Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?

This section of the book is dedicated to the undue confidence in what the mind believes it knows. It suggests that people often overestimate how much they understand about the world and underestimate the role of chance in particular. This is related to the excessive certainty of hindsight, when an event appears to be understood after it has occurred or developed. Kahneman's views on overconfidence are influenced by Nassim Nicholas Taleb.[10]
QUOTE: “I guess there are two aspects here when you look at server speed.  On the one hand there’s the kind of perceived speed in the browser, in the time it takes to render a page, and that is something that is definitely a ranking factor, it’s probably not the biggest ranking factor. And usually we try to differentiate between sites that are really slow, and sites that are kind of normal.  So just optimizing on a millisecond basis is not going to affect anything in the search results…. the other part of server speed is more in regards to crawling, so how quickly we can crawl pages from your website, and that’s not directly a ranking factor, but it does affect how quickly we can pick up new and changed content on your site.” John Mueller, Google (2016)
We know that the speed of a mobile site can win—or lose—a shopper. To find out more about the nuances of mobile site performance, we partnered with SOASTA, a leading performance and analytics company. Rather than rely on old-school research methods, we used machine learning—an approach that uses an algorithm to identify correlations within a large data set to then make predictions for new data sets.

The aptly named Gap of Death, the interval between expected page load time of under 2 seconds and average site load time of 5 seconds expands or contracts due to surprisingly neglected website optimization tactics and business decisions. Contrary to the popular sentiment, speed optimization is ideally implemented across all stages of website development, and not just after building the entire site, which is only when website owners realize the need to push for website performance optimization.
The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers’ pet-hates, the research revealed. Akamai consulted a group who shopped regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers – who have been buying online for more than two years or who spend more than $1,500 (£788) a year online – ranked page-loading time as a priority. Akamai claims that one-third of those questioned abandon sites that take time to load is hard to navigate or take too long to handle the checkout process.

Clearly, the idea was genius and never died—it just took on new forms over the years as the marketing universe changed. The early model has been modified over the past decades by marketing consultants and academics to cater to the changing marketplace. Several variations on the theme have been created to accommodate the emerging modes of marketing—especially, digital marketing.
Personally I use plastic funnels wiped clean after each use with a disposable rag from Rags in a Box, stored in a loosely tied grocery bag for each. One for fresh motor oil, one for used motor oil, ATF, PS fluid, gear oil, etc., and one with a long skinny neck for fresh ATF. I carry a second long skinny neck plastic funnel in my truck so I can add any needed fluid cleanly but it hasn't been used yet.
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{"id":1304710053996,"title":"Honda CR 500 1985-1988 5 Piece Samco Sport Silicone Radiator Coolant Hose Kit","handle":"honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit","description":"\u003cp\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cstrong\u003eHonda CR 500 1985 \u0026gt; 1988 5 Piece Samco Sport Silicone Cooling Hoses\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cspan\u003eThis is a high performance product which replaces your standard factory rubber hoses to a high quality Samco Sport silicone hose kit.\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cspan\u003eHandmade in the UK and comes with a Lifetime Warranty ensuring you have the highest quality cooling products fitted to your motorcycle.\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cspan\u003eHose kits are usually stocked in blue and red.\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cspan\u003ePlease allow 3-4 weeks for delivery on all special order non-stock colours.\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cspan\u003eMatching Samco Sport stainless steel hose clamp kit also available.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"product-section_title\"\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eSpecification\u003c\/a\u003e\u003c\/h3\u003e\n\u003ctable class=\"table table-bordered\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cstrong\u003eBike Model Info\u003c\/strong\u003e\u003c\/a\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eModel\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eCR\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eManufacturer\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eHonda\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eBike Type\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eDirt Bike\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eEngine Size\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e500\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eEngine Type\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e2 Stroke\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eYear\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e1985\/1986\/1987\/1987\/1988\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cstrong\u003eGuarantee\u003c\/strong\u003e\u003c\/a\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eLifetime\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eLtd Lifetime Guarantee\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cstrong\u003eHose Kit Feature\u003c\/strong\u003e\u003c\/a\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eKit Design Type\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eOEM\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cstrong\u003eHose Suitable For\u003c\/strong\u003e\u003c\/a\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eWater\/Air\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eIf you require for alternative application please ask as special\/bespoke builds available.\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2018-06-13T14:44:10-07:00","created_at":"2018-06-13T14:45:52-07:00","vendor":"ziptyracing","type":"Accessories","tags":["Honda","Hosing","New Products","RADIATOR GUARDS \u0026 HOSE FITTINGS"],"price":20095,"price_min":20095,"price_max":20095,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":12155542012012,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"HON-40","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Honda CR 500 1985-1988 5 Piece Samco Sport Silicone Radiator Coolant Hose Kit","public_title":null,"options":["Default Title"],"price":20095,"weight":907,"compare_at_price":null,"inventory_quantity":1,"inventory_management":null,"inventory_policy":"deny","barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/HON-40-CR-500-R-Samco-silic-800x800.jpg?v=1528926354","\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/HON-40-800x800.jpg?v=1528926355","\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/SamcoSportHoseColours-800x800.jpg?v=1528926356"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/HON-40-CR-500-R-Samco-silic-800x800.jpg?v=1528926354","options":["Title"],"content":"\u003cp\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cstrong\u003eHonda CR 500 1985 \u0026gt; 1988 5 Piece Samco Sport Silicone Cooling Hoses\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cspan\u003eThis is a high performance product which replaces your standard factory rubber hoses to a high quality Samco Sport silicone hose kit.\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cspan\u003eHandmade in the UK and comes with a Lifetime Warranty ensuring you have the highest quality cooling products fitted to your motorcycle.\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cspan\u003eHose kits are usually stocked in blue and red.\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cspan\u003ePlease allow 3-4 weeks for delivery on all special order non-stock colours.\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cspan\u003eMatching Samco Sport stainless steel hose clamp kit also available.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"product-section_title\"\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eSpecification\u003c\/a\u003e\u003c\/h3\u003e\n\u003ctable class=\"table table-bordered\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cstrong\u003eBike Model Info\u003c\/strong\u003e\u003c\/a\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eModel\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eCR\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eManufacturer\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eHonda\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eBike Type\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eDirt Bike\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eEngine Size\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e500\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eEngine Type\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e2 Stroke\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eYear\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e1985\/1986\/1987\/1987\/1988\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cstrong\u003eGuarantee\u003c\/strong\u003e\u003c\/a\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eLifetime\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eLtd Lifetime Guarantee\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cstrong\u003eHose Kit Feature\u003c\/strong\u003e\u003c\/a\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eKit Design Type\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eOEM\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\"\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003e\u003cstrong\u003eHose Suitable For\u003c\/strong\u003e\u003c\/a\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eWater\/Air\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/ziptyracing.com\/products\/honda-cr-500-1985-1988-5-piece-samco-sport-silicone-radiator-coolant-hose-kit\"\u003eIf you require for alternative application please ask as special\/bespoke builds available.\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}
I am a Certified Massage Therapist and working in a Spa trying to build my clientele. I have been offering a series package of 2 full 1 hour massages at $55 each and this took off great… I am now offering a Customer Loyalty Card that offers them a FREE massage on their 10th visit; which is doing ok so far. My problem is this, I need to build more people in my circle. Most of my clientele do not or are not interested in giving me referrals. I informed them if they do and if that person comes in to see me that it will affect their Loyalty Card and will get them closer to receiving their FREE massage. Because of this, I have looked into a different avenue as far as picking up my clientele. Being that Valentine’s Day is approaching I thought I would ask one of the restaurants in the area to work with me to offer Dinner and a Massage at a competitive price. If a restaurant is willing to work with me on this, I was also thinking that those who purchase this package for Valentine’s Day, will receive a Customer Loyalty Card. What are your thoughts on this?
There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.

Based in Central Texas, Karen S. Johnson is a marketing professional with more than 30 years' experience and specializes in business and equestrian topics. Her articles have appeared in several trade and business publications such as the Houston Chronicle. Johnson also co-authored a series of communications publications for the U.S. Agency for International Development. She holds a Bachelor of Science in speech from UT-Austin.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.  
Fast Funnel is a disposable funnel made of coated, heavy grade paper stock, that can be used with virtually any liquid or powder and are designed to fit a wide variety of opening. Fast Funnel is folded flat for storage so you can keep them where you need them...in a drawer, glove box, tool box, pocket, or just about anywhere. With a new filter always ready to use, it helps prevent contamination and cross contamination.
Minifying CSS and using a CDN don’t have to be complicated. While I’d recommend a gulp or grunt task runner (which can be complicated) you can find a CSS minification tool online where you copy/paste your CSS into a form and it will give you the minfied CSS. Save that to a new file (mysite.min.css) and include it on your homepage instead. Regarding a CDN, if you’re using something like jQuery or Bootstrap on your site, you can reference them from a cdn (like cdnjs or googleapis) rather than referencing the file from your site. Good luck.
Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish.
This may seem very simple, but most salespeople never ask for the sale. This is hard to believe, but it’s true. We recently did a mystery shop on over 500 businesses and at more than 70 percent of them, the salespeople never asked us to do business. Regardless of your product, price or how professional you are, if you don't ask, you will only sell to those who are going to buy regardless.
60 percent of consumers use mobile devices exclusively to make quick purchase decisions. Mobile devices and desktop computers or laptops are considered equally important as the media source of information – 42 percent of internet users favor of mobile as opposed to 43 percent for PC/laptop – but the convenience in accessing the Web via mobile devices is driving mobile internet usage and business opportunities.
Downloading tons of memory hogging website content within milliseconds of initiating browser requests is not entirely possible without a thorough revamp and speed optimization of slow websites. In many cases, visitors only seek the primary information in the form of content or product information portrayed by Web pages. Add a lot of complementary graphics and website features, and page rendering times rise beyond measure.
If your new customers are greeted by a thoughtful onboarding process, personal attention, and all the resources they need to use your product successfully, they’re more likely to confirm to themselves that they made the right choice. And when they’re confident, they’re more likely to pass on their satisfaction to others in the form of recommendations and product endorsements. If, on the other hand, your new customers experience disappointment after their purchase, they’re more likely to request refunds, write negative reviews, and recommend that others in their social circles purchase from your competitors.
Steps in Sales Funnel – This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. In some cases, it also works to point out some of the follow-up steps and “if-then” scenarios. For instance, how does the funnel respond “intelligently” to get prospects who didn’t buy to come back to the website?
Solution: I’ll be providing an online course that will walk them step-by-step on how to grow abundant organic food all year-round in small gardens. This will take them through the entire gardening year – from creating the garden to harvesting the crops. The course will include multiple short videos, downloadable mp3 audio files and PDF workbooks, links to resources, and private forums to ask questions and share experiences.
The bottle suit is a wetsuit for your bottle, also called a “beer bottle cooler” or “beverage holder.” Canned beverages require a neoprene can cooler or the convenient pocket coolie. Our can coolers and beverage holders are constructed with neoprene and nylon – compared to the old style foam can coolers. To keep the sun out of your eyes and cut the glare, try our feather light eyeglass visor. The dyed and washed caps and hats are proven retail superstars, and we offer them at the cheapest discount prices available.

Mini Fast Funnel is a patented and patent-pending disposable funnel. Made of coated, heavy grade paper stock, they can be used with virtually any liquid or powder and are designed to fit a wide variety of openings. Fast Funnel is folded flat for storage so you can keep them where you need them...in a drawer, glove box, toolbox, pocket or just about anywhere.


All variations of the marketing funnel begin with awareness. It is at this stage that a lead becomes aware of your brand or your products. It is essential to develop a digital presence, fostering familiarity with your name, so the people who are most likely to buy your products are aware of your authority in the field. As an online business, your exposure strategy should consist of 4 primary tactics, including:

It also helps to use the CSS sprite technique where smaller graphics (logo, icons, buttons, etc) are combined into one big file, and then positioned as required via CSS positioning. This reduces HTTP requests, which in turn improves page speed. To make this easier, there are online tools that allow you to upload a file containing combined graphics, and then they output the necessary CSS. SpriteCow is one such tool.


That was an interesting article. I was looking on your page of scheduled webinars, and what about offering a webinar on segmenting your list? It seems that to use the marketing funnel idea you need to segment subscribers, so you’re not sending new subscribers something that should go to your “Advocates”. I’d love to see a webinar that really goes over how to use the funnel & segmenting together. Thanks.

This is a method I developed when I first began selling to overcome fears of being rejected. Reach out to 100 customers as fast as you can. You don’t really care about your sales results, only the number of people you contact. You will become fearless when selling your product. You can read more about the 100 Calls Method from this blog where I go into detail.

According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with web site performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.


Website speed optimization is an ongoing and evolving process and goes well beyond subscribing to the best web hosting services in the world. Some business decisions intended to maximize revenue by altering website design and features adversely affect website performance by stealing size-able chunks from the bandwidth allotted to each individual visitor.
I don’t agree JPEG is simply the best option in every case. Sometimes it’s better to use PNG-24 (and then using a tool like TinyPNG to reduce the file size) especially where maintaining a high image quality is more of a concern. Remember, JPEG uses lossy compression, and PNG uses lossless compression. One example use case for this would be photography portfolios.
QUOTE: “[Google is] announcing that starting in July 2018, page speed will be a ranking factor for mobile searches. The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.” Google 2018
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