Yes! unintentional tangents can cause a lot of issues in design, illustration and art. They can compromise the readability of work, redirect viewer attention elsewhere than intended, cause frustration to the point of just leaving a website, and otherwise cause the creator to essentially be fighting with themselves unnecessarily. If you’re a web designer, some of the reasons you may be struggling to get people to click on CTAs may be because you don’t realize your page is riddled with design tangents that direct your viewer’s attention elsewhere. I can help educate you on how to notice those, get rid of them, or even to use them to your advantage and drive sales and views instead of lose them.
Your success in selling is about getting results and that means getting your products into the hands of more customers. A great salesperson knows how to get the customer's attention and present their product or service in a way that causes the customer to buy. Don’t confuse results with efforts. You don't try to get an appointment -- you either get it or you don't.
The competition to capture the attention of mobile users is even more intense due to slow loading mobile websites and lower visitor patience levels. 60 percent of mobile users expect mobile websites to load within 3 seconds. And on average, 3 in 4 people will abandon a mobile website if it takes any longer than 5 seconds to load, whereas an average mobile takes even longer periods of 6-10 seconds to load.
Consider this: Mobile sites lag behind desktop sites in key engagement metrics such as average time on site, pages per visit, and bounce rate. For retailers, this can be especially costly since 30% of all online shopping purchases now happen on mobile phones. The average U.S. retail mobile site loaded in 6.9 seconds in July 2016, but, according to the most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. And 79% of shoppers who are dissatisfied with site performance say they're less likely to purchase from the same site again.