Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.
”We need a vehicle to actually figure it out. You can’t just know it without trying stuff,” Besbris argues. Google had to prove that the web could be as good as Instant Articles. More importantly, it had to get as good quickly — before people abandoned it for a million different custom apps and article formats. Besbris says Google couldn’t wait for the committees that help craft web standards to get it done. “If you start by trying everything through the standards process, we would still be talking about it,” he argues.
Only 10 percent of the waiting period is defined by the HTML response to browser requests, and the remaining 90 percent of the delay is caused in rendering pages, parsing HTML, executing code scripts and retrieving embedded assets. Website performance overhaul with optimization tools and script tweaks can scrape off sizeable chunks from page load times, but perhaps not as effectively as developing a speed optimized website from scratch. And the latter is more of a marketing strategy, a business decision and slight awareness in avoiding the most common mistakes that can potentially ruin online businesses by killing website performance.

A Mr. E. St. Elmo created the first “purchase model” way back in 1898 in an effort to systematize the sales process and, ultimately, improve results. He developed a model that mapped a theoretical customer journey from the moment a product attracted a consumer’s attention to the point of action or purchase. His model has guided marketers and sales teams for nearly a century.

Google also has a great page with plenty of tools for the web developer serious about improving website load times. I will no doubt introduce some new things over time that will increase my download times again, but I will be sure to keep an eye on things. I’m sure there are a few other things we could do to increase the download speed of our pages, but that will do for now.


Last month, in an effort to get a better sense of how Google’s advertising partners are doing, we did an analysis of 11 million mobile ads’ landing pages spanning 213 countries.5 That analysis confirmed our thesis: Even as most traffic is now occurring on 4G instead of 3G,6 the majority of mobile sites are still slow and bloated with too many elements.
Kahneman proposed an alternative measure that assessed pleasure or pain sampled from moment to moment, and then summed over time. Kahneman called this "experienced" well-being and attached it to a separate "self." He distinguished this from the "remembered" well-being that the polls had attempted to measure. He found that these two measures of happiness diverged.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.  
The largest pool of leads is always the least qualified, but every one of them is still a potential customer – one that might shop with one of your competitors if you don’t get them first. So, to maximise your marketing funnel conversions and keep your rivals in check, you also want to guide as many of these potential buyers towards the finishing line as possible.
It’s been four years since I joined Unbounce’s mobile responsive beta at the Call to Action Conference, and later tomorrow I’ll be taking to the stage at CTAConf 2018 to share that we’ve entered closed beta for AMP in Unbounce. You’ll soon be able to create AMP landing pages in the same simple, pixel-perfect, drag and drop builder that you know and love. We hope you’re as excited as we are.

Setting up your sales funnel is the key to creating powerful prospect experiences. It is important that you map them out ahead of time to ensure your sales process is in alignment with the customer’s journey. A CRM tool like Pipedrive, set up to mirror your sales funnel activities, can then help you manage and stay focused on the most important tasks during each stage in the process.


A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer. Sales funnels have been around much longer than web marketing, but the online world is the best thing to ever happen to sales funnels because websites and email marketing make sales funnels easier to build.
Research (aka, investigate solutions) - The discovery stage continues with consumer research. Visitors are often focused on consuming content and learning more about the company and its products. They are looking to understand why they should choose a particular company. At this stage, the goal is not to overwhelm the consumer with offers, but provide the necessary information to be considered.
Using activity schedulers is another way to manage prospects through a sales funnel. Activity schedulers allow you to schedule sales activities and incorporate them into your calendar. Doing this helps you focus on prospect engagement activities that are most likely to move them through the sales cycle. They are also a tool to help remember to carry out these activities.

The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion. 
Very limited customer base, compete with “free,” and would like to offer solutions to parties that don’t really want what I have to offer. In other words, they “have” to meet education/inservice requirements, but they would not buy anything from me that they “want.” Make sense? Easier to sell (IMHO) something that a person “wants” rather than something they “need.” Most of my potential customers do not “do” social media professionally. There is a constant battle for them to save money where possible. Pitiful results so far.

Consider this: Mobile sites lag behind desktop sites in key engagement metrics such as average time on site, pages per visit, and bounce rate. For retailers, this can be especially costly since 30% of all online shopping purchases now happen on mobile phones. The average U.S. retail mobile site loaded in 6.9 seconds in July 2016, but, according to the most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. And 79% of shoppers who are dissatisfied with site performance say they're less likely to purchase from the same site again.
Our founder spent the better part of the last decade with Peisner Johnson & Company, LLP a CPA firm that focuses exclusively on state taxes. While there, he became one of the country's leading authorities for state tax issues like nexus, drop shipping, eCommerce, and service providers. He assisted many other clients in many industries. He is a frequent speaker having been requested to speak at events all across the country and is often interviewed and quoted by major publications. He is a prolific writer and regularly presents on his own and other's webinars. Mike has a support team second to none, but we are always looking to add outstanding individuals who can complement or add to our our existing array of services.
Very limited customer base, compete with “free,” and would like to offer solutions to parties that don’t really want what I have to offer. In other words, they “have” to meet education/inservice requirements, but they would not buy anything from me that they “want.” Make sense? Easier to sell (IMHO) something that a person “wants” rather than something they “need.” Most of my potential customers do not “do” social media professionally. There is a constant battle for them to save money where possible. Pitiful results so far.

The relationship elements between website usability and customer loyalty are tied down to website KPIs, including page speed, load time and website responsiveness to user requests. A hypothetical model of website speed optimization puts these elements into consideration, with characteristics such as Site Trust, Interactivity and Information relevance considered as a subset of website usability by end-users.
Based in Central Texas, Karen S. Johnson is a marketing professional with more than 30 years' experience and specializes in business and equestrian topics. Her articles have appeared in several trade and business publications such as the Houston Chronicle. Johnson also co-authored a series of communications publications for the U.S. Agency for International Development. She holds a Bachelor of Science in speech from UT-Austin.
Problem: Entrepreneurs who are following their passion with their business but are yearning for a modern brand identity and logo that they’re proud to represent their work. Currently they are dissatisfied with their logo and they feel it does not accurately represent their skill or quality level, and they feel embarrassed to display it on their marketing materials.
Pages that displayed 30 results each had traffic to them drop an astounding 20%. Google tested the loading difference between the 10 and 30 results pages and found that it was just half of a second. If half of a second made that much of a difference in how long users were willing to wait, how much of a difference could it make to your site if you carved a second or two off of load time?
Phew, you’ve made it through the guide! Congratulations and thanks for reading it. We hope you found at least a couple of great bits of advice that you can act upon now! At Kinsta we provide premium managed WordPress hosting services and with our infrastructure you can rest assured that all the server-side optimizations are taken care of. If you’d like, give our system a try.

As a potential lead moves out of the phase of awareness, they enter a period of consideration. It is at this stage that you begin to strengthen your relationship. The customer has developed a more specific desire to explore your company. They want to know about you, your products, and services and how they can benefit them. In turn, you will be able to glean more information from customers about themselves, enabling you to provide targeted solutions and content that explain exactly what your company and your products could do for them.
A customer is made aware of the product through Marketing and advertising campaigns, consumer research and discovery. The awareness is followed by gathering information in some form from him. This process of gathering information is called lead generation and the information is further used in the lead management system to nurture it down the system.
Awareness: Awareness is the uppermost stage of the marketing funnel. Potential customers are drawn into this stage through marketing campaigns and consumer research and discovery. Trust and thought leadership is established with events, advertising, trade shows, content (blog posts, infographics, etc.), webinars, direct mail, viral campaigns, social media, search, media mentions, and more. Here, lead generation takes place, as information is collected and leads are pulled into a lead management system for nurturing further down the funnel.
I have created the “muscle zen method” to bring you relaxation within 1 hour. And if done correctly I have had people report unbelievable painfree results within 4 hours of practice. based on the theory that 90 % of back pain stems from muscle inballances in your back the “muscle zen method” can in a very simple way relax muscles that have been tensing up for years and at the same time strenghten those way to weak muscles that you usually cant target. And the best is the “muscle zen method” is safe to be used in the comfort of your of your own home.
A marketer focuses to tap the entire set of potential customers in the beginning. This involves making them aware of the product by the use of effective advertising, marketing, public relations, and other communication strategies. Awareness is followed by generating a lead by acquiring customer information in some sort. This information is then pulled into a  lead management system to nurture further down the funnel.
For example, let’s say your goal is $1,000,000 in annual revenue. If your Lifetime Customer ANNUAL value is $1,000 per year, then you only need to do $1,000 in sales every year to 1,000 customers. If you can keep those 1,000 customers around for 3 to 5 years, then your only job every year is to keep those 1,000 spots filled with nurtured prospects.
Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years. He began his online marketing career in 2009 and has become a sought after analytics & conversions expert, helping other top-marketers to improve their own offers and sales funnels. Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business!
Content like quizzes, calculators and assessments are super-effective at engaging leads. So much so that interactive content generates 4-5x more page views than static content. Why? Because it creates a two-way dialogue with your reader, instead of a one-way monologue. In a world drowning in content, this is very important as lead generation cannot occur without first engaging your audience.
To take the same concept and bring it a bit closer to home, most of what we publish on the Moz Blog is an example of the same kind of top-of-funnel marketing. We don't publish blog posts to convince people they should buy our products. We publish them because we want people to level-up their skills and be better marketers. Our hope is that by participating in our community and reading our blog posts, if you ever find yourself in need of tools for your digital marketing efforts, that we'll be top-of-mind as a reliable choice, just as Theo is top-of-mind for many Seattleites (and now you) when seeking chocolate.
AMP JS, on the other hand, ensures all of these elements load in an effective way. In my opinion, the third component, AMP Cache, is really AMP’s bread and butter. With AMP Cache, your landing page is cached by Google (or other third parties) so when a visitor requests your page from a platform like Google, it is served almost instantly. Which means the visitor isn’t stuck downloading every single image on their measly 3G connection before they can see your offer.
Address concerns. When you have a product or service that can change someone’s life, you have to listen and address any doubt or hesitation they might. Listen to your customers' concerns as they consider buying from you. What are your most frequently asked questions? Can you use the feedback to make your product (and also your pitch) even stronger?
This is analogous to finding an empty parking spot in a large, crowded parking lot, and reaching the apparently empty space only to find out it’s occupied by a small vehicle that wasn’t visible from the distance. The process continues until a free space is finally reached – that is if the driver even continues searching for the empty space and isn’t frustrated enough to leave the parking lot altogether.
The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion. 
Supercoloring.com is a super fun for all ages: for boys and girls, kids and adults, teenagers and toddlers, preschoolers and older kids at school. Take your imagination to a new realistic level! Choose a coloring page that best fits your aspiration. You can find here hard and detailed patterns, advanced animal drawings, simple colorings or easy outlines.
In 2001 S&S Concepts, Inc. redefined funnels with the revolutionary Fast Funnel® disposable funnel. Since then, over a million Fast Funnels have made pouring tasks cleaner and easier. Fast Funnel has been used in countless applications from the laboratory to the home garage. Our reputation for quality and innovation is why some of the best brands in the world trust putting their name on Fast Funnel.
Content like quizzes, calculators and assessments are super-effective at engaging leads. So much so that interactive content generates 4-5x more page views than static content. Why? Because it creates a two-way dialogue with your reader, instead of a one-way monologue. In a world drowning in content, this is very important as lead generation cannot occur without first engaging your audience.
I’ve lost the spark and am sleep walking through life. I wake up, eat breakfast, go to work, come home, eat dinner, watch TV, and go to sleep, then wake up and do it all over again. I have a nice car, live in a good neighborhood and am a foodie–who am I to complain? But I’m thirty pounds over weight, and my mind is my enemy. I want more energy and focus. I’ve lost connection with myself and those around me. I’m a hamster chained to a wheel, but I don’t know to escape this box I’ve put myself in.
Highlight the benefits (rather than the features) of your product/service. When pitching, too many people tend to focus on the cool features of their products or services instead of the benefits. A feature is how your product or service creates the result.  A benefit is what changes after the result is accomplished. Customers make purchasing decisions based on the emotions they associate with the benefits. 
Don’t Rely on HTML to Resize Images – HTML (and by extension, WordPress blogs), make it easy to create a smaller version of a larger graphic. But just because you load that smaller size, doesn’t mean it’s taking up any less room on the server. The browser still has to load the ENTIRE image, THEN check the width and height you want and THEN resize it accordingly.
These statistics only describe how page speed impacts business success in the competitive cyberspace. Complicated as it seems, slicing off large chunks of page load time from slow loading websites is a relatively low-hanging fruit IF speed optimization tactics are implemented in the right direction – that’s a huge IF when performance bottlenecks are unknown, too complex or simply too vast and diverse to identify.
Tempting website design themes and multimedia content are head turners for online traffic. That is if the content even reaches the eyes of impatient visitors fast enough. High-quality images and videos (large pixels, large file size) take longer in downloading onto requesting browsers, whereas low quality, lightweight graphics barely capture user attention despite their lower load times.
How I Can Fix It: I provide information and tools (I just finished my first eBook and am working on more ideas as I build my list) to show women over 50 it’s not only possible but very doable to stay fit and lean. I’m 55 so I speak from experience (I lost 15 pounds after hitting 50) and, as a former personal trainer and now a seasoned health and fitness writer, I have the background and chops to provide actionable tips and advice through my blog, a weekly newsletter and… (informational products still TBD…). My eBook is currently at the designer’s and will be my first actual sales item. I plan to create more free downloadable templates as non-salesy sales tactics to turn readers into buyers.
Yesterday I was in the Northridge Mall while my tires were being rotated at Firestone outside. When I walked in there a man was promoting Occulus, the 3D experience. . . for $5 a journey. I didn’t have any bucks so I declined. I was wondering why he didn’t use the email model of a free gift to get a subscriber; I mean a free trip using the mind altering adventure. Then I got to thinking about video and 3D in email, and it dawned on me the cycle of a company’s promotion is a like a trip into virtual reality–at least it could be a mind-altering experience for the recipient, especially for someone who’s tired of getting ads, ads, ads.
When I wanted to create my first videos, I filmed them myself (even if it took me 18 hours, and it sure did). When I wanted headshots, I took them myself (I spent 45 minutes figuring out how to do one of those “delayed photos,” and ran into place and “hoped” for the best). When I needed a new web design, a new ebook design, transcriptions of videos, and more, I did ALL OF THAT myself too. And I couldn’t help but think, “it sure would be nice to hire experts to handle all of this for me.”
Problem: NP’s notoriously fall prey to paying what are often exorbitant fees for online auction services, often from 15% – 50% of their auction proceeds (problem #1, the charitable cause ends up with less than 100% of their auction revenues) . Worse, these fees are really paid by their auction winners (the source of the auction proceeds), but the money is siphoned off the winners’ bids without their knowledge or consent. If bidders new this, they would likely be upset at best, or feel alienated, at worst (problem #2).

Now, online businesses can play with human psychology like the Houston airport executives and speed up evolution, but with virtually no specific formula to make website response times bearable for every individual visitor out there. Or they can actually reduce the objective length of wait in delivering the requested content to their online visitors with a fast responding website – whichever is possible when the website is designed to deliver instantaneous response and high quality, seamless user experience.
Let’s look at some recent research: according to Google the average time it takes for a mobile landing page to load is now 22 seconds. Compare that with the three seconds visitors need to decide if they want to stay for your page to load and you will see a huge discrepancy. People are impatient. They want something, and they want it now. While page speed is important for your SEO, it is even more important for your UX, conversion and general customer happiness.
Unlike on social platforms, search advertisers have been a bit slow to jump onto the mobile bandwagon (no pun intended). Despite more searches happening on mobile, most advertisers are currently spending about an equal amount on desktop and mobile. In the 2018 State of Mobile report, Mary Meeker of Kleiner Perkins estimates that this gap represents about a seven billion dollar opportunity. In other words, the future is bright for mobile advertising and we’ll all likely adjust our spend accordingly very soon.
Regularly monitoring this performance indicator enables website owners to realize how the website performs as it scales in terms of size and content type. With this information, webmasters can cache static content in separate locations such as Content Delivery Network (CDN) while maintaining dedicated back-end servers to efficiently deliver dynamically-loaded content.
In addition to using your sales funnel for strategic planning, you can use CRM software like Pipedrive to help you save time and focus on moving more customers to the end of your sales funnel with automation tools and activity reminders. For instance, the Smart Contact Data feature can decrease prospect research time and email templates can save time spent on drafting emails from scratch.
Thanks, awesome article! My business does solve a big problem, but I had never thought to state on the website which problem it solves! Even though I’m passionate about opening with the problem when talking to people, it just didn’t occur to me to put it on the website. This is so timely because I’m making a bunch of changes to my website anyway, so I’ll talk about the problem I solve right away. Thanks for your helpful advice.
Wrangle Your Javascript and Stylesheets – Have your scripts and CSS load in external files instead of cramping up each and every web pages. This way, the browser only has to load the files one time, rather than every time someone visits each page of your site. Ideally, put your external CSS in theportion of your site, and your external Javascript file as close to the tag as possible. This way, the browser isn’t bogged down wading through all those requests for external files right from the start. The only time you won’t want to do this is if the Javascript needs to load near the top of the page – such as to display a name or load up an image carousel.
Web traffic and search engine ranking is primarily a vanity metric for website performance. Important as they are, neither is more indicative of online business success than sales figures and conversion rates. Putting things into perspective, ecommerce websites with (almost) zero percent bounce rate, 15 percent conversion rates and 10,000 unique website visitors from low search engine rankings fare far better than high ranking sites enjoying 100,000 unique visits with only 0.01 percent conversion rate.
eCommerce is one of the most rapidly evolving areas of sales tax and will be for years to come. We are one of the foremost thought leaders in the field and can help you navigate this tumultuous sea of change. We have services for Amazon sellers as well as those selling on other platforms. We can help you determine where you should register to collect sales tax, perform registrations, do your returns and configure your platforms
My solution is we create an online video, get it to page one of Google in their specific niche, helping them with traffic by getting them on page one, as well as placing them on our site and exposing them to our traffic and finally, putting a call to action at the end of the video that offers them gift in exchange for their information (builds list)
The entire focus should lie on treating the two entities – mobile and desktop – separately, at least from a website design standpoint. Without this strategy, mobile user experience in accessing desktop versions of websites is usually compromised in terms of page load times, usability and functionality. Compromising these core aspects of mobile websites can force online businesses into facing the obvious negative implications including:

With all of the above suggested tips for increasing sales across your website, the one thing that is most important is to A/B test all of these changes. Every business is unique, which means that their customers are unique, and certain things will work for some businesses that won’t work for others. By A/B testing, you can be sure to find out what works best for your website. Here are a few tests you can perform across your site right now:
Solution: Sadly, it takes education for most NP’s to realize this system is not in their best interest – and that they may be alienating their supporters while costing themselves money needlessly. We solve this problem by allowing our NP clients to pay us nothing, thus keeping 100% of their proceeds (solution to #1). Though we’re still funded by winning bidders, we provide a clear, honest, extremely transparent “ask” of bidders to pay a premium (in addition to their winning bid) to cover the cost of our services. Armed with this info up front, bidders can then bid accordingly (solution to #2).
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I know many people do. I can’t say I have had as many troubles as some. But I understand the point. Terry Cable has come up with a solution in the form of a beautiful machined aluminum cap and threaded insert. The installation is fairly straight forward. The threaded insert sets into the opening in the tank and is held in place by a number of very tiny set screws. It took me two tries to figure out how it all goes. The main thing to remember is that the set screws do not actually thread into anything. On my first try, I did not have the insert turned far enough and the screws were trying to push into the existing plastic threads. But once I figured it out, it was all smashing. They are very tiny screws, as is the wrench that comes with them. It is a good idea to tape the mouth of the tank while working on everything. I dropped the key into the tank by accident. Fortunately it was easy to fish out with my extension magnet. Once everything is installed, it all works very slick. The new cap takes a firm twist to seal completely, but is then leak free. I have a couple of days testing so far and another week of riding ahead. So stay tuned for a follow up on the Terry Cable KTM fuel cap. -Chilly White, Enduro360.com "}
Takeaway: To make sure that your mobile page speed is as fast as possible, confirm that your images are formatted correctly. For example, saving a simple graphic as a JPEG rather than a PNG can cut its file size by more than half. Images should also be compressed and resized. There are advanced optimization techniques for those who want to squeeze as much performance juice from their images as possible.
By leveraging the demand for information, advice, and guidance in your area of expertise, you can begin to establish your business at the forefront of its industry. Drop subtle hints, benefits, and descriptions of the type of products you sell in each piece of content you create and distribute. Help customers to add to the basic knowledge that you exist, by learning what type of business you are.
Solution: These steps are simple and educate you to as the Passionate leader behind that Sport discipline to a timely routine to be more effective, reflects efficiency, learn to maintain a weekly attraction and support by fans and supporters and the whole community. These steps enable leaders to provide their updates even if the information or item is small. You need to make them want to come to you to provide information!
Whether your industry is highly competitive or not, there is always another option to buy something from somebody else. What can your products do that others in the same price bracket cannot? What support does your company offer its customers? Do you provide free delivery where your competitors don’t? Is your price lower than your competitors? These could all be factors influencing your customer’s choice to stick with you or go for a similar product from another brand.

Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
A marketing funnel controls consumer behavior from a broad to narrow sense. At the wide end of the funnel, consumers become aware of specific brands. Soon they get comfortable and familiar with the brand and begin to develop opinions. Consumers start to feel that the brand is suitable for their needs moving toward the narrow end of the funnel where they select a particular product. At the end of the funnel, consumers shop for the product and make a purchase.
The next steps are going to probably involve a process that, at my most optimistic, I would guess will take months — more likely it will be years. Various standards bodies have to hash out proposals, try them out, and agree to them. And it’s not just the W3C body that standardizes the web, either. The Web Packaging technology that allows webpages to work offline and be redistributed may actually need to be agreed upon by another body.
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