Website performance optimization, the focal point of technologically superior website designs is the primary factor dictating success for modern online businesses. After all, unimpressive website performance kills business bottom line when the torture of waiting for slow Web pages to load frustrates visitors into seeking alternatives – impatience is a digital virtue!
The absolute critical principle in maximizing website performance is to focus on page speed optimization from the ground up. Performance optimization plugins, server-side scripts, and final tweaks have minimal – however noticeable – impact on page speed and load times. Yet, Web developers and online business owners tend to overlook page load times in their website development and design strategies.
Thanks for the article Derek. I keep receiving the emails in my inbox and keep telling myself to go back and read them when I get the time, and I’m glad I finally just made the time to go back. I like your advice about approaching the problem first, otherwise you might be targeting the wrong people and missing out on those who really do want your help.
Make no mistake, creating a sales and marketing funnel using the process described above is no easy feat. This isn’t a project you’re going to complete in one afternoon—it’s a pursuit that you’ll want to actively address as long as your company is in business. It’s not a simple undertaking, but it’s one of the few opportunities you have to drive significant improvements in your efficiency and effectiveness when closing deals.
Being an expert doesn’t necessarily mean that you know how to share your knowledge with others, so that they actually get it. Consequently, many information/instructional products garnished with “bells and whistles” (fancy graphics, catchy sales pitches, and technological gimmicks) actually SUCK. There is either too much or too little content; the content is confusing; the language is professional gobbledygook, the focus is on “what to do” rather than on “how to go about it” – leaving the users in a state of anger and frustration. Even if they don’t ask for their money back, they certainly won’t buy from this line ever again.
Let the Network Carry the Load – If your site is extremely popular but you’re still having trouble getting your page load down to size, consider a Content Delivery Network (CDN) like Amazon Cloudfront. Content Delivery Networks work by serving pages depending on where the user is located. Faster access to a server near their geographical area means they get the site to load sooner.
Doing micro jobs is not an easy job, although it is a good source of second income, we need to follow rules and then only we get paid well for the work delivered. They have great rules for both buyers and sellers and they get the equal opportunity to enjoy the full freedom to cancel an order by mutual agreement. It is not that only workers earn good amount but even the company does, because these days no one works for nothing, everyone works for money and hence it is true in case of Damongo too. On every order Damongo will take 15 % which counts for 0.75 cents for every $ 5 of the earnings.
Leaders are retiring at alarming rates. Many of them are paralyzed in their ability to address the topic of succession planning. It’s not that they want to inflict damage to the organizations they love by transitioning poorly. It’s that many have no frame of reference for what a healthy succession COULD look like in their context. Consequently, fear sets in and causes organizational paralyses.
Surprisingly, it’s April and I just got off the phone with a Bluehost tech who, firstly, had never heard of http/2 and after doing some research, determined that currently, none of Bluehost’s packages support http/2. I told him I was very surprised since Google is going to be including page speed in its rankings soon and since I am paying for SSL already to avoid being penalized. He did some further research and said it looked like Bluehost will be adding http/2 support but there are other projects ahead of it. He also suggested a look into Cloudflare, which others have suggested in the comments here. So that’s what I’ll be doing.
Customers new and old should get the same experience, no matter how big or small your business is. Consistency can be one of the most crucial elements of service for your customers. If you commit to serving your customers and prospects (beyond just selling to them) not only will you realize increased sales, repeat business and happier customers; you will also achieve a less erratic sales processes.
I distinctly remember being in the crowd at Unbounce’s first-ever Call to Action Conference back in 2014, when my marketing prayers were answered: Unbounce announced the ability to design mobile pages. But fast forward to today and we know that having a mobile version of your landing page is simply table stakes, as is splitting your campaign targeting by device.
Also, Google has recently gone on record saying that page speed will be a ranking factor in its upcoming mobile-first index. Details on how they will evaluate page speed for mobile and calculate rankings are still unknown. But, what we do know doesn’t change much from what we at Yoast have been saying for some time: make sure your site is responsive, as fast as possible, solidly structured, and full of excellent content.
Considering the high volume of internet traffic using mobile devices for ecommerce purchases, high-performing mobile websites is an evident priority for ecommerce organizations. A recent research study reveals ecommerce businesses could miss out on millions of mobile shoppers with the potential aggregate revenue per conversion of mobile shoppers averaging around 80 percent of the same among desktop users purchasing online.
My solution is we create an online video, get it to page one of Google in their specific niche, helping them with traffic by getting them on page one, as well as placing them on our site and exposing them to our traffic and finally, putting a call to action at the end of the video that offers them gift in exchange for their information (builds list)
Problem: Entrepreneurs who are following their passion with their business but are yearning for a modern brand identity and logo that they’re proud to represent their work. Currently they are dissatisfied with their logo and they feel it does not accurately represent their skill or quality level, and they feel embarrassed to display it on their marketing materials.
The marketing funnel is a visualization for understanding the process of turning leads into customers, as understood from a marketing (and sales) perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in each stage of the funnel.
Time in stage – In an ideal world, your marketing content would be so compelling that people move from the top stage to the bottom in a single day. But since that’s rarely the case, it’s worthwhile to know if your prospects are getting hung up in one of your stages. If so, you’ll want to add more content to your site that answers the questions that are unique to this stage of the funnel.
Another way you can drive more sales through social media is by encouraging your customers to share their photos online. Also, be sure to go one step further by sharing these user-generated photos on your own social media profiles. This is an easy way to increase loyalty with your existing customers, and to add credibility to your brand whenever potential customers visit your social media profiles.
The competition to capture the attention of mobile users is even more intense due to slow loading mobile websites and lower visitor patience levels. 60 percent of mobile users expect mobile websites to load within 3 seconds. And on average, 3 in 4 people will abandon a mobile website if it takes any longer than 5 seconds to load, whereas an average mobile takes even longer periods of 6-10 seconds to load.
I’ll go straight to point. I “sell” nutritional supplements and mind “food” via two affiliate companies. Yes, I’m not “salesy” and my site’s voice is more to “educating,” “building trust” rather than to “brick-selling!” But after reading your article, I know where I got it ALL WRONG (not that building trust is unimportant) … I did not focus on a TSUNAMI PROBLEM!
There’s a better solution: Build out an automated email follow-up campaign that speaks directly to this objection. Any time you encounter this problem, you can send that prospect information that seems designed just for them. A multi-month educational campaign may reduce their content anxiety and nurture them toward a sale. Yes, it’s work up front, but once finished, this campaign will work for you always.
So either you buy a Landing Page builder (which does not have copywriting packages integrated – no other tool does) or if sometime back if you had bought a Landing Page builder, you go to the control panel of your computer, find it, open it, and start watching the tutorials on how to use this apparently Easy to use (but outdated and in reality really complicated) tool.
Based in Central Texas, Karen S. Johnson is a marketing professional with more than 30 years' experience and specializes in business and equestrian topics. Her articles have appeared in several trade and business publications such as the Houston Chronicle. Johnson also co-authored a series of communications publications for the U.S. Agency for International Development. She holds a Bachelor of Science in speech from UT-Austin.
Hello Mark, I absolutely loved this article. It’s very thorough. I wanted to ask in Step 3 that is “Defining the Criteria for Each Stage” in each sub-step if the customer is not responding to sales call we are sending them back to the previous sub-step. In between each sub-step, can we put one more stage where we are approaching the customer one more time through Email or SMS where in we give them a last chance to move forward and if they don’t reply to it, then we put them back in the previous sub-step?
I don’t agree JPEG is simply the best option in every case. Sometimes it’s better to use PNG-24 (and then using a tool like TinyPNG to reduce the file size) especially where maintaining a high image quality is more of a concern. Remember, JPEG uses lossy compression, and PNG uses lossless compression. One example use case for this would be photography portfolios.
This is a plugin to create video sales pages. Build a responsive video sales page and manage your content easily with intuitive EVS Builder editor. No programming knowledge required – Create video sales pages for your products that load 85% faster than traditional wordpress pages. It is compatible with any active WordPress Theme. It supports Youtube, Vimeo and MP4 Videos.
Over the past few weeks I notice something – I need to be more specific on where I come in. I was always reluctant on aggressive talking and that has left it’s marks in my marketing attempts. And as you mentioned David Ogilvy “When you advertise fire-extinguishers, open with the fire” and that I was way too shy to do. I am sure with that professional knowledge and life experiences I could do better.
Hello Sunil.. thank you for your feedback, it’s great to hear that you are finding this article useful. Re your question: yes, it makes sense to follow-up as often as you need to to reach the decision-maker. At the early stage of cold calling / emailing / SMS you may have to follow-up 6-12 times with a combination of cold calls and cold emails before you get to kick-started with your prospective customer. Obviously if they unsubscribe or say no then you have to respect this. At later stages, non-response would indicate that your prospective customer no longer sees (or has doubts) about the potential value of the solution you are selling. After following-up 2 times at a later stage, I would make it easy for your prospect to voice their concerns by communicating something like: “I’m struggling to reach you, perhaps we could hop on a call for 5 minutes as I’d like to understand your current thoughts rather than assume you are no longer interested in progressing.”
Email is your best asset here. Targeted email campaigns have been said to generate up to 760% increases in revenue. Email is well-known for getting you the best returns on your investment. By segmenting your mailing list into different customer types, using the information your contacts have provided with, you can target them with specifically relevant email content that will keep them engaging with your business even when they aren’t ready to make a buy. When they are, because they love the support and advice your brand give them, they will come straight to you. With DirectIQ, you can tailor your emails to each segment of your audience according to any metric you have gathered on them. Give customers content that speaks to who they are.
At this point, Norman has a great marketing campaign outlined. But in order for it to be truly effective, he needs to take things one step further by determining how leads will be qualified throughout the process. Adding in this extra element will allow him to better utilize his salespeople by bringing them into the sales process only when qualified prospective customers are identified.
Interest: Interest and information both start with the letter “I.” This is the stage at which customers are actively seeking, or interested in, information to help them solve their problem. As they move through the sales funnel from recognizing or drawing attention to the problem, their interest is sparked in a solution. They need information to move into the next phase.
I don’t think that Ubl’s post today is going to wash away the bad feelings that many have about AMP. There’s just too much wrapped up in it. AMP has served as a vessel for worries about Google’s power over the web, the dicey future of news publishing, and whatever general angst we all feel about the sorry state of most mobile webpages. Most of these concerns have been fair, but there hasn’t been enough momentum for a more open alternative. With this move, Google seems to be trying to create one.
Lead nurturing is the process of actively engaging with leads via email campaigns. By interacting with leads, whether top, middle or bottom, with relevant nurturing campaigns you keep them interested and groom them into paying customers. With CRM software, you can utilize tools like sales campaigns to be in contact with leads from the time they enter your funnel to when they make a purchase. Send out scheduled emails based on lead’s behavior, use templates, and track the performance of every campaign in the CRM to turn your prospects into customers.
Whether your industry is highly competitive or not, there is always another option to buy something from somebody else. What can your products do that others in the same price bracket cannot? What support does your company offer its customers? Do you provide free delivery where your competitors don’t? Is your price lower than your competitors? These could all be factors influencing your customer’s choice to stick with you or go for a similar product from another brand.
Take the time to go through your site and make a list of any hesitations you believe visitors may have based on the information already available. Critically evaluate your site in this step—don’t just assume that the visitor will be able to find the answers. You want to ensure everything is easily accessible. Once you’ve done this, provide a solution to the problems you uncovered. Not only will this increase conversions across your site, but it will also make it more user-friendly.
Recommendations: Display recommendations for similar products on your payment confirmation page post-purchase to instantly “upsell” your customers on another add-on, plug-in, or accompanying product. Customers who have just spent money in your store are more likely to buy again, so take advantage of this. E-Commerce giants such as Amazon suggest recommendations in an incredibly sophisticated manner, and indication of how profitable they consider them to be.
**Big Problem** It’s 10pm and you’re all settled in for a nice long slumber. The room is the perfect temperature, the bed is just right – not too soft, not too firm, your significant other is in cuddle-mode. All is right with the world as you drift off into dreamland. Two hours later you awake drenched in sweat! You strip down to your birthday suit, turn the thermostat to arctic freeze and push your shivering partner to the other side of the bed. You toss and turn for the next 40 minutes, then finally give up and head for the shower to try to cool down… only to have the entire episode repeat 20 minutes later. You’re dragging, unfocused and grouchy all the next day, as you continue to battle the periodic hot flashes. And you’ve probably been reliving this nightmare for years, with no end in sight!
Speed is critical. Everyone likes things fast. Why the wait? Speed optimizing any website will give it an extra edge over its competition. I always implement speed optimization to all my clients regardless if they pay for it or not.Speed optimizing a website should be essential but not all web developers are implemtenting such practice. Would this also effect ranking? I do think that google may consider this as part of their ranking algorithm.
Think about that the next time you're building out a sales funnel. This complex and intricate concept in business can literally take you from a complete unknown to a global powerhouse quickly through the art of scaling out a highly-converting offer. Don't try to take shortcuts or implement hacks, and put in the time if you're looking to eventually reap the benefits and results.