Considering the high volume of internet traffic using mobile devices for ecommerce purchases, high-performing mobile websites is an evident priority for ecommerce organizations. A recent research study reveals ecommerce businesses could miss out on millions of mobile shoppers with the potential aggregate revenue per conversion of mobile shoppers averaging around 80 percent of the same among desktop users purchasing online.
Facebook is particularly good at capturing these leads, thanks to its targeting options. You can narrow down on users based on their demographic info, interests, online behaviour and previous purchases. AdWords also has a role to play here, letting you target lower-intent searches like “how often should I audit my website?” and getting these users involved with your brand.
My business, Sweet Girls Cookie Delivery, bakes cookies fresh each day, packages them in pretty boxes and delivers them to people around Savannah, GA. I have many people tell me on the phone that they are thrilled I provide this service, especially the parents of local college students who are far from home. I just need to get more repeat business on a regular basis.
Tempting website design themes and multimedia content are head turners for online traffic. That is if the content even reaches the eyes of impatient visitors fast enough. High-quality images and videos (large pixels, large file size) take longer in downloading onto requesting browsers, whereas low quality, lightweight graphics barely capture user attention despite their lower load times.
Guest Author: Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Follow him on Instagram, Facebook, Twitter and LinkedIn.
The aptly named Gap of Death, the interval between expected page load time of under 2 seconds and average site load time of 5 seconds expands or contracts due to surprisingly neglected website optimization tactics and business decisions. Contrary to the popular sentiment, speed optimization is ideally implemented across all stages of website development, and not just after building the entire site, which is only when website owners realize the need to push for website performance optimization.
The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion.
Advocacy (aka, loyalty and evangelism) - This is often one of the most overlooked stages in the marketing funnel. But brands who work to turn their satisfied customers into advocates often score major rewards for their efforts. Satisfied customers can spread the word to a whole new universe of prospects, including their peers, colleagues, family and friends.
Live chat tools are a fantastic way to generate ecommerce sales, but they can also be used to address any questions visitors to your site may have. They’re also more likely to be used than a contact form because they generate an immediate response. Almost every type of business website can benefit from this tool, even those who don’t do sales through their site. For a double bonus, you can also use this live chat tool to gather email addresses.
The competition to capture the attention of mobile users is even more intense due to slow loading mobile websites and lower visitor patience levels. 60 percent of mobile users expect mobile websites to load within 3 seconds. And on average, 3 in 4 people will abandon a mobile website if it takes any longer than 5 seconds to load, whereas an average mobile takes even longer periods of 6-10 seconds to load.
"Social media has one very important perspective to share with brand management - the conversation. Like branding, social media is all about the conversation and building effective relationships. They are perfectly suited to one another," says Roach, the author of The Reluctant Salesperson, a free e-book available at www.thebrandingexperts.ca. The rules for brand messaging through new media versus traditional channels haven't changed, but "the game sure got better and more interesting," says Roach.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Sometimes, when you’re stumped about why your sales funnel isn’t converting the optimal amount of customers, it helps to look at examples. We’ve revisited more than 10 companies that have strong sales funnels to see what changes they’ve made over the years. We’ve also added several brand new sales funnel examples and we plan to add more in the future.
I’m a financial planner and my biggest issue is trying to position that the urgency of the problem is now even though the consequences of now might not be seen for a long time. Most people think they can get by without life insurance until they have an insurable event, and that they can get by spending all of their money now instead of saving and investing over a long period of time until that is also too late and they are scrambling around trying to find a pot of gold at the end of a rainbow investment to save them from what they have / haven’t done many years before. It is also hard to position the value of my fees right now as my value is seen many years from now as they start progressing financially and are somewhat protected against poor decisions now and and giving themselves the highest probablility of success when all they can see right now is more expenses.
All variations of the marketing funnel begin with awareness. It is at this stage that a lead becomes aware of your brand or your products. It is essential to develop a digital presence, fostering familiarity with your name, so the people who are most likely to buy your products are aware of your authority in the field. As an online business, your exposure strategy should consist of 4 primary tactics, including:
Regardless of what Google’s engineers think, outside of Mountain View, AMP is associated much more strongly with Google than it is with the web — even though it’s been adopted by Bing, Twitter, Baidu, and others. Part of the problem is that AMP was Google’s reaction to Facebook and Apple, so it fell into the easy thought bucket of “proprietary article formats.” But most of it is that Google is huge and has pushed AMP in a big way with its biggest product: search. Publishers that support AMP show up in Google’s top stories carousel, which means a flood of traffic. It’s a huge incentive to support AMP.
For one of my startups I’m launching, I’m solving the problem of drunk driving. There are systems in place that are not working. My company, The Bar Car, is an Uber-like car service whose focus is reducing drunk driving. One thing that sets us apart from a taxi or Uber, is out ability to get your vehicle home for you. I’m starting first in Wisconsin, and I plan to franchise nationwide in college towns and smaller, underserved markets.
For example, if you’re selling an eBook, you could offer a free chapter in exchange for their email address. Submitting their email is a low barrier to entry, and they’ll receive a lot of value in return. From there, you can use their email to push them deeper into the sales funnel, especially since they have already shown interest in your product.
Let the Network Carry the Load – If your site is extremely popular but you’re still having trouble getting your page load down to size, consider a Content Delivery Network (CDN) like Amazon Cloudfront. Content Delivery Networks work by serving pages depending on where the user is located. Faster access to a server near their geographical area means they get the site to load sooner.
From the perspective of end users, excessive services are often unnecessary or at most, considered secondary to the actual content portrayed by the website. Many websites host more than 80 assets (images, plugins, add-ons and other multimedia content), and all of this content is not necessarily delivered to requesting browsers as per user preferences. Additional investments in developing media-rich websites ultimately backfire when the information actually requested to reach end-users is held by irrelevant sign-up forms, analytics code and other content adding unnecessary weight to the website.
My solution: my partner and I provide these entrepreneurs with low cost graphic design, website creation, and SEO services to help establish and/or improve their online presence. We also offer different package deals where prospects can get even more bang for their buck. By outsourcing these tasks to us (without costing them an arm and a leg), they can better invest their time in their business.
Think about that the next time you're building out a sales funnel. This complex and intricate concept in business can literally take you from a complete unknown to a global powerhouse quickly through the art of scaling out a highly-converting offer. Don't try to take shortcuts or implement hacks, and put in the time if you're looking to eventually reap the benefits and results.
Problem: NP’s notoriously fall prey to paying what are often exorbitant fees for online auction services, often from 15% – 50% of their auction proceeds (problem #1, the charitable cause ends up with less than 100% of their auction revenues) . Worse, these fees are really paid by their auction winners (the source of the auction proceeds), but the money is siphoned off the winners’ bids without their knowledge or consent. If bidders new this, they would likely be upset at best, or feel alienated, at worst (problem #2).
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.
A marketer focuses to tap the entire set of potential customers in the beginning. This involves making them aware of the product by the use of effective advertising, marketing, public relations, and other communication strategies. Awareness is followed by generating a lead by acquiring customer information in some sort. This information is then pulled into a lead management system to nurture further down the funnel.
Creating a clothing line or new brand can seem easy. They’re just clothes. But there is a lot more to a clothing brand than design. factories can be hard to source. Many of them won’t take large orders. Then you have to pay for samples over and over again to get each sample right. Then how do you sell it? Where do you sell it? What should my logo be? What about packaging…… the list goes on and on and it’s a daunting, long process.
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It also helps to use the CSS sprite technique where smaller graphics (logo, icons, buttons, etc) are combined into one big file, and then positioned as required via CSS positioning. This reduces HTTP requests, which in turn improves page speed. To make this easier, there are online tools that allow you to upload a file containing combined graphics, and then they output the necessary CSS. SpriteCow is one such tool.
Problem: Most people think dehydration is something that would happen if they get lost in the desert and had to go without water for several days. The truth is that chronic (ongoing) dehydration is widespread. Most Americans are in a state of dehydration without even knowing it. According with Dr. Dave Carpenter, N.D. The common symptoms of Dehydration are: fatigue, constipation, digestive disorders, weight gain skin disorders, join problems, premature aging, acid alkaline imbalance…Seems familiar? More and more people of all ages claim this symptoms.
Time is one of our most precious assets and in the sales world, it is SO easy for time to disappear on the low-value and unimportant things. Jill's book isn't a typical time management book of trying to cram more into an already crazy day. No. She's digging into bigger themes that create selling success - like the work we choose, how we design our days, how we focus in a sea of distractions, and even how we take care of ourselves. There are a lot of simple, effective strategies in this book to help you to create more time - for your sales efforts, your results, and your life.
After you’ve met or spoken to the lead, and if they’re committed to buy, you’ll have to quantify the value of the opportunity. This is where the sales pipeline in CRM helps; you can track each opportunity with maximum visibility. Visual sales pipeline provides an overview of your deals by stage, allowing you to see how leads are moving down the sales funnel. It also gives sales reps a quick estimate of their targets, and urges them to close more leads in the funnel.
Several debates have been revolving around the applicability of marketing funnels today, where the fashion of purchasing is no longer linear. Prospective customers might not enter the marketing funnel in the first stage itself – they might join in on different levels of the funnel. This would hold true if they are suggested to buy a particular product from a particular brand and a particular site and hence might step into the funnel towards its ultimate stages. They might also conduct researches elsewhere and derive their conclusions on their own, without any help from the B2C’s intervention. Hence several alternatives to the marketing funnel are coming up, such as McKinsey’s circular model.
The discussion about AMP since its inception has been confusing and contentious. That’s usually the way with web standards. But I think that the stakes with AMP feel higher than previous battles because of a growing understanding that we can’t take the existence of the open web for granted anymore. It could very well fade away. It has to be maintained and, more than that, improved.
How I Can Fix It: I provide information and tools (I just finished my first eBook and am working on more ideas as I build my list) to show women over 50 it’s not only possible but very doable to stay fit and lean. I’m 55 so I speak from experience (I lost 15 pounds after hitting 50) and, as a former personal trainer and now a seasoned health and fitness writer, I have the background and chops to provide actionable tips and advice through my blog, a weekly newsletter and… (informational products still TBD…). My eBook is currently at the designer’s and will be my first actual sales item. I plan to create more free downloadable templates as non-salesy sales tactics to turn readers into buyers.
As a potential lead moves out of the phase of awareness, they enter a period of consideration. It is at this stage that you begin to strengthen your relationship. The customer has developed a more specific desire to explore your company. They want to know about you, your products, and services and how they can benefit them. In turn, you will be able to glean more information from customers about themselves, enabling you to provide targeted solutions and content that explain exactly what your company and your products could do for them.
Targeting these leads is the easy part; guiding them along the buying process is more challenging. For this, you’ll need an effective content strategy that provides them with the information they need and keeps them coming back for more. You’ll want to get these people signing up to your newsletter – or some other kind of email interaction – as soon as possible. This gives you a channel to segregate audiences and target them with more relevant messages that move them along the sales funnel.
There are email warming sequences that include things like personalized value-driven stories, tutorials and even soft pushes to webinars, and of course product suggestions that happen over days or even weeks. The truth is that most prospects won't buy from your website at first glance, especially if they're only just becoming aware of you today. It takes time. Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and "touches" that occur through several stages.
Now that leads can be organized and scored in your CRM, the next step for sales reps will be to reach out to the priority leads over phone or email. Tracking conversations—when was the last email or phone conversation, what did you speak, did they read your email—is an advantageous feature to know how to strategically plan your next course of action.
Page speed, in particular, fills the void in enhancing marketability by improving website user experience to keep impatient online customers engaged and satisfied. A recent research report published by O’Reilly concludes improvements in website end-user experience by reducing page load time boost sales and conversion rates significantly. The staggering statistics are as follows:
Let’s say at the top of the funnel you included a place to sign up for a newsletter (and that included a free guide or audio from you when the register) but now weeks have passed and you haven’t sent a single newsletter. Well, friends, you’re dropping the ball. The middle of the funnel is where your customers latch on and get comfortable with you—so don’t let them go! This is where they should understand who you are and why they should invest their time in you.
2. The number of images. In our research, we found that the number of images on a page was the second greatest predictor of conversions. Consider this: On a typical retail page, graphic elements such as favicons, logos, and product images can easily comprise up to two-thirds (in other words, hundreds of kilobytes) of a page's total weight. The result: cumulatively slow page loads throughout a session. In fact, we found sessions that converted users had 38% fewer images than sessions that didn't convert.
Thank you for the article. I’m writing the business requirement document for a corporate website and would like to specify page load speed benchmarks on both desktop and mobile devices. Do I need to specify the lowest network speed (we are global site) to make sure the website performs well in majority of cases? Where can I get some examples of network speed in various geographies?
Meanwhile, Google is absolutely going to continue to develop AMP and promote its use. But to speed along the standard process, it’s offering the same carrot that originally supercharged AMP’s growth: prime placement on Google’s own properties. Google is promising that any webpage that matches the performance of an AMP page will get the exact same treatment in Google search.