Dear Derek, Thank you for a great article. However, I am more used to videos and now I see how lazy I am to read :D. I am definitely going to include video in my new website. I am a career coach (12 years of experience in HR) and business consultant (8 years as a business owner). I struggle how to communicate it on my website as these are 2 target groups (employees/business owners.)
Suggestions are generated in anticipation of page speed improvements that should occur by implementing appropriate performance optimization rules. For example, if a large image file is served uncompressed, monitoring tools would recommend implementation of various measures to compress the bulky file. Such issues otherwise go unnoticed due to human errors or plain ignorance, neither of which can be completely eliminated. At the same time, page speed monitoring tools would at least empower website owners to identify the issues and take appropriate steps in eradicating hidden website performance bottlenecks.
Your site kind of does the same thing, suggesting that a person’s “e-course sucks.” You actually did what Derek said and state a problem there, but same thing, I could be offended that I’m told my e-course sucks or that my art is boring too. I’m not sure I like stating the problem now. I like how people just see my course idea and get enlightened, there’s no “problems” or put-downs, there’s just new ideas that get one happy and thinking about the possibilities.
Think of a time when you tweeted at a company, or commented on a brand’s Facebook page – and the company actually responded to you personally. What effect did this have on your perception of that brand? I’ll wager it became significantly more favorable. Providing fast, honest answers to questions that potential customers have about your offerings is an excellent way to increase sales, as the more attention you are perceived as paying to potential customers, the more likely people are to want to buy from you. This also results in unsolicited social feedback among users themselves – the kind of brand exposure and “advertising” you just can’t buy (well, not in a way that sounds legitimate, anyway).
Consider this: Mobile sites lag behind desktop sites in key engagement metrics such as average time on site, pages per visit, and bounce rate. For retailers, this can be especially costly since 30% of all online shopping purchases now happen on mobile phones. The average U.S. retail mobile site loaded in 6.9 seconds in July 2016, but, according to the most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. And 79% of shoppers who are dissatisfied with site performance say they're less likely to purchase from the same site again.

The mistake of opting for a mediocre Web hosting service can live forever. With over 1.3 billion websites online as of 2017, the web hosting space is both crowded and fractured. Global availability of a vast array of hosting options is pushing businesses and hobbyists to establish their presence in the cyber world. The demand for cost-effective web hosting services is rising exponentially, and hosting providers are more than willing to compromise service quality in accumulating market share with low-cost tiers.
Yesterday I was in the Northridge Mall while my tires were being rotated at Firestone outside. When I walked in there a man was promoting Occulus, the 3D experience. . . for $5 a journey. I didn’t have any bucks so I declined. I was wondering why he didn’t use the email model of a free gift to get a subscriber; I mean a free trip using the mind altering adventure. Then I got to thinking about video and 3D in email, and it dawned on me the cycle of a company’s promotion is a like a trip into virtual reality–at least it could be a mind-altering experience for the recipient, especially for someone who’s tired of getting ads, ads, ads.
Google’s goal is to extend support in features like the Top Stories carousel to AMP-like content that (1) meets a set of performance and user experience criteria and (2) implements a set of new web standards. Some of the proposed standards in the critical path are Feature Policy, Web Packaging, iframe promotion, Performance Timeline, and Paint Timing.
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!

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I’ll go straight to point. I “sell” nutritional supplements and mind “food” via two affiliate companies. Yes, I’m not “salesy” and my site’s voice is more to “educating,” “building trust” rather than to “brick-selling!” But after reading your article, I know where I got it ALL WRONG (not that building trust is unimportant) … I did not focus on a TSUNAMI PROBLEM!
{"id":8835620167,"title":"CRF150 Magnetic Oil Filter Cover","handle":"crf150-magnetic-oil-filter-cover","description":"\u003cp\u003eFits Honda CRF150 models. Developed from the Zipty race team, this magnetic oil filter cover not only looks trick it has a magnet pressed in that catches any particles in your oil pump\/filter area to help prevent clogging or flow problems due to dirty oil. Oil filter not included.\u003c\/p\u003e\n\u003cp\u003eCRF 150\/RB MAG OIL FILTER COVER\u003cbr\u003eOFC-CRF150\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003ePARTS # 0940-0729\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis part fits these bikes:\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150R\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2018 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2016 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2015 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2014 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2012 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2009 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2008 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2007 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150RB (Expert)\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2016 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2015 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2014 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150RB\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2009 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2008 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2007 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003c\/p\u003e","published_at":"2016-08-31T12:15:06-07:00","created_at":"2016-08-31T12:15:07-07:00","vendor":"vendor-unknown","type":"Accessories","tags":["Bike_Honda","HONDA","OIL FILTER COVERS"],"price":7299,"price_min":7299,"price_max":7299,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":29051522823,"title":"Default","option1":"Default","option2":null,"option3":null,"sku":"OFC-CRF150","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"CRF150 Magnetic Oil Filter Cover","public_title":null,"options":["Default"],"price":7299,"weight":454,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/CRF150_Magnetic_Oil_Filter_Cover-1.jpg?v=1475596433","\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/CRF150_Magnetic_Oil_Filter_Cover-2.jpg?v=1475596433"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/CRF150_Magnetic_Oil_Filter_Cover-1.jpg?v=1475596433","options":["Title"],"content":"\u003cp\u003eFits Honda CRF150 models. Developed from the Zipty race team, this magnetic oil filter cover not only looks trick it has a magnet pressed in that catches any particles in your oil pump\/filter area to help prevent clogging or flow problems due to dirty oil. Oil filter not included.\u003c\/p\u003e\n\u003cp\u003eCRF 150\/RB MAG OIL FILTER COVER\u003cbr\u003eOFC-CRF150\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003ePARTS # 0940-0729\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis part fits these bikes:\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150R\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2018 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2016 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2015 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2014 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2012 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2009 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2008 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2007 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150RB (Expert)\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2016 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2015 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2014 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eHONDA CRF150RB\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2013 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2009 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2008 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/crf150-magnetic-oil-filter-cover\"\u003eYear: 2007 Part: COVER, OIL FILTER Part Group: left crankcase cover\u003c\/a\u003e\u003c\/p\u003e"}
If you’re unfamiliar, AMP is Google’s attempt to make webpages as fast and portable as other “instant articles” (like what you might read on Facebook or Apple News). The idea is that when you click a link on those other platforms, you don’t have to wait for the article to load because it’s already preloaded in an app. AMP’s goal is to bring the same performance to the web itself.
In our fast-paced world, everyone wants instant results. We want our food prepared faster, we want to communicate with people instantly, and we often get impatient when it takes longer than five seconds for a website to load. The same can be said for those who want to increase the number of sales generated from their website. But as Beverly Sills said, “There are no shortcuts to any place worth going.”
Take Amazon.com, for example. It used to feel revolutionary when we put our books and CDs in their "cart." These days, if you've enabled 1-Click Ordering, you engage in one of the most seamless ordering processes out there. There's not a lot of content in the course of ordering, but that's the whole point—they've taken concision (of both words and process) to a whole new level, and we'd be shocked if their sales didn't reflect that.
AMP’s biggest advantage isn’t the library—you can beat that on your own. It isn’t the AMP cache—you can get many of those optimizations through a good build script, and all of them through a decent CDN provider. That’s not to say there aren’t some really smart things happening in the AMP JS library or the cache—there are. It’s just not what makes the biggest difference from a performance perspective.
Google also has a great page with plenty of tools for the web developer serious about improving website load times. I will no doubt introduce some new things over time that will increase my download times again, but I will be sure to keep an eye on things. I’m sure there are a few other things we could do to increase the download speed of our pages, but that will do for now.
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Because Norman sells a high-dollar software product that meets a need that most businesses are familiar with, he decides that it’s easier to focus on attracting and converting customers who already know that they need his product, rather than trying to create the need in the first place. If he was a startup or a company with a new idea, he might choose to invest more of his time and energy here.
Google researchers suggest page load times of less than 100 milliseconds give visitors the illusion of instantaneous website response as the visual Sensory memory processor in our brain works in bursts of 100 milliseconds. The memory store clears itself after 0.1 seconds as photoreceptor cells in the eyes transmit more information to the Occipital lobe.

Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.
AMP’s biggest advantage isn’t the library—you can beat that on your own. It isn’t the AMP cache—you can get many of those optimizations through a good build script, and all of them through a decent CDN provider. That’s not to say there aren’t some really smart things happening in the AMP JS library or the cache—there are. It’s just not what makes the biggest difference from a performance perspective.
This may be surprising to some of you, as many people assume you’re better off offering as many products as possible on your homepage to give your visitors a range of options. Entrepreneur, however, suggests that offering fewer products on your page with more text describing a specific topic will actually increase overall sales. This works because it allows your company to focus in on one or two specific products and answer any possible questions visitors may have.
System 1 is prone to substituting a difficult question with a simpler one. In what Kahneman calls their "best-known and most controversial" experiment, "the Linda problem," subjects were told about an imaginary Linda, young, single, outspoken, and very bright, who, as a student, was deeply concerned with discrimination and social justice. They asked whether it was more probable that Linda is a bank teller or that she is a bank teller and an active feminist. The overwhelming response was that "feminist bank teller" was more likely than "bank teller," violating the laws of probability. (Every feminist bank teller is a bank teller.) In this case System 1 substituted the easier question, "Is Linda a feminist?", dropping the occupation qualifier. An alternative view is that the subjects added an unstated cultural implicature to the effect that the other answer implied an exclusive or (xor), that Linda was not a feminist.[3]

As you can see, each color-coded piece of the funnel pictured above roughly corresponds to stages 2-4 in the buying process. The widest tier at the top of the funnel represents “awareness,” the point at which potential customers are beginning their information search. The second tier is “consideration,” roughly corresponding to the evaluation of alternatives described in the purchase process above. And finally, the third tier, “decision,” is self-explanatory.
Don’t forget about your customers as soon as they’ve given you their credit card details. The more attention you pay to them after they’ve bought something, the more likely they are to become fiercely loyal brand evangelists who will not only turn into satisfied repeat customers, but will also go and tell and their friends (and blog readers) about how great you are. When a customer buys something, offer them something for free (see tip #11). Talk to them on social media (more on this shortly). Send them a thoughtful, useful follow-up email with incentives to buy from you again. However you do it, make your customers feel like the precious little snowflakes they are – think relationships, not transactions.
Solution: My book Homestead Cooking with Carol: Bountiful Make-ahead Meals shows the busy homesteading homemaker how to prepare her food at harvest time so that she spends less time making supper the rest of the year. It shows her how to prepare simple, healthy foods that do not require a culinary degree for those nights when she lacks the energy to chop, braise, caramelize, or glaze.
The sales funnel simply depicts how leads traverse through your sales process from start to close. It’s only a visual representation of the numbers game in the form of a funnel; there’s more than meets the eye. If you analyse the number of leads who enter your funnel and the number who convert to customers, more than likely you’ll find there’s a huge dip. Sometimes prospects drop out of the sides of your funnel when their needs don’t match your services. While it’s nearly impossible to retain every prospect who enters your funnel, it’s however important for your sales team to make efforts to retain the ones who are ready to buy.
How I Can Fix It: I provide information and tools (I just finished my first eBook and am working on more ideas as I build my list) to show women over 50 it’s not only possible but very doable to stay fit and lean. I’m 55 so I speak from experience (I lost 15 pounds after hitting 50) and, as a former personal trainer and now a seasoned health and fitness writer, I have the background and chops to provide actionable tips and advice through my blog, a weekly newsletter and… (informational products still TBD…). My eBook is currently at the designer’s and will be my first actual sales item. I plan to create more free downloadable templates as non-salesy sales tactics to turn readers into buyers.
Pages that displayed 30 results each had traffic to them drop an astounding 20%. Google tested the loading difference between the 10 and 30 results pages and found that it was just half of a second. If half of a second made that much of a difference in how long users were willing to wait, how much of a difference could it make to your site if you carved a second or two off of load time?
When these would-be buyers become interested enough in her products, they request an online demonstration by filling out the form on her landing pages. These requests are routed directly to her salespeople, who, because they’re dealing with warm leads, close roughly 50% of the customers to whom they demo. Molly’s company closes more sales than Norman’s, with fewer salespeople and no time spent on cold calling.
Big Solution: Our “Relationships That Work” program fixes the root of the Corporate Flu issue…poor relationships between co-workers, between departments, as well as the age-old struggle between management and staff. This is accomplished through a combination of online courses, webinars, and in-person workshops that help create an ideal corporate culture.
How I Can Fix It: I provide information and tools (I just finished my first eBook and am working on more ideas as I build my list) to show women over 50 it’s not only possible but very doable to stay fit and lean. I’m 55 so I speak from experience (I lost 15 pounds after hitting 50) and, as a former personal trainer and now a seasoned health and fitness writer, I have the background and chops to provide actionable tips and advice through my blog, a weekly newsletter and… (informational products still TBD…). My eBook is currently at the designer’s and will be my first actual sales item. I plan to create more free downloadable templates as non-salesy sales tactics to turn readers into buyers.
With Fasteyepages you don’t need to worry about how your site would look on a tablet, mobile device, or any other device with smaller screens. The templates were developed keeping in mind that customers are using more and more portable devices. These templates are completely mobile responsive and work perfectly on devices of varying screen sizes without fear of losing content or distortion.
If your new customers are greeted by a thoughtful onboarding process, personal attention, and all the resources they need to use your product successfully, they’re more likely to confirm to themselves that they made the right choice. And when they’re confident, they’re more likely to pass on their satisfaction to others in the form of recommendations and product endorsements. If, on the other hand, your new customers experience disappointment after their purchase, they’re more likely to request refunds, write negative reviews, and recommend that others in their social circles purchase from your competitors.

Karen Taylor is a professional content marketing writer with experience writing for over 100 companies and publications. Her experience includes the full range of content marketing projects — from blogs, to white papers, to ebooks. She has a particular knack for creating content that clarifies and strengthens a company’s marketing message, and delivers optimum impact and maximum results. Learn more at KarenTaylorWrites.com.
Workflow automation tools can help you manage prospects through a sales funnel by helping you complete repetitive tasks in your sales process that are triggered by certain actions. For instance, in the Awareness stage, you may want your prospect to feel important after you’ve first met, so you send a “Nice to Meet You” email. You can automate this task in your CRM. For email template ideas, see our article on Sales Email Templates.
Confession: As much as I enjoy reading other people’s posts (and I do read them!) I am basically interested in ME. Admittedly, I am curious when someone, especially you, Derek, replies to my comment and anxiously await a notification. I have signed up to receive notifications from this thread. The problem is that the notification only offers the NAME of the AUTHOR and the comment – and NOT which comment it relates to,which makes it pretty frustrating, when the comment is something like, “Well done!” or “Terrific idea!” Is he talking to/about me??? If you really want to know, you have to go back to the thread to check it out. With the growing number of comments, this is a tedious waste of time.
Whenever I place an order, I receive detailed summaries of my purchase (including vital tracking information so I can hit “Refresh” on the order page to see where my stuff is), as well as customer service information, links to relevant products I might be interested in, and all sorts of other resources. I’m prompted to leave reviews and feedback about my experience, encouraged to contact a real person if I have questions about my order, and can even discuss or answer questions about my purchase for other users who are considering buying whatever I just splurged on. Generally speaking, it’s just a great shopping experience – which is why I’ve been buying my hardware from Newegg for years.
The hack involved a combination of existing web technologies (like iFrames), stringent standards on webpages themselves (so they’d be guaranteed to load fast), and — critically — a different kind of infrastructure for how webpages get from a publisher’s server to your phone. These kludges are often the things that you see people complain about when they complain about AMP. iFrames have weird scrolling behavior, URLs don’t match, and AMP results often look anemic when compared to full webpages. (Fixes for all of those issues either exist or have been proposed.)
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