Overall, while load time isn’t a significant contributor to Google rankings, it can contribute to the rise and fall of your conversion rate. Remember that for every second you shave off of load time, you’ll tend to boost customer confidence and trust in your site, and sow the seeds that will make them way to tell others about you. In those cases, a few seconds can make all the difference!
Leaders are retiring at alarming rates. Many of them are paralyzed in their ability to address the topic of succession planning. It’s not that they want to inflict damage to the organizations they love by transitioning poorly. It’s that many have no frame of reference for what a healthy succession COULD look like in their context. Consequently, fear sets in and causes organizational paralyses.

Plus, it’s even more difficult to find some architects that can sign a post-sale guarantee that protects that house from certain problems that may or may not appear, related to the construction process itself. Far too often, architects fail to deliver on time, and fail to serve the client once the house is finished by providing a written guarantee, and make it effective if needed. Horror stories: The house is finished, the client goes to live there and there are water leaks, the walls soaking water, and the architect never goes back to the house to fix those problems (though he’s responsible for that), so the client has to fix them himself (and it’s usually expensive).

PageSpeed Insights provides reports for both the desktop and mobile versions of your page. It retrieves the URL twice — once with a mobile user-agent and once with a desktop-user agent. The mobile report includes an additional category called “User Experience” that includes your viewport configuration, size of your tap targets (buttons and links), and font sizes.
Yes! unintentional tangents can cause a lot of issues in design, illustration and art. They can compromise the readability of work, redirect viewer attention elsewhere than intended, cause frustration to the point of just leaving a website, and otherwise cause the creator to essentially be fighting with themselves unnecessarily. If you’re a web designer, some of the reasons you may be struggling to get people to click on CTAs may be because you don’t realize your page is riddled with design tangents that direct your viewer’s attention elsewhere. I can help educate you on how to notice those, get rid of them, or even to use them to your advantage and drive sales and views instead of lose them.
One of the first things you should do if your conversion rates look low is to examine your attribution models and conversion pathways in Analytics. You may be surprised to find that parts of your marketing strategy that seem like conversion duds actually have a big influence on your online sales. For example, maybe organic search isn’t a great channel for converting into sales, but people who find you first through organic search, and then see a Facebook ad are highly like to become a paying customer. If that’s the case, you should double-down on content marketing and pour some money into Facebook remarketing too (see Tip #1, below).
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Have you ever given a friend advice before they were ready to hear it? Chances are, it wasn’t received well. Relationships with your clients aren’t that different. If you build an integrated marketing communications strategy that is specific to the stage of the funnel that your customer is in, it will help you to build a lasting relationship with them. In other words, your ideal customer may be ready to consider your proposal – but only after you earn their trust. In order to do this, you need to respect their boundaries.
This year Google made pagespeed an official ranking factor for mobile search, introduced mobile speed score, and perhaps most important—they’re backing the Accelerated Mobile Pages open-source project: a means of developing web pages that load in (approximately) half a second! In short, the search giant’s putting their foot down and demanding a better, faster mobile web.
Most prospects will enter this stage after identifying Norman’s company as a possible alternative and completing the information search process described in Stage 2. However, some customers might be introduced to his brand after completing Stage 2 with his competitors, as in the case of an industry blog running a comparison chart of the different competitors in his space.
Think of a time when you tweeted at a company, or commented on a brand’s Facebook page – and the company actually responded to you personally. What effect did this have on your perception of that brand? I’ll wager it became significantly more favorable. Providing fast, honest answers to questions that potential customers have about your offerings is an excellent way to increase sales, as the more attention you are perceived as paying to potential customers, the more likely people are to want to buy from you. This also results in unsolicited social feedback among users themselves – the kind of brand exposure and “advertising” you just can’t buy (well, not in a way that sounds legitimate, anyway).

Database performance is critical for websites maintaining dynamic content pulled from back-end databases. A mechanism should be in place to detect and alert for inaccuracies in data transmission. Keeping an eye on free disk space on servers hosting websites locally helps avoid errors and data losses that lead to broken links and eventually degrade website performance.
Dear Derek, Thank you for a great article. However, I am more used to videos and now I see how lazy I am to read :D. I am definitely going to include video in my new website. I am a career coach (12 years of experience in HR) and business consultant (8 years as a business owner). I struggle how to communicate it on my website as these are 2 target groups (employees/business owners.)
The entire focus should lie on treating the two entities – mobile and desktop – separately, at least from a website design standpoint. Without this strategy, mobile user experience in accessing desktop versions of websites is usually compromised in terms of page load times, usability and functionality. Compromising these core aspects of mobile websites can force online businesses into facing the obvious negative implications including:

She recommends doing a same-different analysis of the competition initially in the personal brand discovery phase and then doing quarterly or biannual check research of your competition. "Too much concern over what the competition is doing isn't productive. You aren't moving forward as fast when you are constantly looking over your shoulder," Dixson says.
The mistake of opting for a mediocre Web hosting service can live forever. With over 1.3 billion websites online as of 2017, the web hosting space is both crowded and fractured. Global availability of a vast array of hosting options is pushing businesses and hobbyists to establish their presence in the cyber world. The demand for cost-effective web hosting services is rising exponentially, and hosting providers are more than willing to compromise service quality in accumulating market share with low-cost tiers.
The problem with this change? 2016 was two full years ago, and even though we were all warned to think mobile-first, advertisers forged ahead, bloating our responsive landing pages with massive high-res images, and animations. We were simply shrinking heavy content for small screen sizes. In turn, everyone’s mobile pages loaded turtle-slow (leaving visitors bouncing).
Activity reminders also help you manage prospects through your sales funnel by not letting important sales activities slip through the cracks. Most CRMs come with activity reminders that can help you stay on top things. Pipedrive’s activity reminder and notification features remind you of important prospect-related activities. You can create sales funnel activities and then create reminders or notifications related to those activities.
Now that leads can be organized and scored in your CRM, the next step for sales reps will be to reach out to the priority leads over phone or email. Tracking conversations—when was the last email or phone conversation, what did you speak, did they read your email—is an advantageous feature to know how to strategically plan your next course of action.

Solution: My Small Biz Start Up Package combines a fully scale-able website platform with critical components like email marketing, analytics and local SEO to get small businesses started right online. I personally work with small businesses to help them develop their website content and an online leads process that they can use to start building an email list.

At this point, Norman has a great marketing campaign outlined. But in order for it to be truly effective, he needs to take things one step further by determining how leads will be qualified throughout the process. Adding in this extra element will allow him to better utilize his salespeople by bringing them into the sales process only when qualified prospective customers are identified.
I specialize in helping you get to that first step. Sometimes we just need help working through our options. Sometimes, we just need to identify what our options are when the possibilities seem so overwhelming. You start by answering a few questions and then we have a free 30-minute to discovery session to see what’s unconsciously keeping you from moving. And if you need some help from there… you can choose from our convenient continuing support options. But it all starts with 30 minutes to make the headache go away. Are you ready?
I always call my toughest clients first and keep calling on them long after everyone else has given up. Once a month, I make a list of our company's most difficult customers and create an attack plan on how to get those accounts. The first month we incorporated this strategy, I landed one of the biggest deals of my career. You can't bring the big deals home without getting into the deep waters where the big fish swim.
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QUOTE: “[Google is] announcing that starting in July 2018, page speed will be a ranking factor for mobile searches. The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.” Google 2018

The top of the funnel is often where we see inbound marketing at its finest. Our goals might include nudging a few potential customers toward conversion, but the way we go about that is rarely by talking about ourselves. Instead, it's about figuring out what the audience wants and needs to learn about and teaching them those things. If you're doing that well, you're associating feelings of gratitude and respect with your brand—not to mention authority. All the while, you're raising the competence of your readers to a point where the products or services you have to offer are more useful to them. Double win.


Thanks for the article Derek. I keep receiving the emails in my inbox and keep telling myself to go back and read them when I get the time, and I’m glad I finally just made the time to go back. I like your advice about approaching the problem first, otherwise you might be targeting the wrong people and missing out on those who really do want your help.
Navigation and user experience are among the most crucial elements of a well-designed, highly optimized mobile experience. The harder it is for visitors to find – and buy – what they want, the more likely they are to abandon your site altogether and take their business elsewhere. Pages should load near-instantaneously, and navigation should be logical. Don’t ask for too much information, only the bare minimum you need to either make the sale or market to prospects later. Allow visitors to come back to their carts later, even on another device. Don’t expect mobile visitors to convert in a single session, because they probably (almost definitely) won’t – but they might convert later, if you make it easy for them to do so.
Traveling businessmen and businesswomen frequently work with Spanish-speaking colleagues, and while they have a little Spanish, they don’t speak it very well and feel partly stuck or even inept when forced to use the language. Some of these people even have Spanish-speaking girlfriends/boyfriends/spouses, and they want to be able to communicate with their in-laws.

Marketing your website is a complex process. As SEO becomes increasingly difficult and Social Media becomes increasingly time-consuming, nothing could be more important than spending time mapping out your very own “Content Marketing Sales Funnel.” In this post, I’ll walk you through the essential steps for building an online sales funnel to help you convert more of your tire-kickers into happy, repeat customers with massive Lifetime Customer Value. And, while I’m at it, I’m going to show you more pictures of funnels than you’ll probably ever see again. 🙂 Let’s get started…
Email addresses, especially relevant ones, are one of the most powerful resources in digital marketing. Not only do you know what your target audience is interested in, now you have a way to follow up with them with whatever content works best with your audience — newsletters, special offers, educational piecesm or anything else. The sky’s the limit.
We help purchasers and sellers understand the range of documentation that can be accepted or provided in each state that will protect the seller while providing the easiest path for purchaser to be compliant. We also review certificates on a case by case basis or provide exposure analysis for all of your certificate. We also provide exemption certificate management.
Sales teams are almost always urged to qualify leads before fully pursuing them. Qualifying leads accurately in this stage establishes an effective sales process. Reps use the BANT technique to determine if leads have the budget, need, authority and timeline to purchase. Only leads that meet the qualification criteria become potential opportunities and trickle down. Pushing leads without proper qualification into the sales funnel will clog your sales cycle, and won’t necessarily lead to revenue.
Advocacy: Turning your customers into advocates is the ultimate evolution for nurturing current customers. Evangelism in the form of writing product reviews, posting about products on social media, and more can help drive more new leads for your marketing funnel. Having an external recommendation not connected to a brand can strongly influence prospects. Marketers can work to develop their communities to better support advocates, ask them to participate in case studies, or engage them around consumer-generated content on social media.
In the consideration phase, a consumer starts to associate you with the solution you offer. This is the time when you want to supply them with content that helps them evaluate you and your products. At this stage, we're speaking directly to the people we think our business can help and making sure they know how we can help them. Remember that they may not yet trust you, so don't put on your sales hat just yet. Instead, consideration content is a great opportunity to make sure it's easy for your visitor to browse all the information that might help them differentiate you from your competitors.

SOLUTION: Sounds like you have the makings of a story box – we can frame the pipe, the military pins & awards, some photos, and perhaps even a letter or two. Bring everything to the frame shop, we can look at everything, decide which pieces tell the best story, then design a display the honors your grandfather. Having this hanging in your home will also encourage conversations about him and that time.
When you go to a restaurant, the chances are pretty good that you’ll invariably choose one of the mid-priced dishes. This is because many restaurants manipulate psychology to push people toward the mid-range meals. We’ll often avoid the cheapest dishes – and the most expensive – making the middle-tier options the most appealing. This is a technique known as “decoy pricing.” The same principle can be leveraged to increase sales online with tiered pricing structures.
As a note, stages one and five have been left out of this model. Though all companies should have a plan for addressing post-purchase follow-up, it’s up to you to determine whether or not it’s worth your company’s time to try to reach buyers in the first stage of the process. It can be difficult to convince people that they have a problem if they haven’t already felt it themselves, but if you’re selling a new type of product that meets a previously unrealized need, you might want to focus your energy on this area.

When a lead enters the CRM, it’s marked “new”. Every lead in this stage is in the top of the funnel. As sales reps interact with leads, they’re subsequently moved to the next stages. Filters and views in the CRM reveals the number of leads at every stage in the sales funnel to help you analyze their progress—how many new leads are in the funnel, how many have engaged with sales reps, how many are in the bottom of the funnel and ready to close, and how many need to be nurtured. This knowledge about your sales funnel becomes an actionable tool allowing you to plan your sales strategies.
Oh wow, great suggestions, Judy, but the problem now is in Derek saying to state a “problem.” That brings negativity. Your suggestions are for my positive category, not the problem category of my post… which I actually do like better (focusing on the positive solution than state negative problems). What would “you” put for my problem category then?
Note: Each of these tools offers its own unique features, reporting, and ways to dissect your results, which means you may receive different page load time results. The geographical distance between test location and the server where your website is hosted also plays a role. In addition, running a tool for the first time may be slower, so it’s best to run tests multiple times and take an average of the results.

THE BIG PROBLEM: I focus on professional golfers (all levels) who have the skills, ability and talent, do well in practice, but can’t consistently play their best, under pressure, in competition. That’s a problem with their mental game. The pain they feel is they aren’t living up to their potential, can’t play on (or stay on) the PGA Tours, and aren’t having the career they believe is inside of them (and with time, it’s slipping away).


Fast forward to today, I now have a professional video team for my videos, and even though they cost about $1,000 per video to produce, I can still give them away each week because I’ve got a system in place that generates sales. I can also happily hire expert web designers, professional photographers, developers, and more, all because I have the balance sheet to support it.

The Discovery stage is where your prospect’s interest is piqued. They are curious about your company and products and want to learn more. In this stage, you are sharing valuable educational content related to your prospect’s problem or need. This stage occurs while you are qualifying your prospect, conducting initial meetings, and defining their needs.
My solution: my partner and I provide these entrepreneurs with low cost graphic design, website creation, and SEO services to help establish and/or improve their online presence. We also offer different package deals where prospects can get even more bang for their buck. By outsourcing these tasks to us (without costing them an arm and a leg), they can better invest their time in their business.
Suggestions are generated in anticipation of page speed improvements that should occur by implementing appropriate performance optimization rules. For example, if a large image file is served uncompressed, monitoring tools would recommend implementation of various measures to compress the bulky file. Such issues otherwise go unnoticed due to human errors or plain ignorance, neither of which can be completely eliminated. At the same time, page speed monitoring tools would at least empower website owners to identify the issues and take appropriate steps in eradicating hidden website performance bottlenecks.
Your server response time is affected by the amount of traffic you receive, the resources each page uses, the software your server uses, and the hosting solution you use. To improve your server response time, look for performance bottlenecks like slow database queries, slow routing, or a lack of adequate memory and fix them. The optimal server response time is under 200ms. Learn more about optimizing your time to first byte.
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