Why is the set of steps to conversion called a “funnel”? Because at the beginning of the process, there are a lot of people who take the first step. Then, as the people continue along and take the next steps, some of them drop out, and the size of the crowd thins or narrows. (And even further along in the process, your sales team gets involved to help close the deal.)
Webmasters can reduce these response times by delivering cached copies of the requested content instead of rendering it repeatedly in response to every single user request that pings their server. Web cache is the mechanism of temporarily storing copies of web content to satisfy subsequent user requests from the cache database when specific conditions are met. This process reduces the number of client-server round trips taken in delivering (static) website content to requesting browsers.
You own a nice flower shop in town and your customers love youarangements! There is no loyalty from your customers they see a sale or see aanother shop with lower price but lower quality and jump ship! I can help by providing you a custom Mobile App that will increasetmer ! engagement and create loyalty for less than you spend in a month in advertizing

Your success in selling is about getting results and that means getting your products into the hands of more customers. A great salesperson knows how to get the customer's attention and present their product or service in a way that causes the customer to buy. Don’t confuse results with efforts. You don't try to get an appointment -- you either get it or you don't.
S&A Cherokee's Smith says your brand must be visible in good times and bad. "The foxhole mentality of waiting out economic downturns will put you behind your competitors when things start turning around. Trying economic times can also be opportunities to fully engage your creativity and explore alternate means of generating revenue. If you don't like the way the game is played, change the rules," says Smith.
Solution: I offer customized, personalized healing programs that address the root causes of their illness. These programs include extensive nutritional counseling and coaching, functional diagnostic labs, personalized and focused nutraceutical therapy, comprehensive detoxification therapy, lifestyle education and coaching and, if they roll that way, spiritual mentoring.
Fast loading and fully functional multimedia content is necessary for ecommerce merchants to keep hold of website visitors. Every second of delay in page load time leads to frustrated visitors abandoning slow websites, and drawing along 7 percent loss in conversion rates, 11 percent fewer page views and 16 percent decrease in customer satisfaction.
Sales funnel conversions – If you’re going to choose only a few metrics to focus on, make sure this is one of them. Essentially, this metric involves tracking the number of prospects that enter your funnel at any point and then convert into customers. As you make changes to your marketing strategy in the future, seeing this number improve will let you know you’re on the right track.
“We inundate our sales teams with new technologies all the time, hoping that at least one of them will enable our sellers to make quota. Imagine what would happen if we gave people a real silver bullet—more time. That’s exactly what Jill Konrath offers in her new book. She lays out the tools and tactics salespeople can use to do more in a day and achieve their goals.”
Advocacy: Turning your customers into advocates is the ultimate evolution for nurturing current customers. Evangelism in the form of writing product reviews, posting about products on social media, and more can help drive more new leads for your marketing funnel. Having an external recommendation not connected to a brand can strongly influence prospects. Marketers can work to develop their communities to better support advocates, ask them to participate in case studies, or engage them around consumer-generated content on social media.
However, what Brunson cleverly conceived with ClickFunnels is to create a SaaS that can integrate with the world's most popular platforms and virtually anyone can quietly launch a funnel in hours as opposed to weeks of hefty coding and programming. As a fervent user of ClickFunnels myself, I can tell you that the system is impressive beyond measure.
Hello Mark, I absolutely loved this article. It’s very thorough. I wanted to ask in Step 3 that is “Defining the Criteria for Each Stage” in each sub-step if the customer is not responding to sales call we are sending them back to the previous sub-step. In between each sub-step, can we put one more stage where we are approaching the customer one more time through Email or SMS where in we give them a last chance to move forward and if they don’t reply to it, then we put them back in the previous sub-step?
When it comes to marketing and sales models, the internet changed everything. The advent of the internet has led to major shifts in marketing strategy—not entirely upending, but greatly modifying and expanding the original AIDA model. This has given rise to the digital marketing funnel, a method that focuses on brand engagement, education and embracing the non-linear way in which internet-based customers experienced the act of shopping.
When these would-be buyers become interested enough in her products, they request an online demonstration by filling out the form on her landing pages. These requests are routed directly to her salespeople, who, because they’re dealing with warm leads, close roughly 50% of the customers to whom they demo. Molly’s company closes more sales than Norman’s, with fewer salespeople and no time spent on cold calling.
Important: During the keyword research phase of the paid campaign setup, you’ll want to add negative keywords. These stop you from paying for irrelevant ad impressions, or exposure to an unqualified audience. For example, a super broad term like “conversion rate” could be related to money instead of marketing optimization, so you’d want to set “currency” as a negative keyword.
The solution: I offer a comprehensive childbirth class series that is very effective at giving people the skills they need to make informed decisions and to cope with labor. Most people who sign up for my classes desire a natural birth experience and the vast majority of my students get that experience. Too bad I’m not able to help more families off to such a great start because few people are aware my classes exist and of those that are aware, many feel the time commitment is too much or the classes cost too much or they can just take the childbirth classes the hospital offers, which are not nearly as thorough as the ones I offer.

If your new customers are greeted by a thoughtful onboarding process, personal attention, and all the resources they need to use your product successfully, they’re more likely to confirm to themselves that they made the right choice. And when they’re confident, they’re more likely to pass on their satisfaction to others in the form of recommendations and product endorsements. If, on the other hand, your new customers experience disappointment after their purchase, they’re more likely to request refunds, write negative reviews, and recommend that others in their social circles purchase from your competitors.


SOLUTION: Sounds like you have the makings of a story box – we can frame the pipe, the military pins & awards, some photos, and perhaps even a letter or two. Bring everything to the frame shop, we can look at everything, decide which pieces tell the best story, then design a display the honors your grandfather. Having this hanging in your home will also encourage conversations about him and that time.
As your sales reps qualify leads and identify opportunities, they’ll create an opportunity, aka deal in the CRM. Sales managers want to know the value of each deal and total deals by stage to prioritize the team’s efforts on high-value deals. In addition to this data being available in the CRM’s visual sales pipeline, you can also create detailed reports to further analyze deals, and add them to a dashboard to actively monitor their progress.
My solution is we create an online video, get it to page one of Google in their specific niche, helping them with traffic by getting them on page one, as well as placing them on our site and exposing them to our traffic and finally, putting a call to action at the end of the video that offers them gift in exchange for their information (builds list)

Now that leads can be organized and scored in your CRM, the next step for sales reps will be to reach out to the priority leads over phone or email. Tracking conversations—when was the last email or phone conversation, what did you speak, did they read your email—is an advantageous feature to know how to strategically plan your next course of action.

Now your marketing automation funnel is giving you a boost at every stage: It responded within five minutes of their first contact, and that helped get you the chance to make your pitch. Now, after the pitch, you're ready to stay in contact and respond to objections in a friendly, targeted way. (And if they love the pitch, automation can help you stay in close touch until closing.)
The ultimate goal of a marketing funnel is to convert leads into paying customers and move your prospects from evaluation to conversion. It is at this stage that you need to help them decide between yourself and your competitors by demonstrating how your product or service can deal with their circumstances (like the example below). This will help move them to the point where they’ll be able to make an informed purchase decision.
Personally I use plastic funnels wiped clean after each use with a disposable rag from Rags in a Box, stored in a loosely tied grocery bag for each. One for fresh motor oil, one for used motor oil, ATF, PS fluid, gear oil, etc., and one with a long skinny neck for fresh ATF. I carry a second long skinny neck plastic funnel in my truck so I can add any needed fluid cleanly but it hasn't been used yet.
Using activity schedulers is another way to manage prospects through a sales funnel. Activity schedulers allow you to schedule sales activities and incorporate them into your calendar. Doing this helps you focus on prospect engagement activities that are most likely to move them through the sales cycle. They are also a tool to help remember to carry out these activities.
Solution: The Nine Steps to Feng Shui(R) System is the easiest way to learn Feng Shui online. The information is presented clearly and in a sequential, by-the-numbers manner, that is easy to understand and apply. My background as an architect assists me in delivering advice that creates healthy environments where people feel happy, comfortable and safe, and that also look great.
47 percent of ecommerce customers expect page load times of less than two seconds before they consider leaving – 40 percent of users would abandon the site at the third second of waiting, before a performance analytics tool even captures their presence on the site. The average peak load time for conversions is mere 2 seconds – faster than millions of websites out there.
SOLUTION: Sounds like you have the makings of a story box – we can frame the pipe, the military pins & awards, some photos, and perhaps even a letter or two. Bring everything to the frame shop, we can look at everything, decide which pieces tell the best story, then design a display the honors your grandfather. Having this hanging in your home will also encourage conversations about him and that time.
Following your information search — or, sometimes running concurrently with this process — you’ll start comparing the alternatives that your research has uncovered. Again, the time spent in this stage will vary based on the type of purchase being contemplated. Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.”
Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.

PROBLEM: Coaches have heard that digital marketing can help them grow their business and that social media is the IT thing to be doing right now. But they haven’t got the expertise to do it, or the time to figure it out, or the technical aspiration to get involved and try things out for themselves. They are worried they will lose the time and gain nothing. Or they’ve played with it a little and didn’t see any results. Yes others are promoting it so much, how are they missing the trick?
The largest pool of leads is always the least qualified, but every one of them is still a potential customer – one that might shop with one of your competitors if you don’t get them first. So, to maximise your marketing funnel conversions and keep your rivals in check, you also want to guide as many of these potential buyers towards the finishing line as possible.
Important: During the keyword research phase of the paid campaign setup, you’ll want to add negative keywords. These stop you from paying for irrelevant ad impressions, or exposure to an unqualified audience. For example, a super broad term like “conversion rate” could be related to money instead of marketing optimization, so you’d want to set “currency” as a negative keyword.
One quick word of caution, though. With every piece of content you create and every stage of your funnel, you’re generating data. Though all of it is useful to your sales process in some way, it’s easy to get bogged down in data and metrics tracking instead of focusing on the few key performance indicators (KPIs) that will actually give you the information needed to make meaningful improvements.
If they commit they would get me as their coach/ accountability partner and a program that is guaranteed to help them get healthier and lose weight. I also offer monthly challenge groups to where they work with more than one person on FB with the same workout program and are all on the same schedule and focusing on the same goals. I will also be there to hold them accountable , give them tips, and be their cheerleader as needed!
We are a town planning and development company and we help people develop their land. Their big problem for people is knowing whether they should they a property to develop and if they can actually develop what they want and make money. We offer a brief discussion first to understand what they are doing. In our world, we know if something is generally possible, but with local government and 500 page planning schemes, the devil really is in the detail. We offer to our prospective clients a Preliminary Site Report. This confirms what is possible and looks for any issues that might kill the deal or add large hidden expenses. During every conversation I will ask what they expect to pay for the property. If they say $500,000 I will generally say “that a small investment of $550 to confirm that what you want to do is possible is definitely worth it as you don’t want to be left with a half million dollar property that you can’t sell.” I know it sounds a little salesy but as part of our a 10 minute chat, its much more natural. People always agree. I’ve only just changed my discussions about upside, profit and finding hidden expenses, and this new approach is resulting in much better sales.
Dear Derek, Thank you for a great article. However, I am more used to videos and now I see how lazy I am to read :D. I am definitely going to include video in my new website. I am a career coach (12 years of experience in HR) and business consultant (8 years as a business owner). I struggle how to communicate it on my website as these are 2 target groups (employees/business owners.)

For different types of businesses, buyer needs at the problem/need recognition stage would be different. For example, if you’re running a consulting business, then at the very beginning, your clients would realize that they’re having certain problems around your service area – like a high cost per lead (if you’re in marketing), disorganized spending (if you’re in accounting), etc.
Surprisingly, it’s April and I just got off the phone with a Bluehost tech who, firstly, had never heard of http/2 and after doing some research, determined that currently, none of Bluehost’s packages support http/2. I told him I was very surprised since Google is going to be including page speed in its rankings soon and since I am paying for SSL already to avoid being penalized. He did some further research and said it looked like Bluehost will be adding http/2 support but there are other projects ahead of it. He also suggested a look into Cloudflare, which others have suggested in the comments here. So that’s what I’ll be doing.

Hello Mark, I absolutely loved this article. It’s very thorough. I wanted to ask in Step 3 that is “Defining the Criteria for Each Stage” in each sub-step if the customer is not responding to sales call we are sending them back to the previous sub-step. In between each sub-step, can we put one more stage where we are approaching the customer one more time through Email or SMS where in we give them a last chance to move forward and if they don’t reply to it, then we put them back in the previous sub-step?
Most prospects will enter this stage after identifying Norman’s company as a possible alternative and completing the information search process described in Stage 2. However, some customers might be introduced to his brand after completing Stage 2 with his competitors, as in the case of an industry blog running a comparison chart of the different competitors in his space.
For us non-developers, AMP HTML is essentially a modified version of standard HTML, preventing us from creating pages that load slowly. Marketers can sometimes be guilty of designing beautiful pages with crisp, high-res images, parallax elements, and every tracking script under the sun. We love it, but that person looking for the closest place to fix their flat tire? Not so much.
Only 10 percent of the waiting period is defined by the HTML response to browser requests, and the remaining 90 percent of the delay is caused in rendering pages, parsing HTML, executing code scripts and retrieving embedded assets. Website performance overhaul with optimization tools and script tweaks can scrape off sizeable chunks from page load times, but perhaps not as effectively as developing a speed optimized website from scratch. And the latter is more of a marketing strategy, a business decision and slight awareness in avoiding the most common mistakes that can potentially ruin online businesses by killing website performance.
QUOTE: “I guess there are two aspects here when you look at server speed.  On the one hand there’s the kind of perceived speed in the browser, in the time it takes to render a page, and that is something that is definitely a ranking factor, it’s probably not the biggest ranking factor. And usually we try to differentiate between sites that are really slow, and sites that are kind of normal.  So just optimizing on a millisecond basis is not going to affect anything in the search results…. the other part of server speed is more in regards to crawling, so how quickly we can crawl pages from your website, and that’s not directly a ranking factor, but it does affect how quickly we can pick up new and changed content on your site.” John Mueller, Google (2016)
×