Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle.
Make the Sale. No one likes filling in forms. The more information you have about your customers, the more precisely you can retarget them for later sales, yes. But this info can always be collected at a later stage. The most important thing you can do once your buyer clicks to check out is to make your payment gateway form as quick, comfortable, and painless as possible. This means not asking for too much information, providing a multiplicity of options for common (Visa/Mastercard) as well as alternative payment preferences (such as Paypal and Bitcoin).
Measure your most effective TOFU content with first-touch attribution. One of the key takeaways of Rand Fishkin’s video on marketing funnels is that you should set up first touch attribution at a bare minimum. First touch gives you a clear picture of the top of the funnel by assigning the sale’s credit to the first interaction a lead had with your company. You know what’s bringing in visitors, so you can optimize for demand generation.
I haven’t really moved toward any monetization as of yet, I’ve been more focused on building a community/list, but I see potential for a membership group, maybe an e-course or two down the road for more mechanical stuff (how to build a website, etc.) and I’d love to have a couple ebooks focusing on the areas of personal finance or personal development. I could start with simple amazon affiliate links to some of the books that have already helped me out a ton as well.
The first stage in setting up sales funnel reporting is to understand your sales process fully (perhaps using a technique like flowcharting). While sales processes are often quite similar from company-to-company, there can be points of difference depending, for example, on the size of the order and the consequences to the client of making the wrong purchase decision.
10 “Cheat sheets” that detail exactly how to fight like a spy (or better than a black belt–still settling on names) and get the Unconditional Confidence that comes from being truly dangerous. Ideally working as supplements to past training but able to stand alone for the select few willing to put the work in (from what I see, select VERY few as it’s a ton of work) and teach themselves.
I don’t believe #8 is true. What defines what is above or below the fold. Website designers nowadays cannot control where the fold falls on visitor’s screen.s People have different size monitors, different resolution, different browsers. On top of that and not everyone keeps their browsers maximized. Add to that mobile devices. Content will shift based on the above and there’s never a definite answer of what’s above the fold.
Some people don’t want to take the “easy way out” of giving gifts by giving cash or buying something from a registry. They want a gift that is unique, thoughtful, meaningful, memorable, desirable – something that will be admired for its originality and thoughtfulness. Something that demonstrates the giver understands the meaning of the celebration and wants to show the recipients they have put some thought into it. So I show them how to give a high-touch gift in a high tech world – something unique and handmade, combining my artistic vision with my background in invitation design – to create keepsakes for life milestone occasions that reflect the spirit of the occasion and the people being celebrated. Every time the recipient looks at one of my keepsake collages, it connects them to the joyous memory of their milestone celebration in a completely personalized way.
Content like quizzes, calculators and assessments are super-effective at engaging leads. So much so that interactive content generates 4-5x more page views than static content. Why? Because it creates a two-way dialogue with your reader, instead of a one-way monologue. In a world drowning in content, this is very important as lead generation cannot occur without first engaging your audience.
Besbris saw things the same way: “The trend in the industry at the time was the simple way of solving these problems, where you guaranteed that you could control the experience … but that comes at the cost of the web.” So Google’s solution was AMP, a framework that was designed to make the web as good as those platforms so that the web would actually have a shot at competing with Apple and Facebook.
An increasingly common practice for marketing, sales, and customer service and experience managers is to “flip the funnel” into a customer experience funnel. This funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation. Here’s our diagram of the customer experience funnel:
Google researchers suggest page load times of less than 100 milliseconds give visitors the illusion of instantaneous website response as the visual Sensory memory processor in our brain works in bursts of 100 milliseconds. The memory store clears itself after 0.1 seconds as photoreceptor cells in the eyes transmit more information to the Occipital lobe.
Middle of the funnel (MOFU). Following the information search, buyers start comparing the alternatives the research uncovered. The time spent in this stage will vary significantly depending on the conversion value. High-ticket purchases with multiple stakeholders involved in the decision making process will spend a lot of time here. The buyer evaluates tools and clicks on the paid search ads for those products. Common searches include things like “Company X vs Company Y” or “Compay Z review”.
By leveraging the demand for information, advice, and guidance in your area of expertise, you can begin to establish your business at the forefront of its industry. Drop subtle hints, benefits, and descriptions of the type of products you sell in each piece of content you create and distribute. Help customers to add to the basic knowledge that you exist, by learning what type of business you are.
This ad from Veeam Software has a very specific offer for a very specific audience. You can tell by the low number of views on the video that it’s targeting a small niche rather than a broad segment. Instead of just selling the fear of losing IT data, which would be more general, it is selling a free 30-day trial of an Oracle database backup suite.
Solution: The Nine Steps to Feng Shui(R) System is the easiest way to learn Feng Shui online. The information is presented clearly and in a sequential, by-the-numbers manner, that is easy to understand and apply. My background as an architect assists me in delivering advice that creates healthy environments where people feel happy, comfortable and safe, and that also look great.
Self-help is a giant niche and getting bigger. Would it be easier if you described exactly who you helped best? Then your ideal audience would see themselves more quickly, like: We help single women ages 30 to 40, who work 50+ hour weeks, try to get to the gym, volunteer their time and have a social life. And don’t have time/budget to get to a therapist.
DEFINITELY. I know a blog that’s better than a therapist. In fact, I told my therapist that the blog was better than she was (lol. I do still see the therapist though — she’s good, just not as good!). The blog talks about a specific trauma that I’m going through, and the blogger speaks truth about the situation — MY situation — in a way that nobody else ever has, not even my therapist. Bloggers can be straightforward in a way that therapists can’t. Your therapist is supposed to help YOU figure out what to do, which can take YEARS. A blogger can say, Hey, stranger on the internet, DO THIS NOW. That’s really powerful.
There are email warming sequences that include things like personalized value-driven stories, tutorials and even soft pushes to webinars, and of course product suggestions that happen over days or even weeks. The truth is that most prospects won't buy from your website at first glance, especially if they're only just becoming aware of you today. It takes time. Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and "touches" that occur through several stages.
Men often have a hard time finding jewelry that’s masculine, not to mention rugged enough to stand up to the elements and resist wear and tear. My nautical shackle bracelets are made from actual sailing hardware. I use triple braided polyester rope that is finished off with whipped ends from waxed sail thread. A stainless steel bow shackle completes the look. These won’t rust, and they can be worn at the beach, while sailing, playing sports and more, without needing to take them off first.
I hear and see so many women who don’t take time to exercise or take care of themselves, because they’re too busy, they’ve got kids, and life just gets in the way. I solve that problem by helping them build a personal yoga practice that 1) gets them moving, 2) clears their mind/increase calm, and 3) prompts healthy habits overall. All this with bit sized yoga sessions and coaching to eliminate time and energy sucks. Cause ain’t nobody got time for that!
The problem with this change? 2016 was two full years ago, and even though we were all warned to think mobile-first, advertisers forged ahead, bloating our responsive landing pages with massive high-res images, and animations. We were simply shrinking heavy content for small screen sizes. In turn, everyone’s mobile pages loaded turtle-slow (leaving visitors bouncing).
Websites with non-functional multimedia content take excessive client-server communication cycles to reach requesting browsers, ultimately deteriorating website performance. It is, however, up to website owners to ensure streamlined serviceability across all browser platforms, device form factors and geographic locations as government policies and browser compatibility potentially changes over time, and most often, unpredictability as well.
Businesses built around one or two customers that aren’t looking expand should focus on building out the loyalty phase of the sales funnel. However, a CRM is best for managing the customer’s journey for businesses that want to create the best possible experience during each stage of the process in order to increase your number of sales, as they provide tools to help you automate and scale your sales funnel activities.
Once an MQL has been identified, it can be passed on to the sales team for future follow-up. Salespeople can then further qualify the lead by measuring two things: interest and fit. Interest, as you might expect, refers to how invested the prospect is in moving forward with your company’s type of solution. Fit refers to how closely the lead matches your company’s definition of an ideal buyer.
Their homepage has an interesting graphic. It’s the first step of the sales funnel. A branding line similar to Mint.com’s, MailChimp’s slogan Being yourself makes all the difference really has nothing to do with the tool. That might be a good thing. It’s aspirational marketing not unlike Grasshopper above. It’s about identity, freedom, and self-expression — ideas that are bigger than a product.
By now, your customers trust you (as they should!). They’ve received all the benefits from the top of the funnel (the freebie they registered for on your website), and the middle of the funnel (be it emails with great content from you or otherwise), and they have some sense of who you are as a person. This is where you ask for the sale (hello, bottom of your funnel!). You want to continue to engage, of course, but you also want to offer something of even more value to your customers.
However, what Brunson cleverly conceived with ClickFunnels is to create a SaaS that can integrate with the world's most popular platforms and virtually anyone can quietly launch a funnel in hours as opposed to weeks of hefty coding and programming. As a fervent user of ClickFunnels myself, I can tell you that the system is impressive beyond measure.
For us non-developers, AMP HTML is essentially a modified version of standard HTML, preventing us from creating pages that load slowly. Marketers can sometimes be guilty of designing beautiful pages with crisp, high-res images, parallax elements, and every tracking script under the sun. We love it, but that person looking for the closest place to fix their flat tire? Not so much.
At this point, Norman has a great marketing campaign outlined. But in order for it to be truly effective, he needs to take things one step further by determining how leads will be qualified throughout the process. Adding in this extra element will allow him to better utilize his salespeople by bringing them into the sales process only when qualified prospective customers are identified.
There's a really fun example of this type of content at a chocolate factory here in Seattle called Theo. They sell chocolate (in a great many varieties), but they're perhaps better known for their factory tour, during which they teach people about where chocolate comes from, how it's grown, and how the beans from the odd-shaped cocoa pod are converted into the chocolate bars we all know. Visitors leave feeling like they've become relative experts, and from that point forward, they think of the Theo brand as one that not only knows exactly what it's doing, but is also quite generous with that information and is just as concerned with developing an appreciation for chocolate as it is with simply selling it (it doesn't hurt that they're also quite generous with samples). Those feelings go quite a long way toward creating the brand loyalty we're all striving for.
All variations of the marketing funnel begin with awareness. It is at this stage that a lead becomes aware of your brand or your products. It is essential to develop a digital presence, fostering familiarity with your name, so the people who are most likely to buy your products are aware of your authority in the field. As an online business, your exposure strategy should consist of 4 primary tactics, including:
QUOTE: “I guess there are two aspects here when you look at server speed. On the one hand there’s the kind of perceived speed in the browser, in the time it takes to render a page, and that is something that is definitely a ranking factor, it’s probably not the biggest ranking factor. And usually we try to differentiate between sites that are really slow, and sites that are kind of normal. So just optimizing on a millisecond basis is not going to affect anything in the search results…. the other part of server speed is more in regards to crawling, so how quickly we can crawl pages from your website, and that’s not directly a ranking factor, but it does affect how quickly we can pick up new and changed content on your site.” John Mueller, Google (2016)