Let’s say at the top of the funnel you included a place to sign up for a newsletter (and that included a free guide or audio from you when the register) but now weeks have passed and you haven’t sent a single newsletter. Well, friends, you’re dropping the ball. The middle of the funnel is where your customers latch on and get comfortable with you—so don’t let them go! This is where they should understand who you are and why they should invest their time in you.
There are a number of different tools on the market today to help you track these and other metrics, though for most businesses Google Analytics represents the most comprehensive, easy-to-implement solution. Since it’s free, use the service’s funnel tracking tools until you determine that you need something more advanced and then move on to another sales analytics program or a complete marketing automation program.
Email is your best asset here. Targeted email campaigns have been said to generate up to 760% increases in revenue. Email is well-known for getting you the best returns on your investment. By segmenting your mailing list into different customer types, using the information your contacts have provided with, you can target them with specifically relevant email content that will keep them engaging with your business even when they aren’t ready to make a buy. When they are, because they love the support and advice your brand give them, they will come straight to you. With DirectIQ, you can tailor your emails to each segment of your audience according to any metric you have gathered on them. Give customers content that speaks to who they are.
”Back at the beginning, it was pretty much assumed that the web couldn’t do any of this,” Besbris says. Ubl and his team came up with that combination of technologies that made it possible, but it required technology that isn’t really built into the web right now. So Google faced a choice: take the time to try to convince the web standards body to adopt it and browser makers to support it or just go ahead and put it out in the world as a mostly Google-backed project on Google’s own products, primarily search.
Your success in selling is about getting results and that means getting your products into the hands of more customers. A great salesperson knows how to get the customer's attention and present their product or service in a way that causes the customer to buy. Don’t confuse results with efforts. You don't try to get an appointment -- you either get it or you don't.
Solution: My online program, The Working Artist, will give them the nuts and bolts of how to build an art career and teach the secrets of selling art. I’ve spent my career in the art business and understand exactly how it works. I’ve taught artists around the world how to move from starving to thriving. It’s not easy but I truly believe that any artist can succeed, if they are willing to do the work. And that’s why I call my program The Working Artist.
Solution: QueensOfDistraction.com offers online group coaching in a secret, private room headed by me, a national expert in the field of ADHD who, along with other women with ADHD, will help you to get things done in weekly hands on sessions. Members in this pro-active “roll your sleeves up and jump in” group are able to tame the clutter, manage paper, and get things done through assignments and check-ins.
eCommerce is one of the most rapidly evolving areas of sales tax and will be for years to come. We are one of the foremost thought leaders in the field and can help you navigate this tumultuous sea of change. We have services for Amazon sellers as well as those selling on other platforms. We can help you determine where you should register to collect sales tax, perform registrations, do your returns and configure your platforms
With Fasteyepages you don’t need to worry about how your site would look on a tablet, mobile device, or any other device with smaller screens. The templates were developed keeping in mind that customers are using more and more portable devices. These templates are completely mobile responsive and work perfectly on devices of varying screen sizes without fear of losing content or distortion.
Address concerns. When you have a product or service that can change someone’s life, you have to listen and address any doubt or hesitation they might. Listen to your customers' concerns as they consider buying from you. What are your most frequently asked questions? Can you use the feedback to make your product (and also your pitch) even stronger?
By creating AMP, Google blithely walked right into the center of a thicket comprised of developers concerned about the future of the web. Publishers are worried about ceding too much control of their distribution to gigantic tech companies, and all of the above are worried that Google is not so much a steward of the web but rather its nefarious puppet master.
There is a tutorial on the A List Apart website that discussed how to go about creating a completely fluid/scalable website, much like you would have with an old school table but instead built entirely with divs. I had been desperate to try this in a live production site for some time, and the hobo blog provided me with this opportunity. Grab the corner of your browser window and resize the website to watch the elements flow around each other.
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The final stage is closing the opportunity in your pipeline. Your prospect either turns into a customer or simply leaves the pipeline as a lost opportunity. If the deal is won, you move the deal to the won stage in the pipeline and begin onboarding your new customer. Some deals may slip through the cracks for reasons that are beyond the control of your sales techniques, like budget constraints. It is important to keep a record of your lost deals too so you can track the reasons why you lost them, and nurture those prospects in the future to win back their business and relationship.
A customer is made aware of the product through Marketing and advertising campaigns, consumer research and discovery. The awareness is followed by gathering information in some form from him. This process of gathering information is called lead generation and the information is further used in the lead management system to nurture it down the system.
Advocacy (aka, loyalty and evangelism) - This is often one of the most overlooked stages in the marketing funnel. But brands who work to turn their satisfied customers into advocates often score major rewards for their efforts. Satisfied customers can spread the word to a whole new universe of prospects, including their peers, colleagues, family and friends.  
The problem with this change? 2016 was two full years ago, and even though we were all warned to think mobile-first, advertisers forged ahead, bloating our responsive landing pages with massive high-res images, and animations. We were simply shrinking heavy content for small screen sizes. In turn, everyone’s mobile pages loaded turtle-slow (leaving visitors bouncing).
I’ll go straight to point. I “sell” nutritional supplements and mind “food” via two affiliate companies. Yes, I’m not “salesy” and my site’s voice is more to “educating,” “building trust” rather than to “brick-selling!” But after reading your article, I know where I got it ALL WRONG (not that building trust is unimportant) … I did not focus on a TSUNAMI PROBLEM!
As a financial coach, my “perfect financial plan package” includes a 90 minute strategy session to determine what they really want their money to do for them, how they work, and where their behaviors have sabotaged those desires. Followed with a step by step action plan including a list of activities to shift the automatic behaviors that them away from the plan as well as any forms or scripts needed to address immediate sticky situations. This is coupled with 3 months of unlimited e-mail support and 3 follow up accountability sessions to tweak parts of the plan that might not be working and hold my clients accountable to making mature financial decisions that support the life they ultimately want to be living.
It also helps to use the CSS sprite technique where smaller graphics (logo, icons, buttons, etc) are combined into one big file, and then positioned as required via CSS positioning. This reduces HTTP requests, which in turn improves page speed. To make this easier, there are online tools that allow you to upload a file containing combined graphics, and then they output the necessary CSS. SpriteCow is one such tool.

A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer. Sales funnels have been around much longer than web marketing, but the online world is the best thing to ever happen to sales funnels because websites and email marketing make sales funnels easier to build.
Solution: My software, MovieCaptioner, is a fraction of the cost of the leading closed captioning software ($100 as opposed to thousands), and it’s just a 3 step process to caption your videos – load your movie, click the Start button, and type what you hear in the 4 second loop. Once you hit the Return/Enter key, it records the caption and moves on to the next 4 seconds of the movie automatically. When you’re done, there are plenty of export options to choose from depending on how you will be delivering your video.
You can configure the lead scoring rules to match your ideal buyer persona by simply adding or subtracting points for the lead property. For example, if your business is purely local, then for a lead to become your customer the minimum criteria is to be within your service area. Add 20 points. If the lead doesn’t belong to an industry you serve, subtract 10 points. In addition to that, you can also customize scores for email, application and web activity. Bring everything together, and you have a list of hot, warm and cold leads in the sales funnel for your sales reps to focus and close more deals faster.
The second section offers explanations for why humans struggle to think statistically. It begins by documenting a variety of situations in which we either arrive at binary decisions or fail to precisely associate reasonable probabilities with outcomes. Kahneman explains this phenomenon using the theory of heuristics. Kahneman and Tversky originally covered this topic in their landmark 1974 article titled Judgment under Uncertainty: Heuristics and Biases.[6]
Do everything in your power to increase the loading speed of your mobile site. Everyone loves a fast site: we SEOs and search engines, but most importantly, our customers. Firstly, check Google’s PageSpeed Insights tool to see what they advise you to do. Secondly, take a look at the size of your page, as many sites are bloated nowadays. Try to shave off as much as you can by optimizing images, compressing code and loading fewer external scripts and ads. In addition to that, here are five things you can work on:
Most likely, your customer is now at a point of decision. It’s your job to offer them something so valuable they’re compelled to take action right now. One way to do this is through a webinar that ends with a call-to-action. Let’s say your webinar is about “How to Get in Shape.” At the end of the webinar, you might offer a low introductory price for a membership to your online fitness classes. You might also create sales pages or sales emails. How you do this is up to you. The point is to continue offering amazing content to your customers. And, of course, to close the deal with a sale.
To better understand the concept of a sales funnel and just how you can implement it in your own business, let's look at the following image from Shutterstock. On the left side of the image, you see a magnet. That magnet is attracting customers, which happens a number of ways. From blogging to social media to paid ads and everything in between, how the visitors arrive to your website has some impact on the success of your funnel. 
Solution: I provide custom and personalised (not cookie clutter) keyword reports of the very best keywords for your niche – those keywords you can rank for. These are the keywords that will allow you to rank high in Google and make you the most money. These reports help people find their best clients by finding the best search terms/keywords they can use in blog posts, sales page, web pages etc to attract their ideal clients. This includes detailed advice on how to use them and the potential profitability of each keyword.
With the release of PHP 7 came huge performance gains! So big in fact, that it should be a priority over a lot of the small optimizations you might play around with on your WordPress site. The following benchmarks demonstrate significant performance improvements with PHP 7 over its previous iterations. PHP 7 allows the system to execute twice as many requests per second in comparison with the PHP 5.6, at almost half of the latency.

The entire focus should lie on treating the two entities – mobile and desktop – separately, at least from a website design standpoint. Without this strategy, mobile user experience in accessing desktop versions of websites is usually compromised in terms of page load times, usability and functionality. Compromising these core aspects of mobile websites can force online businesses into facing the obvious negative implications including:
Leaders are retiring at alarming rates. Many of them are paralyzed in their ability to address the topic of succession planning. It’s not that they want to inflict damage to the organizations they love by transitioning poorly. It’s that many have no frame of reference for what a healthy succession COULD look like in their context. Consequently, fear sets in and causes organizational paralyses.
You’ll probably still see many companies doing things the old way, but that leads to a huge pile of missed opportunities. Many businesses fail in their marketing efforts by not following good practices like retargeting, automated email marketing, reminding your visitors about abandoned carts‎, leveraging lead gathering forms, A/B testing, using landing pages, or simply diving deeper into social media advertising.

Establishing points of contact with your customer are critical to success. You probably know more than any other business in your area about your specific pool of customers. You have data on their locations, product interests, names, and the possible reasons they may be buying your products. Through email and social media, you can begin to target them more specifically with content that is relevant to only their customer-type.
The penultimate stage of the sales process is working out the fine details and establishing a commitment to the deal. Once the lead is ready to make a purchase, sales reps present proposal, terms of contract, and other agreements to successfully win their business. The outcome of the opportunity may sway either way— win or loss—depending on the prospect’s interests at this stage. Although sales reps set the table for success, when it comes to closing—win rates are quite unpredictable.
According to Google, every day the cyber world sees 99 years of human years wasted due to uncompressed Web content. And although most of the latest Web browsers support content compression capabilities, not every website delivers compressed contents. Visitors to these bandwidth-hogging websites experience insanely slow interactions with Web pages. Primary reasons for this unfavorable (and mostly unintentional) website behavior include misconfigured hosting servers, Web proxies, old or buggy browsers and antivirus software.
These tools use a bunch of browsers to load websites and replicate end-user website experience across disparate geographic locations. Performance bottlenecks are monitored across various elements of the web page under scrutiny including file size, load time, response time and requests pertaining to various website parts (JavaScript, CSS files, HTML, images, etc.).

Whether you need one return a month or three-hundred returns a month we have plans that fit your needs and are priced accordingly. We  file in Canada and we can accommodate foreign entities who do not have a US bank account. We offer full service options that include handling notices, the movement of funds and other additional services to simple return preparation with you reviewing, submitting and paying yourself.


I just watched a video regarding tips to add to the Eweber page. There was too much information that I prefer to read it, too, in order to retain the material. I keep debating in my head as to whether I want to subscribe. My second book is coming out soon. I am afraid that I may get in over my head with adding this and adding that and so forth. Thank you!

Problem: Entrepreneurs are working around the clock, spending their days putting out fires, and running in circles on the hamster wheel and they can’t escape the madness. They end up volunteering their time and not getting paid enough for the value they are bringing. They have maybe hit a plateau in their biz and can’t bust through to the next level.
Thanks Matt, the client attraction stage is the big thing. With relatively low client numbers I’m able nurture and provide relevant & specific information. I look arrange phone or in person meetings. So attracting clients who can identify with a specific or range of personal (to them) challenges which I’m able to demonstrate I can solve is perhaps the primary focus for me at the prospect acquisition point. I hope that makes sense:)
Solution: I’ll be providing an online course that will walk them step-by-step on how to grow abundant organic food all year-round in small gardens. This will take them through the entire gardening year – from creating the garden to harvesting the crops. The course will include multiple short videos, downloadable mp3 audio files and PDF workbooks, links to resources, and private forums to ask questions and share experiences.
The top of the funnel is often where we see inbound marketing at its finest. Our goals might include nudging a few potential customers toward conversion, but the way we go about that is rarely by talking about ourselves. Instead, it's about figuring out what the audience wants and needs to learn about and teaching them those things. If you're doing that well, you're associating feelings of gratitude and respect with your brand—not to mention authority. All the while, you're raising the competence of your readers to a point where the products or services you have to offer are more useful to them. Double win.

The Solution: I work with them to be able to go the places they want, to go to a restaurant without getting completely overwhelmed with panic. I help them be able to live a life not ruled by fear. I will meet them where they are whether it is their home, at my office, online (secure video conferencing and telephone), or out in the community (go to a restaurant together, go driving, etc.).

There are a number of different tools on the market today to help you track these and other metrics, though for most businesses Google Analytics represents the most comprehensive, easy-to-implement solution. Since it’s free, use the service’s funnel tracking tools until you determine that you need something more advanced and then move on to another sales analytics program or a complete marketing automation program.


My solution: I’ll be her turnkey solution. She tells me what she needs, and I let her focus her time and energy on developing that course she wants to sell. I’ll take care of the installation and presentation of all of the widgets she needs to add to her site to make selling her thing possible. She gladly pays me because while she could probably figure it out, she’ll make more money sooner if she pays me to do it.

When I wanted to create my first videos, I filmed them myself (even if it took me 18 hours, and it sure did). When I wanted headshots, I took them myself (I spent 45 minutes figuring out how to do one of those “delayed photos,” and ran into place and “hoped” for the best). When I needed a new web design, a new ebook design, transcriptions of videos, and more, I did ALL OF THAT myself too. And I couldn’t help but think, “it sure would be nice to hire experts to handle all of this for me.”
Similarly, elevators contain mirrors so the passengers keep busy in styling themselves and not thinking about the time spent traveling. This passenger behavior is analogous to that of website visitors in the cyber world. And the same general principle applies for online businesses as well: It is the objective length of wait that defines the experience of waiting.

This ad from Veeam Software has a very specific offer for a very specific audience. You can tell by the low number of views on the video that it’s targeting a small niche rather than a broad segment. Instead of just selling the fear of losing IT data, which would be more general, it is selling a free 30-day trial of an Oracle database backup suite.
The ultimate goal of a marketing funnel is to convert leads into paying customers and move your prospects from evaluation to conversion. It is at this stage that you need to help them decide between yourself and your competitors by demonstrating how your product or service can deal with their circumstances (like the example below). This will help move them to the point where they’ll be able to make an informed purchase decision.
DEFINITELY. I know a blog that’s better than a therapist. In fact, I told my therapist that the blog was better than she was (lol. I do still see the therapist though — she’s good, just not as good!). The blog talks about a specific trauma that I’m going through, and the blogger speaks truth about the situation — MY situation — in a way that nobody else ever has, not even my therapist. Bloggers can be straightforward in a way that therapists can’t. Your therapist is supposed to help YOU figure out what to do, which can take YEARS. A blogger can say, Hey, stranger on the internet, DO THIS NOW. That’s really powerful.
The issue with the PageSpeed Insights report is that, because it’s using data from the Chrome Browser, it doesn’t have enough data to reliably measure smaller sites, so the speed portion of the report is unavailable for those users. Optimization scores are still available, but that’s not enough to allow sites to tell if they have slow pages or not.
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