2. The number of images. In our research, we found that the number of images on a page was the second greatest predictor of conversions. Consider this: On a typical retail page, graphic elements such as favicons, logos, and product images can easily comprise up to two-thirds (in other words, hundreds of kilobytes) of a page's total weight. The result: cumulatively slow page loads throughout a session. In fact, we found sessions that converted users had 38% fewer images than sessions that didn't convert.

Establishing points of contact with your customer are critical to success. You probably know more than any other business in your area about your specific pool of customers. You have data on their locations, product interests, names, and the possible reasons they may be buying your products. Through email and social media, you can begin to target them more specifically with content that is relevant to only their customer-type.

By leveraging the demand for information, advice, and guidance in your area of expertise, you can begin to establish your business at the forefront of its industry. Drop subtle hints, benefits, and descriptions of the type of products you sell in each piece of content you create and distribute. Help customers to add to the basic knowledge that you exist, by learning what type of business you are.

In this example, Spotify attracted you to their service through a mix of SEO and brand recognition. Their offer for a free Spotify subscription converted you from an anonymous website visitor into a lead and the email helped close the deal. But it didn't stop there. The high quality of service and social sharing options inspired you to refer friends so the cycle could continue.
You’re and artist/entertainer who is also a business person. Your bored of the usual gold, shiny stones and blah blah jewellery you see everywhere. Your not a trend follower. You need elegant accessories that are also unique statement pieces, not just jewellery . They must be multipurpose and easy to travel with to fit your busy lifestyle and diverse wardrobe.
Contributors to this page: SphinxKnight, chrisdavidmills, ziyadElon, Harinderpreet, stuartharvie, RafeyIqbalRahman, ishan123456789, abt8601, xfq, andygongea, rfc791, fscholz, Jeremie, kscarfone, Sheppy, dbs, gmerencio, gbrown, haboqueferus, brunoais, teoli, ethertank, tolbon, leo89, tw2113, inma_610, xaky, Shz, JaredWBurt, alicethomas222, peterson.victor222, Mgjbot, Carrie zhxj, Ptak82, Satyr-wayfarer, NickolayBot, Dria, Yworfg, cbiesinger, Nerf, Grauw, CitizenK, Jens.B
Maybe you’re more successful than I am, but I thought I’d defined a pain point, but I couldn’t sell a solution. Turned out that while it was a pain point, I had a hard time convincing them that it would make their lives easier. That’s what made me ask. YOU know that a certain website could be optimized better, but how do you plan to find someone with the problem and then convince them that the problem even exists in the first place? Someone else in here said it this way: they don’t know what they don’t know.
System 1 is prone to substituting a difficult question with a simpler one. In what Kahneman calls their "best-known and most controversial" experiment, "the Linda problem," subjects were told about an imaginary Linda, young, single, outspoken, and very bright, who, as a student, was deeply concerned with discrimination and social justice. They asked whether it was more probable that Linda is a bank teller or that she is a bank teller and an active feminist. The overwhelming response was that "feminist bank teller" was more likely than "bank teller," violating the laws of probability. (Every feminist bank teller is a bank teller.) In this case System 1 substituted the easier question, "Is Linda a feminist?", dropping the occupation qualifier. An alternative view is that the subjects added an unstated cultural implicature to the effect that the other answer implied an exclusive or (xor), that Linda was not a feminist.[3]
Now, online businesses can play with human psychology like the Houston airport executives and speed up evolution, but with virtually no specific formula to make website response times bearable for every individual visitor out there. Or they can actually reduce the objective length of wait in delivering the requested content to their online visitors with a fast responding website – whichever is possible when the website is designed to deliver instantaneous response and high quality, seamless user experience.
– Prices: we focus on giving the customers fixed price packages (noone in the market does so) and work very hard to make them as low as possible, so they can choose the finishing touches for their future home and know for sure how much it’s going to cost. And we sign a contract with the description of what they are going to receive, and how much it’s going to cost.
Overall, when DOM ready times throughout a visit were slower, people bounced more. Our research found that bounced sessions had DOM ready times that were 55% slower than nonbounced sessions. We also noticed that bounce rates were even higher if the first page in the visit had a significantly slower DOM ready time than the remaining pages. This tells us that first impressions matter: If people's initial experience visiting a site is slow, they're more likely to bounce later. That initial interaction seems to color people's perception of the site and decrease their willingness to be patient throughout the transaction process.
A customer is made aware of the product through Marketing and advertising campaigns, consumer research and discovery. The awareness is followed by gathering information in some form from him. This process of gathering information is called lead generation and the information is further used in the lead management system to nurture it down the system.
We take after sales support very seriously. If you ever have a problem using FastEye, all you need to do is hit the Chat bot on your dashboard and our support agent will be there to help you with anything (well as long as it’s related to Fasteye. I mean, you can try discussing your personal problems as well – but I doubt these guys are good at that – trust me…I tired :))

Engagement (aka, brand awareness) - Today, brand awareness often begins online, typically on of one the many social media platforms, like Facebook, Twitter, YouTube and LinkedIn, where consumers discover brands. The goal is to reach a large number of people and start attracting potential customers from the masses. Engagement can take a variety of forms, including free offers for educational content, social media posts or ads or reviews from friends and family.


The technology has come a long way in improving internet experience. The over-crowded cyberworld of the 1990s was often labeled as the World Wide Wait, but innovations in communication and networking technologies have revolutionized the way digital information is transmitted across the internet. The next generation of online businesses have all the resources they need to deliver content instantaneously, but to leverage and complement these resources, businesses need speed-optimized websites that deliver the best user experience.
However, there are even some who see the funnel as being split vertically, with both sales and marketing owning the full funnel. They argue that the sales people are increasingly becoming thought leaders to drive awareness by doing outbound outreach. In this scenario, both marketing and sales would work to nurture leads and prospects from awareness to purchase.
Establishing points of contact with your customer are critical to success. You probably know more than any other business in your area about your specific pool of customers. You have data on their locations, product interests, names, and the possible reasons they may be buying your products. Through email and social media, you can begin to target them more specifically with content that is relevant to only their customer-type.
Surprisingly, it’s April and I just got off the phone with a Bluehost tech who, firstly, had never heard of http/2 and after doing some research, determined that currently, none of Bluehost’s packages support http/2. I told him I was very surprised since Google is going to be including page speed in its rankings soon and since I am paying for SSL already to avoid being penalized. He did some further research and said it looked like Bluehost will be adding http/2 support but there are other projects ahead of it. He also suggested a look into Cloudflare, which others have suggested in the comments here. So that’s what I’ll be doing.
Similarly, elevators contain mirrors so the passengers keep busy in styling themselves and not thinking about the time spent traveling. This passenger behavior is analogous to that of website visitors in the cyber world. And the same general principle applies for online businesses as well: It is the objective length of wait that defines the experience of waiting.
Solution: Sadly, it takes education for most NP’s to realize this system is not in their best interest – and that they may be alienating their supporters while costing themselves money needlessly. We solve this problem by allowing our NP clients to pay us nothing, thus keeping 100% of their proceeds (solution to #1). Though we’re still funded by winning bidders, we provide a clear, honest, extremely transparent “ask” of bidders to pay a premium (in addition to their winning bid) to cover the cost of our services. Armed with this info up front, bidders can then bid accordingly (solution to #2).

When I wanted to create my first videos, I filmed them myself (even if it took me 18 hours, and it sure did). When I wanted headshots, I took them myself (I spent 45 minutes figuring out how to do one of those “delayed photos,” and ran into place and “hoped” for the best). When I needed a new web design, a new ebook design, transcriptions of videos, and more, I did ALL OF THAT myself too. And I couldn’t help but think, “it sure would be nice to hire experts to handle all of this for me.”


Sign up forms and analytics code add only a few lines to website core files. But when too many single-lines of code take space on the website back-end, web content assets and plugins with lengthy code end up competing for tiny memory spaces in short processing cycles. As a result, the popular physics phenomenon of non-linearity kicks in, and each component performs unpredictably, usually consuming more processing cycles than expected.
Remove obstacles from your buyer’s path to a purchase. Anything you can do to remove steps from your buyer’s journey to making a buy can help. If you require customers to create an account when they make a purchase with you, are you sending them away because they “already have an account with Amazon” so it’s quicker? Removing this requirement, or offering one-click signup to users through their social media accounts can both increase the percentage of customers that make a purchase with your site.
The marketing funnel helps you visualize the different stages buyers go through — where they drop off without making a purchase, and what moves them to become customers. It’s a funnel because the likelihood of a lead moving down the funnel decreases at each stage; not everyone who knows about your product will sign up to your email list, and not every lead in your email nurturing campaign will convert to a paying customer.
Running a PageSpeed Insights test will show you which elements block a page from rendering quickly. The critical rendering path is formed by the object – like CSS and JavaScript – that have to load before the content can show up on screen. If this content is blocked, your page will render slowly or not at all. Pay attention to this and keep the path free of obstacles. At modpagespeed.com you’ll find several open source tools to help you with these issues.
That was an interesting article. I was looking on your page of scheduled webinars, and what about offering a webinar on segmenting your list? It seems that to use the marketing funnel idea you need to segment subscribers, so you’re not sending new subscribers something that should go to your “Advocates”. I’d love to see a webinar that really goes over how to use the funnel & segmenting together. Thanks.
MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.
A sales funnel illustrates your customer’s journey and works by increasing the level of engagement and trust in each interaction with your prospect. It typically contains six stages, starting with awareness and ending with loyal customers. Each stage has more meaningful activities than the last. While not all prospects will reach the end of the funnel, those who do are actively engaged and therefore more serious about buying your product or service.
But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).

Should we be trying to narrow it down to specific audience within small business, for example business advisers and consultants and their need to have this info for advising clients re email marketing? Most of these people are at least aware of the law. The majority of small business owners either don’t know about it or don’t know how to implement it. Thanks for any help!
The Solution: I work with them to be able to go the places they want, to go to a restaurant without getting completely overwhelmed with panic. I help them be able to live a life not ruled by fear. I will meet them where they are whether it is their home, at my office, online (secure video conferencing and telephone), or out in the community (go to a restaurant together, go driving, etc.).
All variations of the marketing funnel begin with awareness. It is at this stage that a lead becomes aware of your brand or your products. It is essential to develop a digital presence, fostering familiarity with your name, so the people who are most likely to buy your products are aware of your authority in the field. As an online business, your exposure strategy should consist of 4 primary tactics, including:
The knowledge of investing in the right set of website speed optimization solutions and services, website management and perhaps downright coding trickery is essential to yield maximum website performance. Strategic business decisions based on this knowledge contribute directly toward enhancing website performance that in turn, lead to better online sales, leads, conversions and ultimately business success.
{"id":8835775047,"title":"KTM\/Husqvarna 1\/4 Turn Gas Cap Conversion Kit","handle":"ktm-husqvarna-1-4-turn-gas-cap-conversion-kit","description":"Screw Type Fuel Cap For KTM Do you hate your stock KTM fuel cap? I know many people do. I can’t say I have had as many troubles as some. But I understand the point. Terry Cable has come up with a solution in the form of a beautiful machined aluminum cap and threaded insert. The installation is fairly straight forward. The threaded insert sets into the opening in the tank and is held in place by a number of very tiny set screws. It took me two tries to figure out how it all goes. The main thing to remember is that the set screws do not actually thread into anything. On my first try, I did not have the insert turned far enough and the screws were trying to push into the existing plastic threads. But once I figured it out, it was all smashing. They are very tiny screws, as is the wrench that comes with them. It is a good idea to tape the mouth of the tank while working on everything. I dropped the key into the tank by accident. Fortunately it was easy to fish out with my extension magnet. Once everything is installed, it all works very slick. The new cap takes a firm twist to seal completely, but is then leak free. I have a couple of days testing so far and another week of riding ahead. So stay tuned for a follow up on the Terry Cable KTM fuel cap. -Chilly White, Enduro360.com ","published_at":"2016-08-31T12:27:07-07:00","created_at":"2016-08-31T12:27:08-07:00","vendor":"vendor-unknown","type":"Accessories","tags":["ACCESSORIES","Bike_Husqvarna","Bike_KTM","Brand_TerryCable","KTM"],"price":11900,"price_min":11900,"price_max":11900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":29052027847,"title":"No \/ Yes \/ Yes","option1":"No","option2":"Yes","option3":"Yes","sku":"QTR-GAS - 01","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"KTM\/Husqvarna 1\/4 Turn Gas Cap Conversion Kit - No \/ Yes \/ Yes","public_title":"No \/ Yes \/ Yes","options":["No","Yes","Yes"],"price":11900,"weight":454,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":""},{"id":29052028039,"title":"No \/ No \/ Yes","option1":"No","option2":"No","option3":"Yes","sku":"QTR-GAS - 09","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"KTM\/Husqvarna 1\/4 Turn Gas Cap Conversion Kit - No \/ No \/ Yes","public_title":"No \/ No \/ Yes","options":["No","No","Yes"],"price":11900,"weight":454,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":""},{"id":29052028231,"title":"No \/ Yes \/ No","option1":"No","option2":"Yes","option3":"No","sku":"QTR-GAS - 33","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"KTM\/Husqvarna 1\/4 Turn Gas Cap Conversion Kit - No \/ Yes \/ No","public_title":"No \/ Yes \/ No","options":["No","Yes","No"],"price":11900,"weight":454,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":""},{"id":29052028423,"title":"No \/ No \/ No","option1":"No","option2":"No","option3":"No","sku":"QTR-GAS - 41","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"KTM\/Husqvarna 1\/4 Turn Gas Cap Conversion Kit - No \/ No \/ No","public_title":"No \/ No \/ No","options":["No","No","No"],"price":11900,"weight":454,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/KTM_Husqvarna_1-4_Turn_Gas_Cap_Conversion_Kit-1.jpg?v=1476020741","\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/KTM_Husqvarna_1-4_Turn_Gas_Cap_Conversion_Kit-2.jpg?v=1476020741","\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/KTM_Husqvarna_1-4_Turn_Gas_Cap_Conversion_Kit-3.jpg?v=1476020741","\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/KTM_Husqvarna_1-4_Turn_Gas_Cap_Conversion_Kit-4.jpg?v=1476020741"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1439\/2784\/products\/KTM_Husqvarna_1-4_Turn_Gas_Cap_Conversion_Kit-1.jpg?v=1476020741","options":["Black-2","Orange-1","Black-1"],"content":"Screw Type Fuel Cap For KTM Do you hate your stock KTM fuel cap? I know many people do. I can’t say I have had as many troubles as some. But I understand the point. Terry Cable has come up with a solution in the form of a beautiful machined aluminum cap and threaded insert. The installation is fairly straight forward. The threaded insert sets into the opening in the tank and is held in place by a number of very tiny set screws. It took me two tries to figure out how it all goes. The main thing to remember is that the set screws do not actually thread into anything. On my first try, I did not have the insert turned far enough and the screws were trying to push into the existing plastic threads. But once I figured it out, it was all smashing. They are very tiny screws, as is the wrench that comes with them. It is a good idea to tape the mouth of the tank while working on everything. I dropped the key into the tank by accident. Fortunately it was easy to fish out with my extension magnet. Once everything is installed, it all works very slick. The new cap takes a firm twist to seal completely, but is then leak free. I have a couple of days testing so far and another week of riding ahead. So stay tuned for a follow up on the Terry Cable KTM fuel cap. -Chilly White, Enduro360.com "}
However, what Brunson cleverly conceived with ClickFunnels is to create a SaaS that can integrate with the world's most popular platforms and virtually anyone can quietly launch a funnel in hours as opposed to weeks of hefty coding and programming. As a fervent user of ClickFunnels myself, I can tell you that the system is impressive beyond measure.
Format Selection: Use JPGs when quality is a high priority and image modifications are not required before uploading it. JPGs can take limited processing and modifications before image quality degrades sharply. For images with icons, logos, illustrations, signs, and text, use PNG format. Use GIFs only for small or simple images and avoid BMPs or TIFFs.
According to Google, every day the cyber world sees 99 years of human years wasted due to uncompressed Web content. And although most of the latest Web browsers support content compression capabilities, not every website delivers compressed contents. Visitors to these bandwidth-hogging websites experience insanely slow interactions with Web pages. Primary reasons for this unfavorable (and mostly unintentional) website behavior include misconfigured hosting servers, Web proxies, old or buggy browsers and antivirus software.
This may seem very simple, but most salespeople never ask for the sale. This is hard to believe, but it’s true. We recently did a mystery shop on over 500 businesses and at more than 70 percent of them, the salespeople never asked us to do business. Regardless of your product, price or how professional you are, if you don't ask, you will only sell to those who are going to buy regardless.

Hello Mark, I absolutely loved this article. It’s very thorough. I wanted to ask in Step 3 that is “Defining the Criteria for Each Stage” in each sub-step if the customer is not responding to sales call we are sending them back to the previous sub-step. In between each sub-step, can we put one more stage where we are approaching the customer one more time through Email or SMS where in we give them a last chance to move forward and if they don’t reply to it, then we put them back in the previous sub-step?
Pages that displayed 30 results each had traffic to them drop an astounding 20%. Google tested the loading difference between the 10 and 30 results pages and found that it was just half of a second. If half of a second made that much of a difference in how long users were willing to wait, how much of a difference could it make to your site if you carved a second or two off of load time?

Professionals, new entrepreneurs and local businesses want to be successful and come across in a certain way through their online profiles and websites, but the images (photos, either headshots/portraits or other photos of products or “brand” photos) they are using are turning people away or, at least, making people second guess their credibility as a trusted source, leading to lower confidence in the person, product or company.
Time in stage – In an ideal world, your marketing content would be so compelling that people move from the top stage to the bottom in a single day. But since that’s rarely the case, it’s worthwhile to know if your prospects are getting hung up in one of your stages. If so, you’ll want to add more content to your site that answers the questions that are unique to this stage of the funnel.
The interest stage is followed by the stage of consideration where the lead gets converted into a marketing qualified lead. The prospective customer is now considering to buy the product and hence marketer needs to give more attention and communicate to him elaborated information about the product, offers, and discounts. This information is communicated through free trials, basic services (if applicable), targeted emails, newsletters, phone marketing, and other direct interaction strategies

Shared hosting providers running thousands of websites on single Apache servers fail to deliver high performance even when the website is well-designed with a clean and speed-optimized code. Performance issues intensify during peak load times when insufficient server computing power fails to process website download requests efficiently. Monitoring server CPU load enables hosting companies and IT staff running locally hosted websites to keep a check on back-end hardware capabilities in handling unpredictable web traffic deluge.
Pages that displayed 30 results each had traffic to them drop an astounding 20%. Google tested the loading difference between the 10 and 30 results pages and found that it was just half of a second. If half of a second made that much of a difference in how long users were willing to wait, how much of a difference could it make to your site if you carved a second or two off of load time?
Solution: The Nine Steps to Feng Shui(R) System is the easiest way to learn Feng Shui online. The information is presented clearly and in a sequential, by-the-numbers manner, that is easy to understand and apply. My background as an architect assists me in delivering advice that creates healthy environments where people feel happy, comfortable and safe, and that also look great.
I don’t believe #8 is true. What defines what is above or below the fold. Website designers nowadays cannot control where the fold falls on visitor’s screen.s People have different size monitors, different resolution, different browsers. On top of that and not everyone keeps their browsers maximized. Add to that mobile devices. Content will shift based on the above and there’s never a definite answer of what’s above the fold.

Because the prospect’s awareness and expectations change. Each stage of a buying cycle has a specific set of questions your prospects will usually ask as they ascend through the stages. Providing them with answers to these questions in the right moment will actually remove friction in their decision making process and, consequently, increase your conversion rate.
I don’t think that Ubl’s post today is going to wash away the bad feelings that many have about AMP. There’s just too much wrapped up in it. AMP has served as a vessel for worries about Google’s power over the web, the dicey future of news publishing, and whatever general angst we all feel about the sorry state of most mobile webpages. Most of these concerns have been fair, but there hasn’t been enough momentum for a more open alternative. With this move, Google seems to be trying to create one.
×