Other times, you’re appealing to customers’ desires, which sometimes are not clarified in their own minds. If you can identify what a person is really after, you can gear your selling toward meeting that desire... and can often make a larger sale, as well as make the customer happy by finding additional products that will make their purchase easier, faster, more stylish or complete.


One of the first things you should do if your conversion rates look low is to examine your attribution models and conversion pathways in Analytics. You may be surprised to find that parts of your marketing strategy that seem like conversion duds actually have a big influence on your online sales. For example, maybe organic search isn’t a great channel for converting into sales, but people who find you first through organic search, and then see a Facebook ad are highly like to become a paying customer. If that’s the case, you should double-down on content marketing and pour some money into Facebook remarketing too (see Tip #1, below).
Solution: I provide custom and personalised (not cookie clutter) keyword reports of the very best keywords for your niche – those keywords you can rank for. These are the keywords that will allow you to rank high in Google and make you the most money. These reports help people find their best clients by finding the best search terms/keywords they can use in blog posts, sales page, web pages etc to attract their ideal clients. This includes detailed advice on how to use them and the potential profitability of each keyword.
A sales funnel reflects the prospect’s journey or path that takes them from awareness to customer. It encompasses actions you take to create this journey or experience. Pipeline stages are the stages of opportunities or deals. They reflect the sales process from the salesperson’s perspective. See our article, 8 Sales Pipeline Stages Every Sales Team Should Have.

Thanks Matt, yes that’s right. Regarding leads it’s both really! I certainly want to generate more of the right niche/ quality prospects. In short there are 2 distinctly areas; general enquiries which I have a good process for ( but could be improved) the biggest challenge is taking colder leads through the funnel. The sales process can sometimes be quite long, so whilst a well placed offer can work to get someone over line. It’s not very strong for those who are researching etc, hence I need advice about funnel building for regular front of mind contact plus education and industry authority. Does that make sense? Thanks Pete
Additional findings indicate that quick page loading is a key factor in a consumer’s loyalty to an eCommerce site, especially for high spenders. 79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from the same site again while 27 percent are less likely to buy from the same site’s physical store, suggesting that the impact of a bad online experience will reach beyond the web and can result in lost store sales.” Akamai 2009
Make the Sale. No one likes filling in forms. The more information you have about your customers, the more precisely you can retarget them for later sales, yes. But this info can always be collected at a later stage. The most important thing you can do once your buyer clicks to check out is to make your payment gateway form as quick, comfortable, and painless as possible. This means not asking for too much information, providing a multiplicity of options for common (Visa/Mastercard) as well as alternative payment preferences (such as Paypal and Bitcoin).
Because Norman sells a high-dollar software product that meets a need that most businesses are familiar with, he decides that it’s easier to focus on attracting and converting customers who already know that they need his product, rather than trying to create the need in the first place. If he was a startup or a company with a new idea, he might choose to invest more of his time and energy here.
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For example, let’s say your goal is $1,000,000 in annual revenue. If your Lifetime Customer ANNUAL value is $1,000 per year, then you only need to do $1,000 in sales every year to 1,000 customers. If you can keep those 1,000 customers around for 3 to 5 years, then your only job every year is to keep those 1,000 spots filled with nurtured prospects.
Since the book's publication it has sold over 1.5 million copies worldwide.[19] On the year of its publication, it was on the New York Times Bestseller List.[1] The book was reviewed in media including the Huffington Post,[20] The Guardian,[21] The New York Times,[3] The Financial Times,[22] The Independent,[23] Bloomberg[9] and The New York Review of Books.[24]
To explain overconfidence, Kahneman introduces the concept he labels What You See Is All There Is (WYSIATI). This theory states that when the mind makes decisions, it deals primarily with Known Knowns, phenomena it has already observed. It rarely considers Known Unknowns, phenomena that it knows to be relevant but about which it has no information. Finally it appears oblivious to the possibility of Unknown Unknowns, unknown phenomena of unknown relevance.

Over the past few weeks I notice something – I need to be more specific on where I come in. I was always reluctant on aggressive talking and that has left it’s marks in my marketing attempts. And as you mentioned David Ogilvy “When you advertise fire-extinguishers, open with the fire” and that I was way too shy to do. I am sure with that professional knowledge and life experiences I could do better.
Indeed, speed optimization isn’t (just) about shrinking page size. Reducing the number of client-server requests in delivering website content to Web browsers is an integral part of website speed optimization. Webmasters can achieve this by not making too many folks with CSS, HTML and JavaScript requests. Although the number of requests isn’t as important as they used to be thanks to improvements with HTTP/2. That is to say, optimize, minify and squish all unnecessary and compressible code lines.
Besbris saw things the same way: “The trend in the industry at the time was the simple way of solving these problems, where you guaranteed that you could control the experience … but that comes at the cost of the web.” So Google’s solution was AMP, a framework that was designed to make the web as good as those platforms so that the web would actually have a shot at competing with Apple and Facebook.
What services are you looking for? (check all that apply) Content Marketing Paid Advertising (Google, Facebook, Twitter, etc.) Podcast Advertising Video Production Video Production and Advertising Marketing Strategy and Funnels Conversion Rate Optimization Outsourced Chief Marketing Officer Outsourced Chief Technology Officer Influencer Marketing Programmatic Advertising Marketing Audit Marketing Consulting SEO Audit Marketing Roadmap / Plan Marketing Workshop (Fly Us to You) Other
This is analogous to finding an empty parking spot in a large, crowded parking lot, and reaching the apparently empty space only to find out it’s occupied by a small vehicle that wasn’t visible from the distance. The process continues until a free space is finally reached – that is if the driver even continues searching for the empty space and isn’t frustrated enough to leave the parking lot altogether.
Creating quality content is a surefire way to increase both traffic and conversions to your website, but you should also spend some time targeting different market segments. Writing content specific to certain market segments helps you to draw in different customers, and it gives you the opportunity to express your expertise in their industry. It’s a win-win! For an example, check out IBM’s site, where they offer full landing pages to a number of different industries.
By utilizing Call-Only ads, you’re making it easier for prospects to reach out to your business, eliminating one of the leakiest stages of the classic online sales funnel completely, and potentially increasing the volume of calls to your business – one of the most valuable lead sources to many businesses. People who call you are practically begging you to sell them something.
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S&A Cherokee's Smith says your brand must be visible in good times and bad. "The foxhole mentality of waiting out economic downturns will put you behind your competitors when things start turning around. Trying economic times can also be opportunities to fully engage your creativity and explore alternate means of generating revenue. If you don't like the way the game is played, change the rules," says Smith.
Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. In this post, we’ll be looking at 25 such strategies, so whether you sell physical goods or run a service-based business, here are 25 actionable techniques you can use to increase online sales performance.
Your server response time is affected by the amount of traffic you receive, the resources each page uses, the software your server uses, and the hosting solution you use. To improve your server response time, look for performance bottlenecks like slow database queries, slow routing, or a lack of adequate memory and fix them. The optimal server response time is under 200ms. Learn more about optimizing your time to first byte.
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