Very limited customer base, compete with “free,” and would like to offer solutions to parties that don’t really want what I have to offer. In other words, they “have” to meet education/inservice requirements, but they would not buy anything from me that they “want.” Make sense? Easier to sell (IMHO) something that a person “wants” rather than something they “need.” Most of my potential customers do not “do” social media professionally. There is a constant battle for them to save money where possible. Pitiful results so far.
Phew, you’ve made it through the guide! Congratulations and thanks for reading it. We hope you found at least a couple of great bits of advice that you can act upon now! At Kinsta we provide premium managed WordPress hosting services and with our infrastructure you can rest assured that all the server-side optimizations are taken care of. If you’d like, give our system a try.
High-performing websites on the other hand – notice high-performing being a relative term as well – impact three parameters that determine user engagement: user feelings, user mental states, and user interactions. These three aspects create an emotional, cognitive and behavioral connection between human visitors (can’t say much about bots!) and the website.
A rigorous approach toward designing speed optimized website would incorporate a strong intent on eliminating unnecessary bytes from the code. Utilizing all the coding space available, deleting extra spaces, indentation and line spaces while maintaining readability of the code reduces the overall size of website core and front-end files. And for websites already developed without this strategy in perspective, combining multiple server requests (for HTML, JavaScript, and CSS) into single ones effectively slashes sizeable chunks from page load times.
This is what customers need to see. They want to know how the type of products you sell could be beneficial to them, and in what ways. Making the most of the online customer’s need to see your products and their functionality, you can present them in the best way possible. Make it easy for them to imagine how a purchase with your company could add value to their lives.
SOLUTION: It doesn’t have to be like that! You can raise thoughtful, happy and well-adjusted kids. You can be the best parent for your child. You can be at peace and enjoy a deep, authentic connection with your child. In my individualized 10-week, step by step program, I guide you to that best version of yourself and then show you how to deepen your relationship with your children so you can live the life you dreamed of when you were planning your family.
How I Can Fix It: I provide information and tools (I just finished my first eBook and am working on more ideas as I build my list) to show women over 50 it’s not only possible but very doable to stay fit and lean. I’m 55 so I speak from experience (I lost 15 pounds after hitting 50) and, as a former personal trainer and now a seasoned health and fitness writer, I have the background and chops to provide actionable tips and advice through my blog, a weekly newsletter and… (informational products still TBD…). My eBook is currently at the designer’s and will be my first actual sales item. I plan to create more free downloadable templates as non-salesy sales tactics to turn readers into buyers.
An increasingly common practice for marketing, sales, and customer service and experience managers is to “flip the funnel” into a customer experience funnel. This funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation. Here’s our diagram of the customer experience funnel:
SOLUTION: I can help coaches and entrepreneurs use social media effectively that grows their business and generates new leads. They don’t need to worry about technical aspects, or that they will waste time and money figuring out what works and what doesn’t, or that it will take them hours and hours to learn everything there is about social media and digital marketing. Either they can follow a proven system that works and do it themselves under my guidance and hands-on training (marketing mentoring option), or I can take care of everything completely for them (marketing services option).

This is a plugin to create video sales pages. Build a responsive video sales page and manage your content easily with intuitive EVS Builder editor. No programming knowledge required – Create video sales pages for your products that load 85% faster than traditional wordpress pages. It is compatible with any active WordPress Theme. It supports Youtube, Vimeo and MP4 Videos.


Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 

I am a Certified Massage Therapist and working in a Spa trying to build my clientele. I have been offering a series package of 2 full 1 hour massages at $55 each and this took off great… I am now offering a Customer Loyalty Card that offers them a FREE massage on their 10th visit; which is doing ok so far. My problem is this, I need to build more people in my circle. Most of my clientele do not or are not interested in giving me referrals. I informed them if they do and if that person comes in to see me that it will affect their Loyalty Card and will get them closer to receiving their FREE massage. Because of this, I have looked into a different avenue as far as picking up my clientele. Being that Valentine’s Day is approaching I thought I would ask one of the restaurants in the area to work with me to offer Dinner and a Massage at a competitive price. If a restaurant is willing to work with me on this, I was also thinking that those who purchase this package for Valentine’s Day, will receive a Customer Loyalty Card. What are your thoughts on this?


At the top of the funnel, no one knows who you are — sure, maybe your mom and a few potential customers know you, but the point of this stage is to get your name out there. You want to create buzz around your product or simply credibility around your brand. This is where you want to spend some time thinking about your personal brand. I’ve helped countless entrepreneurs go from bland to brand on the Internet, and let me tell you, it’s a game of followers, social media influence, and massive online publishing (be it articles like this one and otherwise). Some have even brought on our publicist as a way to get TV placements.
Big Solution: Our “Relationships That Work” program fixes the root of the Corporate Flu issue…poor relationships between co-workers, between departments, as well as the age-old struggle between management and staff. This is accomplished through a combination of online courses, webinars, and in-person workshops that help create an ideal corporate culture.
Social Media: Some people don’t check their email often and rarely engage with commercial emails that they receive. But many of those people also have social media accounts. Offer follow buttons for all your social media accounts on your order confirmation page. Also, provide them in all your emails. Tell customers what following you will get them – whether it is exclusive weekly content about how best to use your products or monthly competitions, exclusive to social media.

Re-target website visitors who don't convert the first time. You won't be able to capture lead information for all of your website visitors, but that doesn't mean you should give up on the visitors who don't convert. Consider running a retargeting campaign so you can display advertisements on popular websites which will display only to people who visited your website. This will give you another chance to draw them back in.


Website performance varies with fluctuations in web traffic. Hosting servers handling the normal load at peak performance may lose page speed under excessive loads. Conducting stress tests, ramp tests, load tests and other performance tests on websites creates an accurate picture of how much web traffic the website can handle before losing performance or going down altogether. Compare the results with the website’s actual usage patterns to determine whether the website needs hardware upgrades to handle peak load as efficiently as possible.

Suppose your furnace goes out in the middle of winter. Your problem is obvious: you need a new furnace. And the solution is easy — you need to call HVAC providers in your areas for quotes. But say you need a new car. Should you look for an SUV, a compact car or a mid-size sedan? Even vaguer still, if you’re frustrated with how much your accountant is charging you to do your business’ taxes, you might not even be familiar with all the different solutions, like cloud-based accounting services.
If you use background images a lot in your CSS, you can reduce the number of HTTP lookups needed by combining the images into one, known as an image sprite. Then you just apply the same image each time you need it for a background and adjust the x/y coordinates appropriately. This technique works best with elements that will have limited dimensions, and will not work for every use of a background image. However, the fewer HTTP requests and single image caching can help reduce page-load time.
×