Solution: My online program, The Working Artist, will give them the nuts and bolts of how to build an art career and teach the secrets of selling art. I’ve spent my career in the art business and understand exactly how it works. I’ve taught artists around the world how to move from starving to thriving. It’s not easy but I truly believe that any artist can succeed, if they are willing to do the work. And that’s why I call my program The Working Artist.
Let’s say at the top of the funnel you included a place to sign up for a newsletter (and that included a free guide or audio from you when the register) but now weeks have passed and you haven’t sent a single newsletter. Well, friends, you’re dropping the ball. The middle of the funnel is where your customers latch on and get comfortable with you—so don’t let them go! This is where they should understand who you are and why they should invest their time in you.
All variations of the marketing funnel begin with awareness. It is at this stage that a lead becomes aware of your brand or your products. It is essential to develop a digital presence, fostering familiarity with your name, so the people who are most likely to buy your products are aware of your authority in the field. As an online business, your exposure strategy should consist of 4 primary tactics, including:
Takeaway: To make sure that your mobile page speed is as fast as possible, confirm that your images are formatted correctly. For example, saving a simple graphic as a JPEG rather than a PNG can cut its file size by more than half. Images should also be compressed and resized. There are advanced optimization techniques for those who want to squeeze as much performance juice from their images as possible.
Expansion (aka, upsell and cross-sell) - Ideally, customers should not only be satisfied with their original purchases, but also become repeat consumers. Marketing campaigns should be built around upselling customers higher-end products and cross-selling them complimentary products. Expanding your relationship with consumers is easier if they view your brand as dependable and as an authority. Your ongoing communications should telegraph this message loudly and clearly.
Google researchers suggest page load times of less than 100 milliseconds give visitors the illusion of instantaneous website response as the visual Sensory memory processor in our brain works in bursts of 100 milliseconds. The memory store clears itself after 0.1 seconds as photoreceptor cells in the eyes transmit more information to the Occipital lobe.

Solution: My software, MovieCaptioner, is a fraction of the cost of the leading closed captioning software ($100 as opposed to thousands), and it’s just a 3 step process to caption your videos – load your movie, click the Start button, and type what you hear in the 4 second loop. Once you hit the Return/Enter key, it records the caption and moves on to the next 4 seconds of the movie automatically. When you’re done, there are plenty of export options to choose from depending on how you will be delivering your video.


The entire focus should lie on treating the two entities – mobile and desktop – separately, at least from a website design standpoint. Without this strategy, mobile user experience in accessing desktop versions of websites is usually compromised in terms of page load times, usability and functionality. Compromising these core aspects of mobile websites can force online businesses into facing the obvious negative implications including:
In my case the problem I focus on wellness. More specifically, I work with people who want to feel good and to do it without excessive dependence on medication. I used to be that overly medicated person before I learned new habits that helped me wean off my medication, so I feel a lot of empathy for others suffering from similar conditions and I offer solutions. Right now I offer personal coaching and I teach cooking classes in person or online. I am currently building an online curriculum that includes Skype consultations and a community forum. The online classes make it available to more people who would like to learn the information at their own pace and from anywhere. The personal coaching I received was paramount to my success and it empowered me to keep going and to learn more and to feel more in charge of my personal health. That’s what I offer others through coaching and classes. I’m slowly building a following on my website and different social media platforms. I really want to build a community that feels supported and that supports each other. I appreciate this article and have taken notes going forward.

Problem: B2B service businesses suffer from a feast / famine cashflow cycles mainly because they’re unable to generate a consistent flow of quality leads. One business owner told me he couldn’t sleep most nights because he was always worried about where his next “big client” would come from and if he’d be able to make payroll. Every day was different, there was no consistency and growth seemed impossible, like he was always “running in place.” He had little budget if any to invest paid ads, so that wasn’t an option.

Depending on your business and industry, you could have 1,000 prospects at the top of your funnel. However, towards the end of your funnel, you may have 25 prospects. While these 25 prospects are more likely to convert than the ones at the top of the sales funnel, at the very end, there may only be five customers who’ve made a purchase and only two that are repeat customers.
The penultimate stage of the sales process is working out the fine details and establishing a commitment to the deal. Once the lead is ready to make a purchase, sales reps present proposal, terms of contract, and other agreements to successfully win their business. The outcome of the opportunity may sway either way— win or loss—depending on the prospect’s interests at this stage. Although sales reps set the table for success, when it comes to closing—win rates are quite unpredictable.
Regardless of what Google’s engineers think, outside of Mountain View, AMP is associated much more strongly with Google than it is with the web — even though it’s been adopted by Bing, Twitter, Baidu, and others. Part of the problem is that AMP was Google’s reaction to Facebook and Apple, so it fell into the easy thought bucket of “proprietary article formats.” But most of it is that Google is huge and has pushed AMP in a big way with its biggest product: search. Publishers that support AMP show up in Google’s top stories carousel, which means a flood of traffic. It’s a huge incentive to support AMP.

A marketer focuses to tap the entire set of potential customers in the beginning. This involves making them aware of the product by the use of effective advertising, marketing, public relations, and other communication strategies. Awareness is followed by generating a lead by acquiring customer information in some sort. This information is then pulled into a  lead management system to nurture further down the funnel.


The Solution: I work with them to be able to go the places they want, to go to a restaurant without getting completely overwhelmed with panic. I help them be able to live a life not ruled by fear. I will meet them where they are whether it is their home, at my office, online (secure video conferencing and telephone), or out in the community (go to a restaurant together, go driving, etc.).
Jill Konrath is an in-demand speaker at sales conferences and kickoff meetings. Her previous books include Selling to Big Companies (one of Fortune's "Must Reads" for sellers), SNAP Selling, and Agile Selling. Wth over a quarter of a million LinkedIn followers and well over one hundred thousand blog readers, her fresh strategies make a global impact.
Thanks for the article Derek. I keep receiving the emails in my inbox and keep telling myself to go back and read them when I get the time, and I’m glad I finally just made the time to go back. I like your advice about approaching the problem first, otherwise you might be targeting the wrong people and missing out on those who really do want your help.
This early model has been modified by marketing consultants and academics to cater to the modern customer and is now referred to in marketing as the purchase funnel or buying funnel. Many different business-to-consumer purchase models exist in marketing today, but it is generally accepted that the modern business-to-business purchase funnel has more stages,[3] considers repurchase intent and takes into account new technologies and changes in consumer purchase behavior. [4] [5] As a model, the buying funnel has been validated in a variety of domains, including searching,[6] keyword advertising,[7] and lead generation[8] but also modified to include previously unconsidered steps and metrics such as outbound sales and internet impressions.[9]

This is the art of caching smaller elements of non-cacheable dynamic website content. When Web pages containing static and/or dynamic content are loaded, hosting servers process PHP code and query MySQL databases to fetch the requested content. These time-and-resource consuming processes are circumvented by delivering the desired output stored as a cached copy.

A marketing funnel with social networking helps your business become the first item a customer sees when searching for a product online. At the top of the marketing funnel, you accumulate "followers" across all online social platforms. Next in the marketing funnel, you could talk to 20 of your top customers and monitor their social conversations to become aware of opinions about your brand. As you optimize your business on search engines, customers see your business first when searching for your product, which may trigger a sale at the end of the funnel.
QUOTE: “It’s clear from our test that the speed of our website affects both of these revenue streams, over the short term, to the tune of hundreds of thousands of pounds, and in the long-term millions. The speed of the site negatively impacts a user’s session depth, no matter how small the delay. Slow sites also have a detrimental effect on the number of articles people read. Largely, the slower the site, the greater the effect. The data suggests, both in terms of user experience and financial impact, that there are clear and highly valued benefits in making the site even faster. From this research we’ve chosen to invest even more time in making every aspect of the new FT.com website even faster over the coming months.” FORBES
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