience writing for over 100 companies and publications. Her experience includes the full range of content marketing projects — from blogs, to white papers, to ebooks. She has a particular knack for creating content that clarifies and strengthens a company’s marketing message, and delivers optimum impact and maximum results. Learn more at KarenTaylorWrites.com.
Ensure images aren’t any larger than they need to be, that they’re in the correct file format, and compressed for the web. 25% of pages could save more than 250KB by compressing images and text, and 10% could save more than 1MB. Regarding video, either leave it out or host the file on another platform (like YouTube or Vimeo) rather than your servers.
When I wanted to create my first videos, I filmed them myself (even if it took me 18 hours, and it sure did). When I wanted headshots, I took them myself (I spent 45 minutes figuring out how to do one of those “delayed photos,” and ran into place and “hoped” for the best). When I needed a new web design, a new ebook design, transcriptions of videos, and more, I did ALL OF THAT myself too. And I couldn’t help but think, “it sure would be nice to hire experts to handle all of this for me.”
There a few strategies up you can use to incorporate videos in your emails. If you’re able to tackle a more technical process, you might want to try embedding videos directly into your email. This makes it more convenient for people opening the email and viewing your video, reducing barriers. However, it does run the risk of your emails being sent to spam by some email providers. To avoid this, you can create a thumbnail image of the video and link to the video on your website or on a landing page instead.
Mini Fast Funnel is a patented and patent-pending disposable funnel. Made of coated, heavy grade paper stock, they can be used with virtually any liquid or powder and are designed to fit a wide variety of openings. Fast Funnel is folded flat for storage so you can keep them where you need them...in a drawer, glove box, toolbox, pocket or just about anywhere.
Big problem: Manufacturing and retail businesses that need more international orders to add cash to their bottom line but who don’t have the budget/willingness to recruit and train their own international sales teams. These businesses are worried about failing in export and losing their investment or have failed in the past and need a sure-fire international team to ensure their success.
Solution: I will offer a solution or 30 days program where people can systematically unplug from the system through technologies (heart rate variability, isolation tank) and healthy diet (I’ve successfully helped my best friend lose 60lbs through the bulletproof diet ala Dave Asprey), meditation, mindsets (gratitude) and introspecting questioning that will help them be happy again. My program will also help them get back on the right track in life. It may not solve all of their problems, but will start making them asking the right question, and start living a happy life.
Take it one step further and break your marketing improvements down into stages. Perhaps your first stage of improvements is to enhance the conversion path on your website by offering a free eBook or free consultation to your site visitors. Once you feel confident that you can capture lead information, you might be ready to invest in additional marketing efforts to attract new visitors to your site.
Do you create the background music yourself? I imagine your target market is not actually corporations, but the videographers who create the videos. It’s pretty easy to find lists of local videographers online along with their websites or even to google your own zip code or state like this: 07719 corporate videos – or – NJ corporate videos. And there’s your list of prospects!

Designers, illustrators and fine artists galore have issues with tangents and other compositional blunders in their work. A tangent is a broad term for a large group of unintentional mistakes based in visual composition, like tension points, closed corners, halved shapes, and more. I am writing an ebook on tangents, what they are, how to avoid or utilize them, and will also be starting to educate people on my blog shortly.


Highlight the benefits (rather than the features) of your product/service. When pitching, too many people tend to focus on the cool features of their products or services instead of the benefits. A feature is how your product or service creates the result.  A benefit is what changes after the result is accomplished. Customers make purchasing decisions based on the emotions they associate with the benefits. 
For example, Glossier promotes their products using beauty influencers on Instagram. As you can see in the screenshot below, micro-influencer Grace Abbott has provided a unique promo link for their products. By following the link, her followers can get 20% off on their first order from Glossier – and Glossier can see how much Grace Abbott is worth to their brand down to the last dollar.
We can’t stress this enough—the biggest challenge for a sales rep is to be able to identify qualified sales leads. Experienced sales reps probably know how to qualify their leads over time, and therefore effectively work on the right opportunities. But for the rest of them, this is still a burning issue. The struggle to pick out qualified leads in the funnel forces sales reps to chase them all. The result—getting nowhere.

There are still opportunities to upsell your offer or to sell more items (if you’re running an ecommerce business). In case you’re selling a month-to-month service, this is the part where you could try to nudge the customer to pre-pay for the whole year with a discounted price. For service-oriented business models, this is the part where you make your high paying offer.


Engagement (aka, brand awareness) - Today, brand awareness often begins online, typically on of one the many social media platforms, like Facebook, Twitter, YouTube and LinkedIn, where consumers discover brands. The goal is to reach a large number of people and start attracting potential customers from the masses. Engagement can take a variety of forms, including free offers for educational content, social media posts or ads or reviews from friends and family.
For different types of businesses, buyer needs at the problem/need recognition stage would be different. For example, if you’re running a consulting business, then at the very beginning, your clients would realize that they’re having certain problems around your service area – like a high cost per lead (if you’re in marketing), disorganized spending (if you’re in accounting), etc.
QUOTE: “[Google is] announcing that starting in July 2018, page speed will be a ranking factor for mobile searches. The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.” Google 2018
Now your marketing automation funnel is giving you a boost at every stage: It responded within five minutes of their first contact, and that helped get you the chance to make your pitch. Now, after the pitch, you're ready to stay in contact and respond to objections in a friendly, targeted way. (And if they love the pitch, automation can help you stay in close touch until closing.)
Here, I’ll explain what you need to know about the marketing funnel, and I’ll dive into recent changes and rising challenges for marketers. I’ll compare B2C and B2B uses of the funnel, break down the hype around the marketing vs. sales ownership debate, explain how the funnel can be flipped to create more leads, and explore nonlinear approaches to the funnel.
AMP JS, on the other hand, ensures all of these elements load in an effective way. In my opinion, the third component, AMP Cache, is really AMP’s bread and butter. With AMP Cache, your landing page is cached by Google (or other third parties) so when a visitor requests your page from a platform like Google, it is served almost instantly. Which means the visitor isn’t stuck downloading every single image on their measly 3G connection before they can see your offer.
As a note, stages one and five have been left out of this model. Though all companies should have a plan for addressing post-purchase follow-up, it’s up to you to determine whether or not it’s worth your company’s time to try to reach buyers in the first stage of the process. It can be difficult to convince people that they have a problem if they haven’t already felt it themselves, but if you’re selling a new type of product that meets a previously unrealized need, you might want to focus your energy on this area.
And since mobile technologies give users the ability to search the web on-the-go, while standing, walking or even lying comfortably on the couch, the hunger to feel in control of website operations drives user expectations beyond conventional standards applicable only in the desktop arena. The ability to deliver mobile website content within this short attention span of around 2 seconds makes all the difference in winning customer loyalty and long-term business relationship with mobile internet users.
Once you know where you have nexus we can register you for any state or local tax including sales tax, income tax, payroll taxes, and Secretary of State filings. We also offer business licensing registration and compliance, registered agent representation, and annual report services. We can even help you form an entity. If we have not listed your registration need, ask us, chances are we can help.
This is what customers need to see. They want to know how the type of products you sell could be beneficial to them, and in what ways. Making the most of the online customer’s need to see your products and their functionality, you can present them in the best way possible. Make it easy for them to imagine how a purchase with your company could add value to their lives.

Navigation and user experience are among the most crucial elements of a well-designed, highly optimized mobile experience. The harder it is for visitors to find – and buy – what they want, the more likely they are to abandon your site altogether and take their business elsewhere. Pages should load near-instantaneously, and navigation should be logical. Don’t ask for too much information, only the bare minimum you need to either make the sale or market to prospects later. Allow visitors to come back to their carts later, even on another device. Don’t expect mobile visitors to convert in a single session, because they probably (almost definitely) won’t – but they might convert later, if you make it easy for them to do so.
Most listing agents who are worth their salt, will see the value in this, so long as they know that it solves a few problems for them: capturing leads for drive by and foot traffic, provides a cool new way for texters (mostly gen X, Y, and Zers) to find out information on the home, and here is the kicker: the listing agent gets their phone number IMMEDIATELY after they text in for a follow up.

The absolute critical principle in maximizing website performance is to focus on page speed optimization from the ground up. Performance optimization plugins, server-side scripts, and final tweaks have minimal – however noticeable – impact on page speed and load times. Yet, Web developers and online business owners tend to overlook page load times in their website development and design strategies.
Kahneman uses heuristics to assert that System 1 thinking involves associating new information with existing patterns, or thoughts, rather than creating new patterns for each new experience. For example, a child who has only seen shapes with straight edges would experience an octagon rather than a triangle when first viewing a circle. In a legal metaphor, a judge limited to heuristic thinking would only be able to think of similar historical cases when presented with a new dispute, rather than seeing the unique aspects of that case. In addition to offering an explanation for the statistical problem, the theory also offers an explanation for human biases.
It’s important to note that there is not a single agreed upon version of the funnel; some have many “stages” while others have few, with different names and actions taken by the business and consumer for each. In the diagram below, we’ve done our best to pull out the most common and relevant funnel stages, terms, and actions so this information is useful to as many marketers as possible.

Problem: NP’s notoriously fall prey to paying what are often exorbitant fees for online auction services, often from 15% – 50% of their auction proceeds (problem #1, the charitable cause ends up with less than 100% of their auction revenues) . Worse, these fees are really paid by their auction winners (the source of the auction proceeds), but the money is siphoned off the winners’ bids without their knowledge or consent. If bidders new this, they would likely be upset at best, or feel alienated, at worst (problem #2).

Buyers/Wholesalers/Distributors, etc. are those who pay for the goods. Instead of running a service for the Manufacturers, why don’t you flip the coin and offer a service to the buyers to find/source Manufacturers? It seems more reasonable to charge the buyer a small commission, as he gets the service.. (they pay for the goods)..instead of the Supplier?


Solution: I offer customized, personalized healing programs that address the root causes of their illness. These programs include extensive nutritional counseling and coaching, functional diagnostic labs, personalized and focused nutraceutical therapy, comprehensive detoxification therapy, lifestyle education and coaching and, if they roll that way, spiritual mentoring.
Even if you spend thousands of dollars to drive qualified traffic to your website, it's unlikely that these visitors will be ready to buy your product or service right away. Rather than looking for the one marketing technique that will get you customers, instead think about how your marketing and sales efforts can work together to put your prospects on the right path. A sales funnel can accomplish just that.
You’re a network marketer. You’d like to use the internet to help you find new customers and team members. You’ve been posting about your product and business all over Facebook, Twitter, and Instagram, trying to get new customers or get SOMEONE interested in joining your team. Maybe you’ve even started messaging your friends (or random people), asking them to check out your business or try your product… but, it isn’t working. People aren’t showing as much interest as you thought they would. Your business is not growing the way you want it to, and you aren’t earning the income you can and want to earn. This business is so important to you, and you need a way to effectively find new customers and team members, online.
I offer private coaching that is focused on keeping my clients in action and accountable to implementing and following through on specific activities that will get their business going and growing consistently. I give them a simple and clear 6 month step-by-step plan on where to focus each day and how to go from overwhelm and distracted to focused with tangible results.

When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.


Doing micro jobs is not an easy job, although it is a good source of second income, we need to follow rules and then only we get paid well for the work delivered. They have great rules for both buyers and sellers and they get the equal opportunity to enjoy the full freedom to cancel an order by mutual agreement. It is not that only workers earn good amount but even the company does, because these days no one works for nothing, everyone works for money and hence it is true in case of Damongo too. On every order Damongo will take 15 % which counts for 0.75 cents for every $ 5 of the earnings.
The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers’ pet-hates, the research revealed. Akamai consulted a group who shopped regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers – who have been buying online for more than two years or who spend more than $1,500 (£788) a year online – ranked page-loading time as a priority. Akamai claims that one-third of those questioned abandon sites that take time to load is hard to navigate or take too long to handle the checkout process.
It’s important to note that there is not a single agreed upon version of the funnel; some have many “stages” while others have few, with different names and actions taken by the business and consumer for each. In the diagram below, we’ve done our best to pull out the most common and relevant funnel stages, terms, and actions so this information is useful to as many marketers as possible.
The funnel stages, from broadest to most narrow, are awareness, consideration, preference, action, loyalty and advocacy. Consumers first become aware of a product or service; contemplate a purchase; come to a stage where they have a preference for a brand, model or a competitor; and then actually make the purchase. Following the purchase they become loyal to the brand or company, and then refer or advocate the benefits of their purchase to friends and family.
Problem: Your daughter is in competitive gymnastics or cheer, and does fantastic in training, but messes up in competition, or can’t handle the stress and judgment. You are worried sick about her self-esteem. (or, you are the athlete wanting the edge- it just seems like a mom is more likely to be the one looking for a solution, and of course doing the buying)
It’s been four years since I joined Unbounce’s mobile responsive beta at the Call to Action Conference, and later tomorrow I’ll be taking to the stage at CTAConf 2018 to share that we’ve entered closed beta for AMP in Unbounce. You’ll soon be able to create AMP landing pages in the same simple, pixel-perfect, drag and drop builder that you know and love. We hope you’re as excited as we are.
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