Depending on your business and industry, you could have 1,000 prospects at the top of your funnel. However, towards the end of your funnel, you may have 25 prospects. While these 25 prospects are more likely to convert than the ones at the top of the sales funnel, at the very end, there may only be five customers who’ve made a purchase and only two that are repeat customers.
In 2001 S&S Concepts, Inc. redefined funnels with the revolutionary Fast Funnel® disposable funnel. Since then, over a million Fast Funnels have made pouring tasks cleaner and easier. Fast Funnel has been used in countless applications from the laboratory to the home garage. Our reputation for quality and innovation is why some of the best brands in the world trust putting their name on Fast Funnel.

To do this, go back to your list of interactions, which are all assigned to the most relevant stage of the buying process. What you need now is a system capable of detecting these interactions and then assigning them to segmentation lists. This will allow you to target users on each list with campaigns relevant to their place along the buying journey.


Martial arts–regardless of what they say–usually don’t actually teach you how to fight/defend yourself very well. Most are focused on sport fighting or tradition–which is fine but then they all claim “effective self defense”. I have a lot of martial artist and a boxer friend who all spent several hundred dollars and months on training and still froze during real muggings (the reason is because of forming state cues that can’t be done during real combat and ignoring what adrenaline does to your body).

THE BIG PROBLEM: I focus on professional golfers (all levels) who have the skills, ability and talent, do well in practice, but can’t consistently play their best, under pressure, in competition. That’s a problem with their mental game. The pain they feel is they aren’t living up to their potential, can’t play on (or stay on) the PGA Tours, and aren’t having the career they believe is inside of them (and with time, it’s slipping away).


The metaphor of the funnel is used because people drop away at each stage of a long sales process: for example, many of your unqualified prospects may have existing suppliers with whom they're very satisfied. Others may have needs which other competitors are better-placed to satisfy. Still, others may love your products, but not have the budget to buy them.
Make the Sale. No one likes filling in forms. The more information you have about your customers, the more precisely you can retarget them for later sales, yes. But this info can always be collected at a later stage. The most important thing you can do once your buyer clicks to check out is to make your payment gateway form as quick, comfortable, and painless as possible. This means not asking for too much information, providing a multiplicity of options for common (Visa/Mastercard) as well as alternative payment preferences (such as Paypal and Bitcoin).
a) Logo development & Business Consulting: A business without a brand is just another “someone” out there. Put a face to the business and bring it to life with a well designed business logo. Consulting at a fixed rate for small business start-ups (Costs are on par with the government subsidy for small businesses but more detailed and less paperwork).
On MailChimp’s pricing page, the focus is on getting you signed up for free, with an email, username, and password. They want to get you up and running and start using the product as soon as possible. They hope you will help them market themselves by using their products and spreading MailChimp further. Email marketing is often a one-too-many communication platform. The more you use it, the more likely you are to upgrade.
I haven’t really moved toward any monetization as of yet, I’ve been more focused on building a community/list, but I see potential for a membership group, maybe an e-course or two down the road for more mechanical stuff (how to build a website, etc.) and I’d love to have a couple ebooks focusing on the areas of personal finance or personal development. I could start with simple amazon affiliate links to some of the books that have already helped me out a ton as well.
Remove obstacles from your buyer’s path to a purchase. Anything you can do to remove steps from your buyer’s journey to making a buy can help. If you require customers to create an account when they make a purchase with you, are you sending them away because they “already have an account with Amazon” so it’s quicker? Removing this requirement, or offering one-click signup to users through their social media accounts can both increase the percentage of customers that make a purchase with your site.
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The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers’ pet-hates, the research revealed. Akamai consulted a group who shopped regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers – who have been buying online for more than two years or who spend more than $1,500 (£788) a year online – ranked page-loading time as a priority. Akamai claims that one-third of those questioned abandon sites that take time to load is hard to navigate or take too long to handle the checkout process.

THE BIG PROBLEM: I focus on professional golfers (all levels) who have the skills, ability and talent, do well in practice, but can’t consistently play their best, under pressure, in competition. That’s a problem with their mental game. The pain they feel is they aren’t living up to their potential, can’t play on (or stay on) the PGA Tours, and aren’t having the career they believe is inside of them (and with time, it’s slipping away).


Designers, illustrators and fine artists galore have issues with tangents and other compositional blunders in their work. A tangent is a broad term for a large group of unintentional mistakes based in visual composition, like tension points, closed corners, halved shapes, and more. I am writing an ebook on tangents, what they are, how to avoid or utilize them, and will also be starting to educate people on my blog shortly.
Mailing List: It is essential to ask buyers to sign up to your mailing list when they do make a purchase. And it is crucial to make sure you offer them a good incentive for doing so. Give a free gift or a discount to everyone who signs up during checkout. Ensure you tell them the value they will gain from doing so. If you are going to send them regular content covering various topics, make this clear, and explain how they could benefit from the type of content you will send them. At DirectIQ we provide a variety of ready-made templates for sending weekly newsletters and marketing emails to your customers to ensure they are consistently engaged by your brand.
The idea of using a funnel as a metaphor for Sales & Marketing processes in business really stems from the classic Marketing concept, AIDA. Attention, Interest, Desire, Action. These 4 elements generally describe how you build customer relationships, but they can also describe lots of other things too (like how to structure a really good sales letter or sales pitch).

For example, an ecommerce site might model their visitors in a funnel, and identify that there is a large dropoff in users between visiting the shopping cart and actually completing the transaction. Using this data, the company can then form hypothesis as to why this is the case and test ideas for improving conversion rate, such as reducing form fields, establishing trust with seals, or offering limited time offers.
Issues: My potential customers only cover one state (since state regs differ from one state to another, and I am licensed in my state), far less than the whole world, so limited potential. Also, some inservices (but not all) are provided for free by pharmacies, who offer their inservices free of charge in exchange for the facility using them to supply meds for their residents.
Takeaway: To make sure that your mobile page speed is as fast as possible, confirm that your images are formatted correctly. For example, saving a simple graphic as a JPEG rather than a PNG can cut its file size by more than half. Images should also be compressed and resized. There are advanced optimization techniques for those who want to squeeze as much performance juice from their images as possible.
The marketing funnel concept can impact your business to generate sales in a controlled system. The funnel attracts prospects by consumer psychology, on-line incentives, social networking or other marketing mix. Prospects are drawn through the funnel under various stages of relationship development and brand awareness. The marketing concept turns prospects to a target audience to generate a sale.

Our founder spent the better part of the last decade with Peisner Johnson & Company, LLP a CPA firm that focuses exclusively on state taxes. While there, he became one of the country's leading authorities for state tax issues like nexus, drop shipping, eCommerce, and service providers. He assisted many other clients in many industries. He is a frequent speaker having been requested to speak at events all across the country and is often interviewed and quoted by major publications. He is a prolific writer and regularly presents on his own and other's webinars. Mike has a support team second to none, but we are always looking to add outstanding individuals who can complement or add to our our existing array of services.


Interest: Interest and information both start with the letter “I.” This is the stage at which customers are actively seeking, or interested in, information to help them solve their problem. As they move through the sales funnel from recognizing or drawing attention to the problem, their interest is sparked in a solution. They need information to move into the next phase.

At the top of the funnel, no one knows who you are — sure, maybe your mom and a few potential customers know you, but the point of this stage is to get your name out there. You want to create buzz around your product or simply credibility around your brand. This is where you want to spend some time thinking about your personal brand. I’ve helped countless entrepreneurs go from bland to brand on the Internet, and let me tell you, it’s a game of followers, social media influence, and massive online publishing (be it articles like this one and otherwise). Some have even brought on our publicist as a way to get TV placements.
Important: During the keyword research phase of the paid campaign setup, you’ll want to add negative keywords. These stop you from paying for irrelevant ad impressions, or exposure to an unqualified audience. For example, a super broad term like “conversion rate” could be related to money instead of marketing optimization, so you’d want to set “currency” as a negative keyword.
QUOTE: ‘For every 100ms decrease in homepage load speed, Mobify’s customer base saw a 1.11% lift in session based conversion, amounting to an average annual revenue increase of $376,789. Similarly, for every 100ms decrease in checkout page load speed, Mobify’s customers saw a 1.55% lift* in session based conversion, amounting to an average annual revenue increase of $526,147′  (from wpostats)
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