Shared hosting providers running thousands of websites on single Apache servers fail to deliver high performance even when the website is well-designed with a clean and speed-optimized code. Performance issues intensify during peak load times when insufficient server computing power fails to process website download requests efficiently. Monitoring server CPU load enables hosting companies and IT staff running locally hosted websites to keep a check on back-end hardware capabilities in handling unpredictable web traffic deluge.
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Unfortunately, not everyone who makes it through the first few stages of his funnel will be a good fit. As an example, a prospect might complete stages 1-3, but not have the financial resources available to complete the purchase. Or a lead might be enthusiastic about the product, but not the decision-maker in his or her organization. While the content pieces Norman has created will be helpful in educating all prospective customers and moving them through the different stages of the funnel, Norman needs to familiarize himself with and implement two concepts:
That’s not to say that everybody should just trust Google completely to have the open web’s best interests at heart. The company certainly benefits more than its competitors from a strong and vibrant web and is so influential over the web that it sometimes looks like domination. Google could stand to be a little more cognizant of those realities when it talks about the web.
The ABM strategy begins with identifying and targeting best-fit accounts. Marketers then serve personalized messaging to all of the decision-makers at the accounts. The idea is based on the notion that individuals rarely make purchasing decisions on their own anymore. Instead, a team of often seven to 20 people are involved in the decision-making process. This means marketers have to reach all the decision makers within a particular company. To support this approach, marketers have identified five stages in the ABM model:
Problem; You’ve got boring, poorly edited, non- SEO copy all over your website that isn’t bringing in any customers and is making you look unprofessional to every potential customer that stumbles by your site. Maybe you wrote it yourself, but you have no idea what you’re doing- or even worse, maybe you got screwed by an unqualified and inexperienced writer- whose services you paid through the nose for!
In fact, more than 80 percent of people look for recommendations before purchasing a product, according to research by Business 2 Community. And Nielsen reports that 84% of people trust the recommendations of friends and family over marketing campaigns. That makes personal referrals the highest ranked source for trustworthiness when it comes to making a purchase.
There are still opportunities to upsell your offer or to sell more items (if you’re running an ecommerce business). In case you’re selling a month-to-month service, this is the part where you could try to nudge the customer to pre-pay for the whole year with a discounted price. For service-oriented business models, this is the part where you make your high paying offer.
Google also has a great page with plenty of tools for the web developer serious about improving website load times. I will no doubt introduce some new things over time that will increase my download times again, but I will be sure to keep an eye on things. I’m sure there are a few other things we could do to increase the download speed of our pages, but that will do for now.
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Men often have a hard time finding jewelry that’s masculine, not to mention rugged enough to stand up to the elements and resist wear and tear. My nautical shackle bracelets are made from actual sailing hardware. I use triple braided polyester rope that is finished off with whipped ends from waxed sail thread. A stainless steel bow shackle completes the look. These won’t rust, and they can be worn at the beach, while sailing, playing sports and more, without needing to take them off first.
Thanks Matt, the client attraction stage is the big thing. With relatively low client numbers I’m able nurture and provide relevant & specific information. I look arrange phone or in person meetings. So attracting clients who can identify with a specific or range of personal (to them) challenges which I’m able to demonstrate I can solve is perhaps the primary focus for me at the prospect acquisition point. I hope that makes sense:)
Developing a great website takes great work. Leading online businesses leverage industry-proven experience, supernatural web development skills and a killer web hosting service to develop websites boasting top-notch performance figures and user experience. But for those who miss this starting point in their pursuit of speed-optimized websites, employing a minimalistic approach in executing simple DIY page speed optimization tactics works (almost) well enough to patch slow websites.
When it comes to marketing and sales models, the internet changed everything. The advent of the internet has led to major shifts in marketing strategy—not entirely upending, but greatly modifying and expanding the original AIDA model. This has given rise to the digital marketing funnel, a method that focuses on brand engagement, education and embracing the non-linear way in which internet-based customers experienced the act of shopping.
At the top of a marketing funnel, you have many potential leads. As your customers move from gaining awareness of your brand to considering a purchase, to making their final decision to buy or not, the number of potential leads decreases. The likelihood of these leads continuing all the way to the checkout is higher, as they have already committed to the initial stages of their decision.
Establishing points of contact with your customer are critical to success. You probably know more than any other business in your area about your specific pool of customers. You have data on their locations, product interests, names, and the possible reasons they may be buying your products. Through email and social media, you can begin to target them more specifically with content that is relevant to only their customer-type.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
Of course, regardless of how they enter into your funnel, your goal as a marketer is to move them through the multiple stages that will take them from prospect to buyer. And once they're aware of you, you need to build their interest. To do this, you need to establish a relationship with the customer. You might have enticed them with a great offer (lead magnet) to grab their email address, but actually moving them through the funnel is a far greater challenge.
The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers’ pet-hates, the research revealed. Akamai consulted a group who shopped regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers – who have been buying online for more than two years or who spend more than $1,500 (£788) a year online – ranked page-loading time as a priority. Akamai claims that one-third of those questioned abandon sites that take time to load is hard to navigate or take too long to handle the checkout process.