Solution: I will offer a solution or 30 days program where people can systematically unplug from the system through technologies (heart rate variability, isolation tank) and healthy diet (I’ve successfully helped my best friend lose 60lbs through the bulletproof diet ala Dave Asprey), meditation, mindsets (gratitude) and introspecting questioning that will help them be happy again. My program will also help them get back on the right track in life. It may not solve all of their problems, but will start making them asking the right question, and start living a happy life.
Now that leads can be organized and scored in your CRM, the next step for sales reps will be to reach out to the priority leads over phone or email. Tracking conversations—when was the last email or phone conversation, what did you speak, did they read your email—is an advantageous feature to know how to strategically plan your next course of action.
Depending on a browser's cache settings, it may send a request with the If-Modified-Since header for each referenced file, asking whether the file has been modified since the last time it was downloaded. Too much time spent querying the last modified time of the referenced files can delay the initial display of the web page, since the browser must check the modification time for each of these files, before rendering the page.
Most importantly, compare your data against a model that gives you a full-funnel view. You don’t want to discredit the importance of nurturing material by relying only on the material that brings leads in, or gets them to hit the “buy” button. A linear attribution model divides the sale’s credit up evenly between every touch point, which provides an even view of your funnel. However, not all touchpoints are equal. Because of that, a linear model can be inaccurate.
Minifying CSS and using a CDN don’t have to be complicated. While I’d recommend a gulp or grunt task runner (which can be complicated) you can find a CSS minification tool online where you copy/paste your CSS into a form and it will give you the minfied CSS. Save that to a new file (mysite.min.css) and include it on your homepage instead. Regarding a CDN, if you’re using something like jQuery or Bootstrap on your site, you can reference them from a cdn (like cdnjs or googleapis) rather than referencing the file from your site. Good luck.
Fast Funnel is a disposable funnel made of coated, heavy grade paper stock, that can be used with virtually any liquid or powder and are designed to fit a wide variety of opening. Fast Funnel is folded flat for storage so you can keep them where you need them...in a drawer, glove box, tool box, pocket, or just about anywhere. With a new filter always ready to use, it helps prevent contamination and cross contamination.
S&A Cherokee's Smith says your brand must be visible in good times and bad. "The foxhole mentality of waiting out economic downturns will put you behind your competitors when things start turning around. Trying economic times can also be opportunities to fully engage your creativity and explore alternate means of generating revenue. If you don't like the way the game is played, change the rules," says Smith.
You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.
Solution: The 100 Locals guidebooks (now available for Italy, Barcelona, Paris, and Prague) are a collection of interviews with real people who live and work in those places. They’re long-time locals, passionate expats, chefs, trekking experts, historians, and culture buffs. And they’ll tell you how to find that hidden-away pizzeria with the best pizza in Rome, or the palace that inspired Versailles (which most Paris visitors never visit), or that unique tour company in Prague whose tour guides are (wait for it) homeless people.
How I Can Fix It: I provide information and tools (I just finished my first eBook and am working on more ideas as I build my list) to show women over 50 it’s not only possible but very doable to stay fit and lean. I’m 55 so I speak from experience (I lost 15 pounds after hitting 50) and, as a former personal trainer and now a seasoned health and fitness writer, I have the background and chops to provide actionable tips and advice through my blog, a weekly newsletter and… (informational products still TBD…). My eBook is currently at the designer’s and will be my first actual sales item. I plan to create more free downloadable templates as non-salesy sales tactics to turn readers into buyers.
Revision management is one of the perks that WordPress has to offer. The CMS automatically keeps track of the content created on the CMS and makes all of it available for future changes. To the server, this costs unnecessary processing through additional database entries not actually required in the first place. Controlling the number of revisions stored relieves the website core of useless burden.
One important warning: Let’s not forget that you are in business. And as a business owner you have something of value to offer your customers in exchange for their cash. That’s a fair and equitable relationship. So please don’t take my nurturing metaphor too far here. Your goal isn’t simply to placate your list — your goal is to build a profitable business that provides VALUE in exchange for VALUE.
Thank you for the article. I’m writing the business requirement document for a corporate website and would like to specify page load speed benchmarks on both desktop and mobile devices. Do I need to specify the lowest network speed (we are global site) to make sure the website performs well in majority of cases? Where can I get some examples of network speed in various geographies?
For example, let’s say your goal is $1,000,000 in annual revenue. If your Lifetime Customer ANNUAL value is $1,000 per year, then you only need to do $1,000 in sales every year to 1,000 customers. If you can keep those 1,000 customers around for 3 to 5 years, then your only job every year is to keep those 1,000 spots filled with nurtured prospects.
Maybe you’re more successful than I am, but I thought I’d defined a pain point, but I couldn’t sell a solution. Turned out that while it was a pain point, I had a hard time convincing them that it would make their lives easier. That’s what made me ask. YOU know that a certain website could be optimized better, but how do you plan to find someone with the problem and then convince them that the problem even exists in the first place? Someone else in here said it this way: they don’t know what they don’t know.
I don’t believe #8 is true. What defines what is above or below the fold. Website designers nowadays cannot control where the fold falls on visitor’s screen.s People have different size monitors, different resolution, different browsers. On top of that and not everyone keeps their browsers maximized. Add to that mobile devices. Content will shift based on the above and there’s never a definite answer of what’s above the fold.
I’ve got 2 audiences – the check-signer (business owner or senior manager) and the end-user of my product. I know which problem the product solves for the check-signer as it repeatedly shows up in the testimonials I receive from them. A completely different solution shows up in the testimonials from the end-user. In marketing collateral that goes to the check-signer, I can easily talk directly to them about their perceived problem. But both the end-user and check-signer visit the website. Who do I talk to from there? (The check-signer’s perception of a problem is almost always very different than the end-user’s.)
The availability heuristic is a mental shortcut that occurs when people make judgments about the probability of events on the basis of how easy it is to think of examples. The availability heuristic operates on the notion that, "if you can think of it, it must be important." The availability of consequences associated with an action is positively related to perceptions of the magnitude of the consequences of that action. In other words, the easier it is to recall the consequences of something, the greater we perceive these consequences to be. Sometimes, this heuristic is beneficial, but the frequencies at which events come to mind are usually not accurate reflections of the probabilities of such events in real life.
late Old English sala "a sale, act of selling," from a Scandinavian source such as Old Norse sala "sale," from Proto-Germanic *salo (cf. Old High German sala, Swedish salu, Danish salg), from PIE root *sal- (3) "to grasp, take." Sense of "a selling of shop goods at lower prices than usual" first appeared 1866. Sales tax attested by 1886. Sales associate by 1946. Sales representative is from 1910.
1 in 4 visitors would abandon the website if it takes more than 4 seconds to load. 46 percent of users don’t revisit poorly performing websites. Website owners have a mere 5 seconds to engage visitors before they consider leaving. 74 percent of users accessing the mobile site would leave if it takes longer than 5 seconds to load. Every one-second delay in page load time could lead to $1.6 billion in annual losses for online merchants as big as Amazon.
As a financial coach, my “perfect financial plan package” includes a 90 minute strategy session to determine what they really want their money to do for them, how they work, and where their behaviors have sabotaged those desires. Followed with a step by step action plan including a list of activities to shift the automatic behaviors that them away from the plan as well as any forms or scripts needed to address immediate sticky situations. This is coupled with 3 months of unlimited e-mail support and 3 follow up accountability sessions to tweak parts of the plan that might not be working and hold my clients accountable to making mature financial decisions that support the life they ultimately want to be living.
There’s a better solution: Build out an automated email follow-up campaign that speaks directly to this objection. Any time you encounter this problem, you can send that prospect information that seems designed just for them. A multi-month educational campaign may reduce their content anxiety and nurture them toward a sale. Yes, it’s work up front, but once finished, this campaign will work for you always.
QUOTE: “To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.